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©  D.R.
Brazil 2014: Attendance surpasses 1m for first 20 matches (fill rate: 97.8%)

1,013,613 spectators attended the first 20 matches of the 2014 World Cup in Brazil, from 12/06/2014 to 18/06/2014, according to the totals calculated by News Tank. The 12 stadiums of the World Cup had an average occupancy rate of 97.82% from the opening match (Brazil-Croatia, 3-1, group A) in the…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Stadiums
• Article # 21153
• Published on 20/06/14 at 17:50
©  D.R.
John Donahoe (USA), eBay's president, joins Nike board

John Donahoe (USA) has joined Nike's board, the American kit supplier announced on 19/06/2014. John Donahoe has been the president of eBay, an internet sales platform, since 2008. Under his leadership, eBay had a turnover of €11.8bn in 2013. He has also been on the board of Intel IT since 2009…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Sporting Goods & Brands, …
• Article # 21191
• Published on 20/06/14 at 17:09
©  Swansez
Premier League: GWFX (China) extends shirt sponsorship of Swansea through 2015-16

The Chinese currency trader GWFX (Goldenway Forex) has extended its contract as the main shirt sponsor for Swansea City (12th in Premier League, 2014-13) for two seasons, the club announced on 18/06/2013. The parties are bound until the end of the 2015-16 season. In the 2013-14 season, the Hong…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 21151
• Published on 20/06/14 at 14:59
©  Sunderland
Premier League: Thorn Lighting partners with Sunderland and plans to renovate lighting

The British company Thorn Lighting has become an official partner of Sunderland (Premier League) through the end of the 2015-16 season and will renovate its stadium lighting, the club announced on 12/06/2014. Thorn Lighting, owned by Austrian lighting group Zumtobel, will equip the Stadium of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 21170
• Published on 20/06/14 at 14:33
©  AC Cesena
Italy: AC Cesena promoted to Serie A after Serie B playoffs

AC Cesena were promoted to Serie A (first Italian division) for the 2014-15 season after a 2-1 victory against US Latina in the second-leg Serie B playoffs on 18/06/2014. AC Cesena won the first leg by the same score on 15/06/2014. "Aisèm" ("We made it!" in the Romagnol language) the club said on…
Domain(s): Clubs
• Category(ies): Authorities
• Article # 21162
• Published on 20/06/14 at 13:28
UEFA: U15 tournament held in Zaatari camp (Jordan) for World Refugee Day on 20/06/2014

Boys and girls U15 finals are organised by UEFA (Union of European Football Associations) in the Syrian refugee camp Zaatari (northern Jordan), held on the 20/06/2014 in the occasion of World Refugee Day. "Football's popularity means the game can serve as a massive social force. It has the power…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 21161
• Published on 20/06/14 at 12:54
Belgium: League chooses Sports Alliance for clubs to better communicate with their fans

Jupiler Pro League (the Belgian professional football league) has made a three-year agreement with Sports Alliance, a Dutch agency that specialises in fan marketing. The agreement will help the 16 top-level clubs to target and personalise their communications with their supporters, the Belgian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 21152
• Published on 20/06/14 at 09:38
©  Bridgestone
IOC: Tyre company Bridgestone joins Olympic Partners Programme

Bridgestone, a Japanese tyre and rubber company, joined the TOP (The Olympic Partner) programme of the IOC (International Olympic Committee) on 13/06/2014. The agreement goes through 2024. The TOP programme, established in 1985 and managed by the IOC, provides exclusive marketing rights worldwide…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 21078
• Published on 19/06/14 at 18:29
©  Century 21
United States: Century 21 extends its partnership with American federation through 2016

Century 21 Real Estate (USA) has extended its partnership with the USSF (United States Soccer Federation) through February 2016, the company announced on 16/06/2014. This includes sponsorship of the men's, women's and U21 national teams. Century 21 will use this partnership to promote its…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 21104
• Published on 19/06/14 at 17:05
©  Southampton
Premier League: Ronald Koeman succeeds Mauricio Pochettino as Southampton manager

Ronald Koeman (the Netherlands) has been appointed manager of Southampton FC (Premier League) until 2017, the club announced on 16/06/2014. He is replacing Mauricio Pochettino (Argentina), who was tapped to manage Tottenham Hotspur (Premier League) on 27/05/2014. Koeman, 51, had managed Feyenoord…
Domain(s): Clubs
• Article # 21077
• Published on 19/06/14 at 16:30