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©  D.R.
Premier League: Manchester City install a 360° camera in the stadium tunnel

Manchester City FC (Premier League) has given its fans to the chance to control a 360° camera, via the club's YouTube account, to view images of the players in the tunnel connecting the pitch to the locker room, on 17/08/2015. The device was tested for the first time in the club's win against…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 49976
• Published on 28/08/15 at 11:45
©  D.R.
Serie A: Haier (electronics) becomes a partner of Bologna FC for the 2015-16 season

Haier, the Chinese manufacturer of electronics and appliances, has become a partner of Bologna FC 1909 (Serie A TIM) for the 2015-16 season, the club announced on 24/08/2015. Haier is entitled to visibility on the advertising boards and other pitch-side advertising at the Stadio Renato Dall'Ara…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49969
• Published on 28/08/15 at 11:01
©  D.R.
Bundesliga: MVV Energie extends its partnership with TSG 1899 Hoffenheim until 2017-18

MVV Energie, the energy producer and distributor, has extended its partnership with TSG 1899 Hoffenheim (Bundesliga) until the end of the 2017-18 season, the club announced on 25/08/2015.The agreement is worth an estimated €400,000 per year according to the German media. MVV Energie remains the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49955
• Published on 28/08/15 at 10:30
©  D.R.
Eurosport: "Broadcasters need to make the content a more interactive experience" (Peter Hutton, CEO)

"As a pay-TV viewer, you should be given a really immersive experience, and not just watching one channel on your TV, but being able to see multiple camera options or different feeds. Broadcasters need to make the content a far more interactive experience then just sitting there and passively…
Domain(s): Media
• Category(ies): Agencies, Digital, Rights Acquisitions, …
• Article # 47669
• Published on 28/08/15 at 10:00
©  D.R.
FIFA: "Michel Platini has been positioning himself as a reformer, but how can that be?" (D. Nakhid)

"Michel Platini has been positioning himself as a reformer, but how can that be? How can someone claim to be free or not tainted when he has been part of the circle that has basically brought football down a sorry path?" said David Nakhid (TRI), a candidate for the presidency of FIFA, on…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal
• Article # 49951
• Published on 28/08/15 at 09:56
©  D.R.
Serie A: Payexe (exchange of goods and services), becomes shirt chest sponsor of Chievo in 2015-16

Payexe, the online service for the cashless exchange of goods and services, has become the shirt upper chest sponsor of AC Chievo Verona (Serie A TIM) for the 2015-16 season, the club announced on 15/08/2015. The Swiss company will also be present on all of the Chievo youth team shirts. Payexe…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49947
• Published on 28/08/15 at 09:22
©  News Tank
Montreal Impact: "Our priority is to recover and retain our fans" (Richard Legendre, executive VP)

"2015 is our fourth year in MLS, and our development is not linear, it is more like a roller coaster. We had started well in the league, from both a sporting and commercial point of view. Gradually, we have experienced difficulties and both sporting results and ticketing began to suffer," stated…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Stadiums, …
• Article # 49331
• Published on 27/08/15 at 19:12
©  D.R.
United States: Mercedes-Benz aquires the naming rights to the future 83,000 seat Atlanta stadium

The German automaker Mercedes-Benz has acquired the naming rights to a new 83,000 seat stadium in Atlanta (Georgia, USA), announced the Atlanta Falcons NFL franchise, the future residents of the stadium, on 24/08/2015. The 27 year agreement (ending in 2042) was negotiated by AMB Sports …
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 49936
• Published on 27/08/15 at 18:29
©  UEFA
Champions League: UEFA presents new visual identity for the 2015-2018 cycle

UEFA presented their new visual identity for the 2015-2018 cycle of the Champions League, as well as the "Champions becoming Legends" concept that inspired it, in Monaco on 27/08/2015, ahead of the draw for the group stage of the 2015-16 competition (at 17:45 CET). "As part of the brand's visual…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 49930
• Published on 27/08/15 at 17:40
©  bayer04.de
Champions League: Leverkusen - Lazio (3-0) draws 6.39 million viewers in Germany (ZDF and Sky)

Bayer or Leverkusen - SS Lazio (3-0), the 2015-16 Champions League second leg play-off round match (Leverkusen advanced 3-1 on aggregate), was broadcast live in Germany by ZDF, which drew 6.13 million viewers on average for the German public channel during the match held at the BayArena (30,000…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 49923
• Published on 27/08/15 at 17:09