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©  KamaGames
Premier League: KamaGames (social gaming) becomes a partner of Manchester United

KamaGames, a Russian-based company that specialises in social gaming, became a global partner of Manchester United FC (Barclays Premier League) "for several seasons," the club announced on 20/01/2015. KamaGames, which publishes and develops social games on mobile platforms and for the XBox Live…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31860
• Published on 21/01/15 at 12:59
France: football helps TF1, Canal+ and W9 to achieve their best TV audiences of the year

The French population watched television for 3 hours and 41 minutes on average per day (tracked via individuals aged four years and over) in 2014 (from 30/12/2013 to 28/12/2014), according to the consolidated audience measurement indicator Médiamat, and published by the audience measurement agency…
Domain(s): Media
• Category(ies): Agencies, Digital, Media Audiences
• Article # 31841
• Published on 21/01/15 at 12:12
©  Puma
Puma launches marketing campaign for its new evoPower boots with the video "Head to Head"

The German sports equipment brand Puma has launched a new marketing campaign for its "evoPower 1.2 FG" boots with the video "Head to Head" starring Mario Balotelli (ITA, Liverpool FC) against Cesc Fabregas (ESP, Chelsea FC), on 20/01/2015. The former French international Thierry Henry also…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 31834
• Published on 21/01/15 at 10:36
©  D.R.
AFCON 2015: the African Confederation launches the official mobile application of the competition

The CAF (Confederation of African Football) launched the official mobile application of AFCON 2015 (African Nations Cup) played in Equatorial Guinea (from 17/01 to 08/02/2015), on 20/01/2015. The CAF mobile application offers articles, statistics, match schedule, results and exclusive video content.
Domain(s): Sponsors & Partners
• Article # 31821
• Published on 20/01/15 at 19:15
Spain: best audience share in 2014 to Telecinco, La1 (TVE) gets its lowest score ever

The private free-TV channel Telecinco was the most watched channel in Spain in 2014, with average audience share (calculated over the entire day, for individuals aged four years and over) of 14.5%, says the annual report of Barlovento Comunicación, the Spanish consulting firm specialising in…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 31809
• Published on 20/01/15 at 18:50
La Liga: UFA Sports becomes the official marketing agency of FC Barcelona for the German market

The German marketing rights agency UFA Sports became the official agency of FC Barcelona (Liga BBVA) for the German market, announced the two parties on 14/01/2015. The agency had already facilitated the partnership between the Catalan club and IronFX Global Global, a broker specialising in forex…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 31805
• Published on 20/01/15 at 18:20
©  EMPICS
England: Massimo Cellino (Leeds United) loses appeal, disqualified from the Football League

Massimo Cellino, the president and majority shareholder of Leeds United AFC (Championship, English second division), has been disqualified from acting as a "Relevant Person" in the club, and must sell or transfer all of his assets in Leeds United AFC with immediate effect, announced the Football…
Domain(s): Clubs
• Category(ies): Authorities, Legal
• Article # 31778
• Published on 20/01/15 at 17:50
©  UEFA
UEFA: the hosts of 11 events to be designated by the Executive Committee on 26 and 27/01/2015

The UEFA (Union of European Football Associations) Executive Committee holds its first meeting of 2015 on 26 and 27/01/2015 in Nyon (SUI), announded the body on 16/01/2015. During this meeting, chaired by UEFA president Michel Platini, the hosts of 11 designated the organizers of 11 competitions…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal
• Article # 31800
• Published on 20/01/15 at 17:18
©  Arfa / Griffiths Photographers
Premier League: West Ham United negotiating to replace their bankrupt shirt sponsor Alpari (trading)

"The club (West Ham United FC, Barclays Premier League) has received huge interest and is already in advanced discussions with potential new shirt sponsors for next year," said the club on 16/01/2015. The club wants to replace the UK trading company Alpari, its shirt sponsor in 2014-15. Alpari…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 31785
• Published on 20/01/15 at 16:53
Ligue 1: incompatibility between sporting and financial results according to a study by Audencia

The top performing clubs in Ligue 1 in sporting and economic results are those that have the lowest financial results, according to a study by the Audencia School of Management, led by the finance professors Christophe Germain, Emilios Galariotis and Konstantinos Zopounidis, and released on…
Domain(s): Clubs
• Category(ies): Finance
• Article # 31747
• Published on 20/01/15 at 12:58