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©  D.R.
Africa: Puma renews its partnership with the Ghanaian federation

The German sports equipment brand Puma renewed its partnership with the GFA (Ghana Football Association), announced the partners on 14/01/2015. Puma has been linked with the "Black Stars" since 2005. The extension of the partnership should at least cover the 2015-2018 period. The Ghanaian team…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 31426
• Published on 15/01/15 at 11:11
©  D.R.
Peter Hutton to be new CEO of Eurosport International as of 01/03/2015

The Briton Peter Hutton will be the CEO of the pay-TV group Eurosport International, according to information gathered by News Tank on 14/01/2015. He will take office on 01/03/2015 and will be based in Paris, according to US specialty media outlets on 14/01/2015. Peter Hutton will report directly…
Domain(s): Media
• Category(ies): Agencies, Finance, Rights Acquisitions, …
• Article # 31414
• Published on 15/01/15 at 10:28
©  D.R.
Premier League: Manchester City teams with DJI Holdings, lottery and betting provider in China

Manchester City FC (Barclays Premier League) has teamed up with DJI Holdings, a provider of lottery, betting, and gaming solutions in China in China, announced the two parties on 13/01/2015. This partnership enables Chinese players and bettors to have access to exclusive information about the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 31398
• Published on 14/01/15 at 18:33
©  Mediaset
Italy: the Spanish Telefonica group acquires 11.1% of Mediaset Premium shares for €100 million

The Spanish group Telefonica Telecommunications (through its subsidiary Telefonica de Contenidos) has finalised its acquisition of an 11.1% stake in Mediaset Premium SpA, announced Telefonica and the Italian broadcasting group Mediaset on 13/01/2015. The amount of the transaction should be around…
Domain(s): Media
• Category(ies): Agencies, Finance
• Article # 31391
• Published on 14/01/15 at 18:15
©  DC
France: "There is a France before (Charlie Hebdo), and a France after" (Noël Le Graët, FFF)

"How can we not mention this historical drama, just awfulness we could not imagine?" said Noël Le Graët, president of the FFF (French Football Federation), during his Federation press conference on 14/01/2015, regarding the terrorist attacks that killed 17 people in the greater Paris area on 07…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Legal, Marketing - Communication
• Article # 31388
• Published on 14/01/15 at 17:47
©  HSV
Bundesliga: HEK (health insurance) will be a partner of the Hamburger SV from 2015-16 to 2017-18

HEK (Hanseatische Krankenkasse), a health insurance company based in Hamburg (GER), will become a partner of Hamburger SV (Bundesliga) for the 2015-16 and 2017-18 seasons, the club announced on 14/01/2015. The partnership was signed with the marketing agency of the club, Sportfive Germany…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31386
• Published on 14/01/15 at 17:09
©  DC
Brazil 2014: English clubs receive €8.8m of the €59.3m redistributed via the club benefits programme

English clubs comprise €8.8 million of the €59.3m redistributed through the FIFA (Fédération Internationale de Football Association) club benefits programme. FIFA has earlier dedicated a portion of profits from the 2014 World Cup (Brazil, from 12/06 to 13/07/2014) to clubs whose players took part…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 31373
• Published on 14/01/15 at 16:10
©  D.R.
Bundesliga: Japanese HIS (travel agency) regional partner of Borussia Dortmund until 2016-17

The Japanese travel agency HIS has become a regional partner of Borussia Dortmund (Bundesliga) until the end of the 2016-17 season, the club announced on 13/01/2015. The contract is estimated at €400,000 per year. The tour will include marketing, to the Japanese public, packages including match…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31362
• Published on 14/01/15 at 14:26
©  FIFA
FIFA: the World Football Museum based in Zurich will be launched early 2016

The FIFA (Fédération Internationale de Football Association) World Football Museum, located in the city centre of Zurich (SUI), will be inaugurated in early 2016, probably in March, the international body announced on 13/01/2015.The museum will have 3500m2 of exhibition space spread over three…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums
• Article # 31344
• Published on 14/01/15 at 12:01
©  D.R.
Belgium: the pharmaceutical group Mithra becomes sleeve sponsor of Club Brugge until June 2015

The pharmaceutical group Mithra has become the sleeve sponsor of Club Brugge KV (Jupiler Pro League, BEL) until June 2015, the club announced on 09/01/2015. Mithra specialises in women's health (contraception, menopause, osteoporosis, cancer in females, and more).Mithra will also appear on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31323
• Published on 14/01/15 at 10:28