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©  D.R.
Brazil: Frescatto (food) will appear on the shoulders of the Fluminense shirt in 2015

Frescatto, a Brazilian company specialising in meals, will appear on the shoulders of the Fluminense FC shirt (Brazilian Serie A) for the 2015 season, announces the club on 15/01/2015. The company has an option to extend the agreement for one additional season. The contract is estimated by several…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31749
• Published on 20/01/15 at 12:30
©  D.R.
FIFA: Jerome Champagne appeals for the support of five federations required by the statutes

"In exactly twelve days on 29/01/2015 at midnight, it will be the time for the filing of nominations and letters of support from five federations as required by the statutes of FIFA (Fédération Internationale de Football Association)," stated Jerome Champagne, candidate for president of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 31740
• Published on 20/01/15 at 11:40
©  Auditel
Auditel: summary of hearings of the Italian TV, 2012

The Italian institute of audience measurement Auditel publishes an annual review of audiences for each TV channel on the Italian market. These reports include detailed audiences for the pay-TV sports channels of the Mediaset group (Premium Calcio), Sky Italia (Sky Calcio), as well as Eurosport and…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 36162
• Published on 20/01/15 at 11:02
©  D.R.
Germany: the public channels ARD and ZDF lead top TV audiences in 2014, thanks to the World Cup

The public channel ZDF topped the TV ratings in Germany in 2014, with an average audience share of 13.3% over the year, according to data from specialised website Meedia on 02/01/2015. The average audience share of ZDF increased 3.9% compared to 2013 (12.8%), a year in which ZDF also topped the…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 31701
• Published on 20/01/15 at 09:17
©  adidas
The sports equipment brand adidas launches the marketing campaign "There Will Be Haters"

The German sports equipment supplier adidas launched its new marketing campaign with a clip called "There Will Be Haters" on 19/01/2015. The campaign, which features Luis Suarez (FC Barcelona) and three Real Madrid CF players, Gareth Bale, James Rodriguez and Karim Benzema, illustrates "the way…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31715
• Published on 19/01/15 at 18:45
©  D.R.
MLS: Quaker Oats breakfast food brand will remain the Chicago Fire shirt sponsor in 2015

The Quaker Oats breakfast food brand has extended as the shirt sponsor of the Chicago Fire (MLS, USA-CAN) for the 2015 season, revealed the US newspaper Chicago Sun Times on 17/01/2015. The duration of the contract extension is likely to be three seasons. The Chicago-based company has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31689
• Published on 19/01/15 at 17:18
©  D.R.
AFCON 2015: Puma is the most represented supplier, with five federations of 16 under contract

The German brand Puma is the leading equipment supplier of AFCON 2015 (African Nations Cup) with five federations under contract (Cameroon, Ivory Coast, Gabon, Ghana and Senegal). The competition, which is organised in Equatorial Guinea, starts on 17/01/2015 and ends on 08/02/2015. Nike, adidas…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Authorities, …
• Article # 31678
• Published on 19/01/15 at 16:31
©  D.R.
Liga BBVA: "Not sure stopping Barça, like stopping Bosman, interests FIFA..." (Josep Bartomeu)

"Joseph Blatter (FIFA president) wants to talk with Barça, and we are willing to sit down around a table to solve the problem. (I am) tot sure that stopping Barça, like stopping (the) Bosman (ruling), interests FIFA (Fédération Internationale de Football Association)..." stated Josep Bartomeu…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Authorities, Legal, …
• Article # 31677
• Published on 19/01/15 at 15:58
©  D.R.
"David Ginola uses FIFA instead of serving it" (Jerome Champagne, presidential candidate)

"Another candidate without a programme! David Ginola uses of FIFA (Fédération Internationale de Football Association) instead of serving it," stated Jerome Champagne, candidate for president of the international federation, to News Tank, after the announcement of the candidacy of David Ginola on…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 31670
• Published on 19/01/15 at 15:15
©  Paris SG
Ligue 1: Super 02 becomes the official water of Paris Saint Germain in Indonesia

Super 02 has become the official water of Paris Saint Germain (Ligue 1) in Indonesia, announced the club on 18/01/2015. The brand, which belongs to the Garuda Food group, is the first regional partner of the Parisian club in the country. A television advertising campaign with the players of Paris…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 31667
• Published on 19/01/15 at 14:44