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Serie A: AC Milan become fourth Italian club to launch a Chinese version of its website

AC Milan (Serie A TIM) are launching a Mandarin version of their website (cn.acmilan.com), announced the club on 11/03/2016. This section of the site will share club news, interviews, photos and videos. AC Milan began, in 2015, creating accounts on the Chinese social networks Weibo (microblogging…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 64626
• Published on 14/03/16 at 18:05
©  Udinese Calcio, Dacia
Dacia: a contest to celebrate the partnership with the Dacia Arena (25,000 seats) of Udinese Calcio

Udinese Calcio (Serie A TIM) and the Romanian automaker Dacia have officially presented the Dacia Arena (25,000 seats) ahead of the match against AS Roma (1-2, Serie A Matchday 29), on 13/03/2016. Dacia is the shirt sponsor of Udinese (since 2008-09) and the holder of the naming rights to their…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 64619
• Published on 14/03/16 at 17:39
Lagardère Sports & Entertainment: €515m turnover in 2015 (+19.6% at constant perimeter)

Lagardère Sports & Entertainment, the branch of the Lagardère Group dedicated to sport, has announced a turnover of €515m in 2015, up 30.9%, but 19.6% at constant perimeter, on 09/03/2016. Net income before tax has increased by €16m to €20m. The €17m increase in activity is related to the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Marketing - Communication
• Article # 64618
• Published on 14/03/16 at 16:51
©  PSG
Ligue 1: PSG crowned French champions for the sixth time, with a record eight games remaining

Paris Saint-Germain FC were crowned the 2015-16 Ligue 1 champions after their victory over ESTAC Troyes (0-9, Ligue 1 Matchday 30), on 13/03/2016. By winning their fourth consecutive title with eight games remaining in the season, PSG have broken the record set by Olympique Lyonnais, who were…
Domain(s): Clubs
• Category(ies): Legal, Marketing - Communication
• Article # 64599
• Published on 14/03/16 at 16:15
©  Heinz von Heiden
Bundesliga: Heinz von Heiden offer five match tickets and a return journey on the Hannover 96 bus

Heinz von Heiden, the German home construction company and shirt sponsor of Hannover 96 (Bundesliga), has launched the competition "Kommt gut nach Hause!" ("Get home well!"), on 11/03/2016. Participants have until 22/03/2016 to register for the competition on the Heinz von Heiden website. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 64583
• Published on 14/03/16 at 15:19
©  Coca-Cola
"Euro 2016 is a vector for sustainable innovations for the group" (Manuel Berquet, Coca-Cola)

"We have two goals for Euro 2016. The first is to innovate sustainably: product, marketing and digital innovations put place for the event will continue after it has finished. Secondly, we want to make an emotional connection with the widest possible audience," said Manuel Berquet, director of…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Stadiums, …
• Article # 64420
• Published on 14/03/16 at 13:19
©  D.R.
EPFL: Lars-Christer Olsson (SWE) appointed chairman after the resignation of Frédéric Thiriez (FRA)

"The EPFL’s General Assembly today unanimously appointed Lars-Christer Olsson as new chairman," announced the European Professional Football Leagues on 11/03/2016. The president of the Swedish Football League replaces Frédéric Thiriez (FRA), who, on the same day, resigned as the head of the EPFL…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal
• Article # 64558
• Published on 14/03/16 at 12:29
©  Juventus
Serie A: "Juventus City Tour" offers bus tours of Turin organised by the club for €25 per person

Juventus (Serie A TIM) will launch the "Juventus City Tour" on 27/03/2016, a tour of the city of Turin on a bus chartered by the club, announced Juventus on 11/03/2016. During this visit to Turin, the participants of the "Juventus City Tour" will discover the symbolic landmarks in the history of…
Domain(s): Clubs
• Category(ies): Stadiums, Marketing - Communication
• Article # 64541
• Published on 14/03/16 at 11:30
©  NTF
EPFL: Frédéric Thiriez leaves chairmanship to concentrate on the World League Association

"As previously announced, Frédéric Thiriez (FRA), who has chaired the World League Association since 25/02/2016, has decided to leave the European Professional Football Leagues (EPFL) to devote himself fully to his new position (for the global leagues)," stated the French LFP (headed by Frédéric…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal
• Article # 64542
• Published on 14/03/16 at 10:54
©  Real Betis Balompié
Liga BBVA: Sanitas (health services) becomes an official supplier of Real Betis until 2017

The Spanish health services company Sanitas (insurance, hospitals and medical centres) has become an official supplier of Real Betis Balompié (Liga BBVA) on 11/03/2016. The third-level partnership will run for one year, until March 2017. As part of the agreement, the players and the staff of Real…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 64540
• Published on 14/03/16 at 10:20