Archives July, 2016 (page 12/21)

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©  juventus.com

Serie A: Carlsberg extends as the official beer of Juventus until 2017-18

The Danish beer brand Carlsberg has extended its partnership with Juventus (Serie A TIM) for two seasons (2016-2018), on 08/07/2016. The agreement makes Carlsberg the "official beer in Italy", of the Turin club. The two parties have been connected since 25/02/2016, initially until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 73364
• Published on
©  CC

Euro 2016: €292.4m in sports betting registered in France, with €29.6m for the final

The 51 matches of Euro 2016 generated €292.4 million in sports betting in France, including €155.1m (53%) in the 25,000 "ParionsSport point de vente" (points-of-sale) owned by Française des Jeux (FDJ), and €137.3m (47%) on the platforms of the 12 accredited online operators, indicated ARJEL and…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Betting
• Article # 73224
• Published on
©  D.R.

Euro 2016: 1.2% audience share for free-TV channel L’Équipe 21 (+50% compared to the 2014 World Cup)

The free-TV channel L’Équipe 21 recorded, during Euro 2016, an average audience share of 1.2%, announced the L’Équipe group on 12/07/2016. This represents an increase of 50% compared to the 2014 World Cup. L’Équipe 21 recorded its best ever week with a 1.4% average audience share between 13 and…
Domain(s): Media
• Category(ies): Agencies, Digital, Media Audiences
• Article # 73317
• Published on
©  OGCN

Attack in Nice: "Shocked and horrified, OGC Nice mourn the victims of this attack"

"A tragedy befell our city on Thursday after the fireworks of July 14th (Bastille Day), a day which brought thousands of tourists to Nice on the Promenade des Anglais. This leaves us all in shock, horrified and outraged," stated OGC Nice (Ligue 1), on its website, on 15/07/2016. A lorry crashed…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Essentials Clubs
• Article # 73354
• Published on

Club Atlético de Madrid: acquisition of 34.6% of RC Lens (Ligue 2) approved by shareholders

The acquisition of 34.6% of the share capital of RC Lens (Ligue 2) was approved by the shareholders of Club Atlético de Madrid (Liga BBVA), at the Extraordinary General Meeting of Club Shareholders of the club on 11/07/2016. 99.78% of the votes cast by shareholders were in favour of the takeover…
Domain(s): Clubs
• Category(ies): Finance, Legal
• Article # 73307
• Published on
©  The Telegraph

WFF 2016: "At least half of Champions League TV audience now outside of Europe" (G-L Epstein, UEFA)

"UEFA manages and markets the rights for the Champions League, probably the strongest brand in the world of sports, and certainly in football. Over the years, our events, the Champions League, the Euro, have become truly global. At least half of the Champions League TV audience is now located…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Finance, Legal, …
• Article # 73252
• Published on
©  n/a

Euro 2016: Portugal - France final draws 5.9 million total viewers in the USA on pay-TV ESPN

The final of Euro 2016, Portugal - France (1-0 a.e.t.) at the Stade de France (Saint-Denis), drew a combined average of 5.9 millions viewers in the USA on the English and Spanish language channels of the American sports pay-TV group ESPN, on Sunday, 10/07/2016 (kick-off at 21:00 CET, 15:00 US East…
Domain(s): Media
• Category(ies): Agencies, Digital, Media Audiences
• Article # 73297
• Published on
©  n/a

WFF 2016: "FIFA Club World Cup partnership allows us to reach new audiences" (Wang Dong, Ali Sports)

"Aggressively being involved in the global sports market is very important to increase our global exposure. Partnering with the FIFA Club World Cup (see below) allows Alibaba to reach new audiences, but also become much more integrated with the events themselves. This is an effective way to raise…
Domain(s): Media
• Category(ies): Agencies, Digital, Rights Acquisitions, …
• Article # 73177
• Published on
©  IC

Champions League: Chinese group Wanda considering a new model for a European Cup (Financial Times)

The Chinese conglomerate Dalian Wanda, a FIFA Partner (2016-2030) and property of Wang Jianlin, the richest man in China, have the ambition to create a new competition between the best European clubs to, in direct competition against the Champions League tournament, according to the Financial…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Merchandising - Licensing
• Article # 73273
• Published on
©  fcbarcelona.com

Barça: Gillette (hygiene), a regional sponsor since 2014, becomes a premium partner until 2018-19

Gillette, a brand of shaving and other hygiene products, extended and expanded its partnership with FC Barcelona (LaLiga), on 07/07/2016. The brand of the American group of consumer products Procter & Gamble was a regional partner (fourth level in the club's sponsorship pyramid) of FC Barcelona in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73269
• Published on