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©  Schalke 04
Bundesliga: bet-at-home (online betting) extends deal with FC Schalke 04 until 2017-18

bet-at-home.com, a German online sports betting operator, extended its deal as a premium partner of FC Schalke 04 (Bundesliga) for two seasons, on 16/06/2016. Both parties, collaborating since 2010-11, are now in partnership until the end of the 2017-18 season. As part of this partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 71855
• Published on 23/06/16 at 11:14
©  D.R.
Premier League: Richard Scudamore is against the "Brexit"

"If Brexit comes about (the result in which the United Kingdom would leave the European Union), we would be in an uncomfortable situation," said Richard Scudamore, executive chairman of the board of the Premier League, on 20/06/2016. The UK referendum on its continuation or not within the European…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal, Marketing - Communication
• Article # 71854
• Published on 23/06/16 at 10:09
©  UEFA
Euro 2016: 25,480,000 viewers for Northern Ireland-Germany on ARD in Germany (audience share: 78.5%)

The Euro 2016 match between Northern Ireland - Germany (0-1, Group C) at the Parc des Princes (Paris), drew an average of 25.48 million viewers in Germany on the public television channel ARD on Tuesday 21/06/2016 (kick-off at 18:00 CET). This figure represented an audience share of 78.5%, and…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 71860
• Published on 23/06/16 at 09:30
Facebook: "I don't see us actively bidding for (sports) rights" (D. Reed, sports partnership)

"I don't see us actively bidding for (sports) rights," stated Dan Reed, the head of sports partnerships for Facebook, regarding the social network directly acquiring sports rights for live broadcast on its platform, on 10/06/2016.Rights holders in sports have been "very interested" in if and how…
Domain(s): Media
• Category(ies): Agencies, Digital, Rights Acquisitions
• Article # 71691
• Published on 23/06/16 at 09:04
©  World Football Forum
World Football Forum 2016: "New Geography of Football" in Paris (FRA), on 07 and 08/07/2016

World Football Forum 2016 takes place in Paris (FRA) on Thursday 07 and Friday 08/07/2016. Held annually since 2011 by the Eventica Sport Marketing agency, the convention takes place in the premises of the law firm Dentons on 07/07/2016 and the Hôtel du Collectionneur on 08/07/2016.The theme for…
Domain(s): Clubs, Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 71347
• Published on 23/06/16 at 08:56
©  OL
Olympique Lyonnais: season tickets between €155 and €1799 for the first full season at Parc OL

Olympique Lyonnais (Ligue 1) have launched their season ticket campaign for the 2016-17 season, on 19/05/2016. The campaign has been open since then for both 2015-16 subscribers and for people who wish to subscribe for the first time. The 2016-17 season will be the first full season that Olympique…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Marketing - Communication
• Article # 71694
• Published on 22/06/16 at 17:29
©  NBA
NBA: 30.8 million viewers in the US for Game 7 of the Finals, a record since 1998

Game 7 of the 2015-16 NBA Finals, which pitted the Cleveland Cavaliers against the Golden State Warriors (93-89 victory for Cleveland, who won the series 4-3) drew an average of 30.8 million viewers in the United States, on the free, national channel ABC (property of the Walt Disney Company), on…
Domain(s): Media
• Category(ies): Clubs, Media Audiences, Authorities
• Article # 71696
• Published on 22/06/16 at 16:29
©  adidas
Euro 2016: adidas presents "Fracas", the official ball of the knockout phase of the tournament

The German sports equipment supplier adidas, the Official Supplier of Euro 2016, has presented "Fracas" (Smash), the ball which will be used in the knockout phase of the tournament, on the rooftop of the Cité de la Mode et du Design in Paris (FRA), on 20/06/2016. The ball will be used for the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 71697
• Published on 22/06/16 at 15:24
©  Eleven Sports Network
Belgium: the 2 Eleven Sports Network channels will be distributed to Orange customers (€10/month)

Orange Belgium and Eleven Sports Network signed an agreement to broadcast Eleven (a channel dedicated to football) and Eleven Sports (other sports) in high definition on Internet and TV for Orange customers, announced the British broadcaster on 14/06/2016. The duration of the agreement was not…
Domain(s): Media
• Category(ies): Agencies, Digital
• Article # 71695
• Published on 22/06/16 at 14:19
©  DFB
Germany: adidas extends with the Federation until 2022 for a record amount of €50m per year

The German sports equipment brand adidas has extended, for an additional four years, its supplier contract with the DFB, the German Football Federation, in Paris (FRA), on 20/06/2016. The annual amount of the contract, covering the 2018-2022 period is €50m (excluding bonuses linked to athletic…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 71704
• Published on 22/06/16 at 13:15