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©  sponsors Copa America Centenario
Copa America Centenario: Total, Ford, MasterCard, P&G, Remy Martin and Comex are the last partners

Total, a French oil group, became an official partner of the Copa America Centenario, on 25/05/2016, thus completing the sponsorship programme of the competition, which takes place in the USA from 03 to 26/06/2016. Total will primarily put forward its brand for engine lubricants, Total Quartz."Our…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 70768
• Published on 09/06/16 at 09:30
©  Foto: Ford/Stark Ford-Werke GmbH
Bundesliga: Ford (automobiles) extends its partnership with 1. FC Köln until 2018-19

The German subsidiary of US automobile manufacturer Ford has extended its deal as an exclusive partner (second level) of 1. FC Köln (Bundesliga) for three seasons, until the end of the 2018-19 fiscal year, announced the club on 06/06/2016. The partnership between the two parties began in 1994, and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 70840
• Published on 08/06/16 at 17:59
©  FCB
Spain: FC Barcelona initiative, two teams made up of selected fans to play at Camp Nou on 07/07/2016

Give two teams of 11 fans the opportunity to compete in a friendly match at the Camp Nou (99,354 capacity) on Thursday, 07/07/2016, this is the goal of the "Juega en el Camp Nou" (Play at the Camp Nou) initiative, launched by FC Barcelona (Liga BBVA) on 07/06/2016. To enter the contest, fans must…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 70833
• Published on 08/06/16 at 16:24
©  gouv
Euro 2016: "180 police officers from participating countries have arrived" (B. Cazeneuve, Interior)

"180 police officers from participating countries have arrived, yesterday (06/06/2016), therefore increasing the staffing of the public security. I want to welcome them, and thank them very warmly for the important help which they will provide," said Bernard Cazeneuve, the French Minister of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Legal
• Article # 70810
• Published on 08/06/16 at 15:34
Spain - Georgia: friendly match draws 4.5 millions viewers on Telecinco in Spain

The Spain - Georgia (0-1) friendly match, played at the Coliseum Alfonso Pérez in Madrid (ESP), drew an average of 4,507,000 viewers on the private, free-tv channel Telecinco, which is operated by the Mediaset España group, on 07/06/2016 (kick-off at 20:45 CET).This figure represented an audience…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 70797
• Published on 08/06/16 at 13:44
©  CONMEBOL
Copa America Centenario: USA-Colombia draws 5.4 millions viewers, Mexico-Uruguay 5.1 million in USA

The first group stage match for the host country USA of the Copa America Centenario, USA - Colombia (0-2), drew a total of over 5.4 viewers on average across three TV channels in the United States - two in Spanish and one in English - on 03/06/2016. The USA - Colombia match drew 3.9 million…
Domain(s): Media
• Category(ies): Agencies, Rights Acquisitions, Marketing - Communication
• Article # 70832
• Published on 08/06/16 at 13:29
DirecTV: the US group acquires TV rights, in Latin America, for all 51 Euro 2016 matches

The US pay-TV group DirecTV has acquired the TV rights, valid for Latin America, to Euro 2016 on 06/06/2016. The group will broadcast all 51 matches, of which 26 will be exclusive, and they will create the opportunity for a second channel to broadcast the third round matches of the six groups…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication
• Article # 70806
• Published on 08/06/16 at 13:04
Portugal: Sport TV will produce a 30-minute magazine for the Portuguese airline TAP

TAP and the Portuguese pay-TV group Sport TV signed an agreement that allows the airline to broadcast a 30-minute sports magazine on its aircraft, on 31/05/2016. This magazine will discuss the latest sports news and will include stories, all produced by Sport TV. The media rights and marketing…
Domain(s): Media
• Category(ies): Agencies, Digital
• Article # 70767
• Published on 08/06/16 at 11:24
©  Brand Finance
Brand Finance: Man United retain top place in European club brand value ranking (€1.076bn)

Manchester United FC (Premier League), with a brand valuation of €1.076bn, retained its first place ranking - established by the American company Brand Finance, a specialist in economic evaluation - in its 2016 edition of its annual report "Football 50", published on 06/06/2016. The club's brand…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners, …
• Article # 70759
• Published on 08/06/16 at 10:44
France: American Gary Allen will become 100% owner of ESTAC Troyes (Ligue 2) by 15/09/2016

The American businessman Gary Allen will acquire a 100% stake in ESTAC Troyes (relegated from Ligue 1 in 2015-16, thus will play in Ligue 2 for 2016-17) at the latest on 15/09/2016, announced Daniel Masoni, the president and majority shareholder of the club on 07/06/2016."I decided to take a step…
Domain(s): Clubs
• Category(ies): Finance, Legal
• Article # 70751
• Published on 08/06/16 at 09:54