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©  UEFA
Euro 2016: 13.8 million viewers for Slovakia - England on ITV (audience share 45.7%) and ITV2

Slovakia - England (0-0, Group B) at the Stade Geoffroy-Guichard (Saint-Etienne), drew 12.8 million viewers on average on the private, free-TV channel ITV on Monday, 20/06/216 (kick-off at 21:00 CET), announced the channel in a statement on 21/06/2016. One million viewers on average also watched…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 71744
• Published on 22/06/16 at 12:39
©  FC Sochaux
France: Lotto extends as equipment supplier to FC Sochaux-Montbéliard (Ligue 2) until 2019-20

The Italian equipment manufacturer Lotto Sport Italia has extended as the equipment supplier to FC Sochaux-Montbéliard (Ligue 2) for four seasons, until the end of the 2019-20 season, announced the club on 14/06/2016. FC Sochaux will be the only French professional club equipped by Lotto in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 71650
• Published on 22/06/16 at 11:50
©  APES
Council of Europe: "Sport unavoidable issue between Member States" (Stanislas Frossard, EPAS)

Negotiation of a new international convention against manipulation in sport and security at sporting events and equality between men and women in sport are "some examples of operational cooperation which show that the sports sector within the Council of Europe has developed considerably over the…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Stadiums, Legal, …
• Article # 70760
• Published on 22/06/16 at 10:30
©  n/a
Mesut Özil (GER, Arsenal FC) becomes a brand ambassador for Mercedes-Benz

The German international, Mesut Özil (Arsenal FC, Premier League) became a brand ambassador for the German automobile group Mercedes-Benz, announced the two parties, on 02/06/2016. The length and amount of the agreement were not disclosed.Mesut Özil has over 30 million fans on Facebook, as well…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Marketing - Communication
• Article # 71411
• Published on 22/06/16 at 09:49
EBU: Belgium's Jean-Paul Philippot (RTBF) re-elected president until 2018

Jean-Paul Philippot, the general director of the Belgian channel RTBF, was re-elected president of the EBU until 2018 by the 76th General Assembly of the Union, held in Becici (Montenegro) on 17/06/2016. This is the fifth consecutive term of the high Belgian official, who has held office since…
Domain(s): Media
• Category(ies): Agencies, Rights Acquisitions, Authorities
• Article # 71645
• Published on 22/06/16 at 08:30
©  FC Barcelone
FC Barcelona: Maurice Lacroix (watchmaker) launches competition called the "Juggle Challenge"

The Swiss watchmaker Maurice Lacroix, the official watch of FC Barcelona (Liga BBVA), activated their partnership with the Catalan club with the operation "Juggle Challenge", which aims to create the world's largest community of people filmed juggling.Launched on 13/06/2016, this activation will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 71648
• Published on 21/06/16 at 16:30
©  D.R.
Perform Group launch Goal Studios, an agency specialising in digital content for football

Perform Group, a company specialising in sports content production and distribution on digital platforms, has launched Goal Studios, an agency specialising in the production and distribution of digital content for football, announced the British group, on 09/06/2016.Goal Studios will be reliant on…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 71647
• Published on 21/06/16 at 14:19
©  24Option
Serie A: 24option (binary trading) continues as an official partner of Juventus until 2017-18

24option.com, a binary options trading platform, has extended as an Official Partner of Juventus (Serie A TIM) for a further two seasons, on 11/06/2016. This partnership began in 2014-15 and was due to end after the 2015-16 season, but has now been extended until the end of the 2017-18 fiscal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 71644
• Published on 21/06/16 at 13:15
©  beIN Sports
Euro 2016: "The defective material was used in only a limited number of Swiss home jerseys" (Puma)

"Our analysis of the Swiss home jersey from Sunday's game shows that there was one batch of material where yarns had been damaged during the production process, leading to a weakening in the final garment," said the German sports equipment manufacturer Puma on 20/06/2016, the day after the Euro…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 71643
• Published on 21/06/16 at 12:14
©  Heineken
Formula 1: Heineken (beer) global partner and naming rights to the Italian GP for 2017-2020 (€50m)

The Dutch beer brand Heineken has become the exclusive global partner of Formula 1 until the end of the 2020 season after signing a deal with Formula One Management (FOM), announced the brewer on 09/06/2016. The amount is estimated at around €200m for four years by British media on 09/06/2016. In…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 71646
• Published on 21/06/16 at 11:30