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Mesut Özil (GER, Arsenal FC) becomes a brand ambassador for Mercedes-Benz

The German international, Mesut Özil (Arsenal FC, Premier League) became a brand ambassador for the German automobile group Mercedes-Benz, announced the two parties, on 02/06/2016. The length and amount of the agreement were not disclosed.Mesut Özil has over 30 million fans on Facebook, as well…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Marketing - Communication
• Article # 71411
• Published on 22/06/16 at 09:49
EBU: Belgium's Jean-Paul Philippot (RTBF) re-elected president until 2018

Jean-Paul Philippot, the general director of the Belgian channel RTBF, was re-elected president of the EBU until 2018 by the 76th General Assembly of the Union, held in Becici (Montenegro) on 17/06/2016. This is the fifth consecutive term of the high Belgian official, who has held office since…
Domain(s): Media
• Category(ies): Agencies, Rights Acquisitions, Authorities
• Article # 71645
• Published on 22/06/16 at 08:30
©  FC Barcelone
FC Barcelona: Maurice Lacroix (watchmaker) launches competition called the "Juggle Challenge"

The Swiss watchmaker Maurice Lacroix, the official watch of FC Barcelona (Liga BBVA), activated their partnership with the Catalan club with the operation "Juggle Challenge", which aims to create the world's largest community of people filmed juggling.Launched on 13/06/2016, this activation will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 71648
• Published on 21/06/16 at 16:30
©  D.R.
Perform Group launch Goal Studios, an agency specialising in digital content for football

Perform Group, a company specialising in sports content production and distribution on digital platforms, has launched Goal Studios, an agency specialising in the production and distribution of digital content for football, announced the British group, on 09/06/2016.Goal Studios will be reliant on…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 71647
• Published on 21/06/16 at 14:19
©  24Option
Serie A: 24option (binary trading) continues as an official partner of Juventus until 2017-18

24option.com, a binary options trading platform, has extended as an Official Partner of Juventus (Serie A TIM) for a further two seasons, on 11/06/2016. This partnership began in 2014-15 and was due to end after the 2015-16 season, but has now been extended until the end of the 2017-18 fiscal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 71644
• Published on 21/06/16 at 13:15
©  beIN Sports
Euro 2016: "The defective material was used in only a limited number of Swiss home jerseys" (Puma)

"Our analysis of the Swiss home jersey from Sunday's game shows that there was one batch of material where yarns had been damaged during the production process, leading to a weakening in the final garment," said the German sports equipment manufacturer Puma on 20/06/2016, the day after the Euro…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 71643
• Published on 21/06/16 at 12:14
©  Heineken
Formula 1: Heineken (beer) global partner and naming rights to the Italian GP for 2017-2020 (€50m)

The Dutch beer brand Heineken has become the exclusive global partner of Formula 1 until the end of the 2020 season after signing a deal with Formula One Management (FOM), announced the brewer on 09/06/2016. The amount is estimated at around €200m for four years by British media on 09/06/2016. In…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 71646
• Published on 21/06/16 at 11:30
©  n/a
Copa America Centenario: four quarter-final matches draw 64,062 spectators per match

After the four quarter-final matches, the 2016 Copa America Centenario - the special edition of the Copa America which places together national teams from CONMEBOL and CONCACAF, organised in the United States from 03/06 to 26/06/2016 - has drawn an average attendance of 44,564 spectators per match…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Stadiums
• Article # 71652
• Published on 21/06/16 at 10:50
©  Mairie de Paris
Euro 2016: courtyard of the Hotel de Ville (Paris) becomes the Square of Europe (18/06-10/07/2016)

"The courtyard of the City Hall of Paris will be transformed, from 18/06 to 10/07/2016, into the Square of Europe, a place of discovery of European culture which plays a vital role in the programming around Euro 2016," stated the Mayor of Paris on 17/06/2016. "Visitors (free access) will enjoy…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Stadiums, Marketing - Communication
• Article # 71649
• Published on 21/06/16 at 10:09
©  UEFA
BBC Sport: a record audience of 2.3 million viewers watch England - Wales via streaming

The Euro 2016 group stage match, England - Wales (2-1, Group B) at Stade Bollaert-Delelis (Lens), drew a record 2.3 million viewers on the BBC Sport OTT platform, on Thursday, 16/06/2016 (kick-off 15:00 CET). Meanwhile, BBC One recorded a peak audience of 9.3 million viewers with an audience share…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 71617
• Published on 21/06/16 at 09:40