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Euro 2016: Crédit Agricole launches its 360° campaign in activation of its partnership with the FFF

"France is alive with Euro 2016" is the message of the new 360° campaign launched by Crédit Agricole in activation of its partnership with the FFF, for Euro 2016, announced the French banking group on 20/05/2016.This campaign will take TV form in a 30-second commercial which features players from…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 69687
• Published on 23/05/16 at 17:50
©  Lega Serie A
TIM Cup: 8.43 million Italians watch the 2016 final on Rai1 (audience share: 38%)

AC Milan - Juventus (0-1 a.e.t.), the 2016 final of the TIM Cup, broadcast live in Italy by Rai1, allowed the Italian public TV channel to draw an average of 8.432 million viewers during the match (kick-off at 20:45 CET) on Saturday 21/05/2016.This figure represented an audience share of 38.07%…
Domain(s): Media
• Category(ies): Clubs, Media Audiences, Authorities
• Article # 69684
• Published on 23/05/16 at 16:20
©  DFB
DFB-Pokal: 13.79 million viewers for the 2015-16 final on ARD (audience share: 49.2%)

FC Bayern Munich - Borussia Dortmund (0-0, Bayern won 4-3 on penalties), the final of the 2015-16 DFB-Pokal, drew an average of 13.79 million viewers in Germany on the public television channel ARD on Saturday 21/05/2016, at 20:00 CET. This figure represented an audience share of 49.2%, and…
Domain(s): Media
• Category(ies): Clubs, Media Audiences, Authorities
• Article # 69662
• Published on 23/05/16 at 15:00
©  FC Barcelona
Liga BBVA: Nike extends with FC Barcelona until 2025-26 (€105m for 2016-17, then €155m per year)

The American brand Nike has extended its kit supplier contract with FC Barcelona (Liga BBVA) for "a long time", announced the brand and the club, on 20/05/2016. The previous contract between Nike and Barça was set to expire on 30/06/2018. The kit supplier has been the shirt provider of FC…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 69645
• Published on 23/05/16 at 14:06
©  PSG
Coupe de France: 5.2 million viewers watch the 2016 final on France 2 (audience share: 25.3%)

Olympique de Marseille - Paris Saint-Germain (2-4), the 2016 final of the Coupe de France, broadcast live in France by the public broadcaster France 2, drew an average of 5.231 million viewers during the match (kick-off at 21:00 CET) on Saturday 21/05/2016. This figure represented an audience…
Domain(s): Media
• Category(ies): Clubs, Media Audiences, Authorities
• Article # 69643
• Published on 23/05/16 at 13:29
©  XX
Infront Sports & Media: Claude Ruibal appointed executive director of new branch of the company

Claude Ruibal has been appointed the executive director of the new branch of Infront Sports & Media, Digital, Sport & Production Solutions, announced the agency on 17/05/2016. He takes office immediately, and reports to Philippe Blatter, the CEO of Infront Sports & Media, said the Swiss marketing…
Domain(s): Media
• Category(ies): Agencies, Digital
• Article # 69633
• Published on 23/05/16 at 12:25
©  TalkTalk
UK: BT Sport channels will be available on the TalkTalk TV network from June 2016

The channel of the BT Sport group will be available for TalkTalk TV subscribers in June 2016, announced the British pay-TV and internet services group TalkTalk on 11/05/2016. However, access will require a supplementary subscription and those rates have not yet been provided by BT Sport.“TalkTalk…
Domain(s): Media
• Category(ies): Agencies, Digital, Rights Acquisitions
• Article # 69630
• Published on 23/05/16 at 11:30
Liga BBVA: the league to levy fines to clubs if empty seats are visible during TV broadcasts

Starting from the 2016-17 season, Liga BBVA clubs will receive fines if seats in the most visible parts of the stadiums, for TV broadcasts, are left empty, announced Javier Tebas, president of LaLiga, on 18/05/2016. "From next season, there will be an economic penalty for clubs who do not fill…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 69591
• Published on 23/05/16 at 10:49
©  D.R.
Ligue 1: Umbro succeeds Nike as kit supplier for SM Caen, signing a three year deal (2016-2019)

The English brand Umbro has become the kit supplier of SM Caen (Ligue 1) for three seasons (2016-2019), announced the club at the presentation of its 2020 project, on 19/05/2016. Umbro succeeds the American brand Nike, who spent the 2009-2016 period as the kit supplier to the French club. In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 69621
• Published on 23/05/16 at 10:14
©  Opel
Bundesliga: Opel (automobile) acquires the naming rights to the Mainz stadium until 2020-21

The German automobile maker Opel (a subsidiary of the US group General Motors) and 1.FSV Mainz 05 (Bundesliga) have formalised their partnership with regards to the naming rights of the stadium, formerly known as the Coface Arena, on 19/05/2016. The stadium (34,000 capacity) will now be known as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 69574
• Published on 20/05/16 at 17:30