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NBA: the digital value of LeBron James on social networks is €13.4m over 3 months

The digital value of the social media accounts of LeBron James (Cleveland Cavaliers, 70.5 million cumulative fans on Facebook, Twitter, Instagram, YouTube and Google+) totaled $15m (€13.4m as of 17/02/2016) over three months (from 20/10/2015 to 22/01/2016), indicated MVPindex, a platform…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication
• Article # 62711
• Published on 18/02/16 at 12:09
©  Inter
Serie A: tyre brand Pirelli extends its historic shirt sponsorship of Inter Milan until 2021

The Italian tyre brand Pirelli, the main shirt sponsor of FC Internazionale Milano (Serie A TIM) since the 1995-96 season, has extended its contract with the Milan club for an additional five years, until the end of the 2020-21 season, announced the club on 17/02/2016, who stated that the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 62720
• Published on 18/02/16 at 11:19
©  C.Gavelle/PSG
France: Paris SG - Chelsea draws record TV audience of 1.3 million subscribers on beIN Sports

Paris Saint-Germain FC - Chelsea FC (2-1), the Round of 16 of the 2015-16 Champions League, broadcast live and exclusively in France by the pay-TV channel beIN Sports 1, drew an average of 1.301 million subscribers during the match on Tuesday 16/02/2016 (kick-off at 20:45 CET). This is a record…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 62685
• Published on 18/02/16 at 10:27
©  Creative Commons
FIFA: Franz Beckenbauer sanctioned for failing to cooperate with an Ethics Committee investigation

Franz Beckenbauer, the honorary president of FC Bayern Munich (Bundesliga) and former member of the FIFA Executive Committee, has received a fine and a warning from the FIFA Ethics Committee for failing to cooperate in its investigation into the bidding process for the 2018 and 2022 World Cups…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Legal
• Article # 62676
• Published on 18/02/16 at 09:30
©  The FA
England: Premier League and FA discuss reducing the number of domestic cup matches

The Premier League and the English FA have recently held discussions to consider reducing the number of domestic cup matches for first division teams, according to multiple British media outlets on 16/02/2016.Items discussed include eliminating replays in the FA Cup, which would then go to extra…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Legal
• Article # 62670
• Published on 17/02/16 at 17:49
©  EURO 2016 SAS
Euro 2016: delegations of the 24 qualified nations to meet in Paris, 100 days before the tournament

Delegations from the 24 national federations participating in Euro 2016 will meet in Paris (FRA) on 02 and 03/03/2016 to discuss organisational matters relating to the tournament, announced UEFA on 16/02/2016. The meeting will take place 100 days before the opening match between France - Romania…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Legal
• Article # 62644
• Published on 17/02/16 at 16:20
©  D.R.
Real Madrid: goalkeeper Keylor Navas ends his deal with Nike to become an ambassador for adidas

Keylor Navas, the Costa Rican goalkeeper of Real Madrid CF (Liga BBVA), has ended his partnership with Nike to become an ambassador of the German sports equipment supplier adidas, on 12/02/2016. adidas is the official kit supplier of Real Madrid and many of their players, including Gareth Bale…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 62645
• Published on 17/02/16 at 15:30
©  D.R.
2024 Olympics: the four candidate cities present the first part of their applications on 17/02/2016

Paris (France), Los Angeles (United States), Rome (Italy) and Budapest (Hungary) have sent USB sticks to the IOC containing the first part of their applications to host the 2024 Olympic and Paralympic Games 2024, on 17/02/2016. "Paris 2024" used this opportunity presented the outline of its bid to…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Marketing - Communication
• Article # 62627
• Published on 17/02/16 at 14:30
MLS: Columbus Crew SC unveil their new shirt on Periscope, Snapchat and YouTube

Columbus Crew SC (MLS) unveiled their new shirt for the 2016 MLS season via Periscope (live video streaming application), Snapchat (photo and video sharing application) and YouTube (online video hosting and sharing platform) announced the franchise on 10/02/2016. Fans were able to watch the…
Domain(s): Clubs, Media
• Category(ies): Digital, Marketing - Communication
• Article # 62621
• Published on 17/02/16 at 13:29
©  D.R.
France: "Television should be the place to see events, not just the news" (C. Linette, L'Équipe 21)

"Television should be the place to see events, not just the news, as the channel was originally designed. L'Équipe 21 suffers heavy losses of around €20m annually. At the current rate, the channel will not be profitable for another 20 years," said Cyril Linette, CEO of L'Équipe, on 16/02/2016. "We…
Domain(s): Media
• Category(ies): Agencies, Legal
• Article # 62618
• Published on 17/02/16 at 12:35