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©  Manchester City
Premier League: Manchester City first club to announce a sleeve sponsor (Nexen Tire) for 2017-18

The South Korean tyre manufacturer Nexen Tire, a partner of Manchester City FC (Premier League) since 07/08/2015, has expanded its agreement and become the shirt sleeve sponsor of the club from 2017-18, the Manchester City announced on 17/03/2017 . Manchester City thus become the first Premier…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 89571
• Published on 20/03/17 at 16:50
©  Tag Heuer
Tag Heuer (watchmaker): Spaniard Andrés Iniesta (FC Barcelona) a new brand ambassador

The Spanish international midfielder of FC Barcelona (LaLiga Santander), Andrés Iniesta, has become an ambassador of the Swiss watchmaker Tag Heuer, on 16/03/2017. The announcement comes ten days after another ambassador contract for Tag Heuer with an athlete: the rugby player Dan Carter (New…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 89558
• Published on 20/03/17 at 15:44
©  beIN Sports
beIN Sports France: €600m to be injected by beIN entities, beIN Europe Ltd, a direct shareholder

beIN Media Group, the parent company of beIN Sports France, may have injected €600m into the French sports pay-TV on 28/12/2016, via two simultaneous capital increases, one of €500m and the other €100m, reported the French newspaper Liberation on 16/03/2017. "The recapitalisation of the beIN…
Domain(s): Media
• Category(ies): Agencies, Finance, Legal
• Article # 89503
• Published on 20/03/17 at 14:44
©  Sportem 2017
Sportem 2017 (27 and 28/03/2017): Promotional codes available to News Tank Football subscribers

News Tank Football, a partner of the Sportem event hosted at the Parc des Princes in Paris (FRA) on 27 and 28/03/2017, is pleased to provide our subscribers the following promotional codes for tickets to the European summit for sports marketing and merchandising, including the trade fair of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 89381
• Published on 20/03/17 at 11:49
©  Wiesbaden
Germany: Wehen Wiesbaden (3.Liga) create an augmented reality application for its magazine

SV Wehen Wiesbaden (3.Liga) have launched an application to allow the club's magazine, distributed in its stadium, to be viewed in augmented reality, the German club announced on 19/02/2017. This device was developed by vivaLS, a subsidiary specialising in augmented reality, of the German agency…
Domain(s): Clubs
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 89476
• Published on 20/03/17 at 10:50
©  D.R.
FFF: Noël Le Graët, president since 18/06/2011, re-elected for the 2017-2020 period (57.4% votes)

Noël Le Graët, president of the FFF since 18/06/2011, has been re-elected for the period from 2017 to 2020, during the Federal Assembly of French Football in Paris (FRA, on Saturday, 18/03/2017. The list of Noël Le Graët received 57.4% of the votes (19,038 votes), against 41.9% for the list of…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 89504
• Published on 20/03/17 at 09:55
©  6play
Europa League: 2.022 million viewers for AS Roma - O. Lyonnais in France on W9 (share: 9.3%)

AS Roma (Serie A TIM) - Olympique Lyonnais (Ligue 1), 2-1, in the Round of 16 of the 2016-17 Europa League (OL advanced 5-4 on aggregate) drew 2,022,000 viewers on average in France on the free-TV channel W9, on Thursday, 16/03/2017 (kick-off at 21:05 CET).This score represented a 9.3% audience…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Authorities, …
• Article # 89475
• Published on 17/03/17 at 17:09
©  World Economic Forum
IOC: Chinese Alibaba (e-commerce) is "TOP" worldwide Olympic partner for 2017-2028

Alibaba, the Chinese group specialising in e-commerce, has become a Worldwide Olympic Partner of the IOC, on 19/01/2017. This partnership, the top level in the sponsorship hierarchy of the International Olympic Committee, covers eleven years (2017-2028) and is valued at more than $600m (€562m at…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 85270
• Published on 17/03/17 at 17:06
©  MU
FIFA TMS: England the country which spent the most on international transfers in 2016 (€1.3bn)

England was the highest spending country in terms of international transfers (a player moving from one national association to another), with $1.373bn (€1.304bn on 31/12/2016) spent in 2016, according to the FIFA TMS in publishing its 2017 Global Transfer Market report, on 27/01/2017. England…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Transfer Market
• Article # 86361
• Published on 17/03/17 at 17:04
©  Atlético de Madrid
LaLiga Santander: Atlético acquire land for Wanda Metropolitano, its stadium near Madrid (press)

Club Atlético de Madrid (Laliga Santander) have formally acquired the land for its future stadium, the Wanda Metropolitano (67,000 capacity), from the City of Madrid for €30m, according to multiple press reports on 13/03/2017. "Payment will be made in three annual installments, for a total amount…
Domain(s): Clubs
• Category(ies): Stadiums
• Article # 89242
• Published on 17/03/17 at 17:02