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©  FC Bayern
FC Bayern Munich: inauguration of the new training centre, and new naming rights for Allianz

FC Bayern Munich (Bundesliga) inaugurated the "FC Bayern Campus", its new training centre located north of Munich (Germany), on 21/08/2017. This centre, which represents an investment of "a €70m project in terms of construction cost alone, was built in 22 months and commenced operations on…
Domain(s): Clubs
• Category(ies): Stadiums, Sponsors - Partners, Essentials Clubs
• Article # 100106
• Published on 25/08/17 at 13:44
©  MHSC
Ligue 1 Conforama: Montpellier HSC launches its "Family Tribune" for the 2017-18 season

"On the occasion of the start of the school year, Montpellier Hérault SC (Ligue 1 Conforama) is setting up a dedicated forum for families in the Stade de la Mosson (22,000 capacity) for the entire 2017-18 season," announced the club on 21/08/2017. "The Family Tribune, close to the field, will…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Social Responsibility, …
• Article # 100104
• Published on 25/08/17 at 12:30
©  LFP
LFP: record attendance of 736,375 spectators after 3 matchdays of 2017-18 Ligue 1 Conforama

"Ligue 1 Conforama is a hit in the stadiums with a record attendance of 736,375 spectators in three matchdays, an increase of almost 25% compared to last season," said the French Professional Football League on 22/08/2017. The cumulative attendance of the first three matchdays of Ligue 1 in…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 99902
• Published on 25/08/17 at 11:00
©  tottenhamhotspur.com
Premier League: Leagoo (smartphones) official partner of Tottenham Hotspur FC until 2021-22

Leagoo, a Chinese manufacturer of mobile phones and accessories, has become an official mobile partner of Tottenham Hostpur FC (Premier League) for five seasons (2017-2022), the club said on 17/08/2017. Leagoo will enjoy the status of official partner, the second level in the sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 99783
• Published on 24/08/17 at 16:56
©  LaPresse
Serie A TIM: Segafredo Zanetti (coffee) becomes partner and official coffee of Juventus (2017-2020)

Segafredo Zanetti, an Italian coffee producer, has become an official partner of Juventus (Serie A TIM) for three seasons (2017-2020) on 22/08/2017. The partnership, in the third level in the sponsorship hierarchy of the club, makes of Segafredo the official coffee of Juventus. Segafredo Caf…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 99996
• Published on 24/08/17 at 16:55
©  DAZN
Perform: Peter Parmenter appointed director of commercial partnerships of DAZN (OTT)

Peter Parmenter has been appointed the managing director of commercial partnerships for DAZN, the OTT platform for sports at Perform Group, a British group specialised in the production and distribution of sports content on digital platforms, on 23/08/2017. "In this newly created role, Parmenter…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 100098
• Published on 24/08/17 at 16:50
©  D.R.
Austria: Puls 4 (ProSiebenSat.1) acquires TV rights to the Europa League for 2018-2021

The private, free-TV channel Puls 4 is extending its broadcasting rights, in Austria, to the UEFA Europa League for the 2018-2021 period, according to the subsidiary of the German pay-TV group ProSiebenSat.1 on 22/08/2017. Puls 4 and the internet and mobile portal Sportnet.at had secured the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 100055
• Published on 24/08/17 at 15:20
©  Girona FC
LaLiga Santander: City Football Group acquires 44.3% of Girona FC

Girona FC (promoted to LaLiga Santander for 2017-18) announced "the signing of an agreement to bring the club into the hands of new owners, namely City Football Group and Girona Football Group, which each acquired 44.3% of its shares," on 23/08/2017. "The operation will allow the club to benefit…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Authorities, Finance, …
• Article # 100067
• Published on 24/08/17 at 14:44
Bundesliga: Borussia Dortmund creates a Snapchat account and launches filter for Signal Iduna Park

"As of this season, Borussia Dortmund (Bundesliga) will be present on the Snapchat instant messaging service," the club said on 17/08/2017. "Users of the popular mobile application with a yellow ghost symbol will now be able to view exclusive and up-to-date images of the team's daily newspaper and…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Stadiums
• Article # 100058
• Published on 24/08/17 at 14:00
©  borussia.de
Bundesliga: Borussia Mönchengladbach presents the first edition of its online podcast

"Borussia Mönchengladbach (Bundesliga) is expanding its range of digital media and is one of the first professional clubs to launch its own podcast," the club said on 19/08/2017. Scheduled every two weeks, "Fohlenpodcast" will receive Rainer Bonhof, vice-president of Borussia Mönchengladbach, for…
Domain(s): Clubs
• Category(ies): Agencies, Marketing - Communication
• Article # 100054
• Published on 24/08/17 at 13:29