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©  LinkedIn
LaLiga Santander: Germán Mugueta leaves Nike and becomes commercial director of Athletic Club Bilbao

Germán Mugueta has left the American sports equipment company Nike, and has joined Athletic Club Bilbao (LaLiga Santander) as the new commercial director, announced the club on 02/06/2017. "Prior to him signing for the club, Germán Mugueta was responsible for sponsorship contracts at Nike and…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners
• Article # 97208
• Published on 04/07/17 at 18:20
©  UAFA
2017 Arab Championship: Twitter and Sela Sport sign partnership to broadcast in MENA

The sports marketing agency Sela Sport and Twitter have signed a partnership to broadcast the 2017 Arab Championship, organised in Egypt from 21/07 to 05/08/2017, via the social network, said the two entities on 22/06/2017. The partnership will be the first live streaming deal for football on the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital
• Article # 97011
• Published on 04/07/17 at 17:40
©  ACF Fiorentina
Serie A TIM: Della Valle family, owner of Fiorentina, ready to sell due to "fans' dissatisfaction"

The Della Valle family, a dynasty of Italian industry which notably includes the Tod's shoe brand, is ready to sell ACF Fiorentina (Serie A TIM) in the face of the "fans' dissatisfaction", and will make the club available to all those wish to buy it, and "who will be able to manage it as they…
Domain(s): Clubs
• Category(ies): Finance, Legal, Marketing - Communication, …
• Article # 97084
• Published on 04/07/17 at 17:40
©  D.R.
Sky Deutschland: cumulative TV audience of 111.89 million subscribers for the 2016-17 Bundesliga

The nine games of each of the 34 matchdays of the 2016-17 Bundesliga together averaged 3.29 million subscribers on the channels of the pay-TV group Sky Deutschland, according to data from the German audience measurement institutes AGF and GfK. This amounts to a cumulative total of 111.89 million…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Authorities, …
• Article # 97205
• Published on 04/07/17 at 15:50
©  Inter
Serie A TIM: Inter Milan sets up an online accreditation system for the media

FC Internazionale Milano (Serie A TIM) has launched a new online accreditation system for the media and people working at the Stadio Giuseppe Meazza (the "San Siro", 78,328 capacity) on matchdays, the club announced on 22/06/2017. "Our aim was to optimise the accreditation procedure, offering a…
Domain(s): Clubs
• Category(ies): Agencies, Digital, Stadiums
• Article # 97219
• Published on 04/07/17 at 14:25
©  Lavazza
Tennis: Lavazza (coffee) extends as official supplier of Wimbledon until 2019

Lavazza, an Italian coffee brand, has extended as official supplier and "official coffee" of Wimbledon for three years (2017-2019), on 20/06/2017. Lavazza has been the official supplier of the British Grand Slam tournament since 2011. "During the 2017 edition of Wimbledon (from Monday 03 to…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners
• Article # 97199
• Published on 04/07/17 at 12:39
©  D.R.
Première Ligue Convention: "Invest in the engagement or you're not driving your product" (J. Tebas)

"We put together our 360 degree plan, particularly in terms of international activities. 360 degrees is a circle, which represents the game itself, the ball. This plan is split into two sections. The first 180 degrees is dedicated to the live games themselves: the broadcasting, the stadiums, the…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Agencies, Clubs, Finance, …
• Article # 96815
• Published on 04/07/17 at 11:51
©  D.R.
USA: NBC Sports launches an OTT offer for 130 Premier League games in exclusivity

NBC Sports has launched "Premier League Pass", an OTT offer giving access to 130 Premier League games in exclusivity, announced the sports subsidiary of the American audiovisual group NBC Universal on 27/06/2017. This offer, part of the NBC Sports Gold streaming offers (see below), is available…
Domain(s): Media
• Category(ies): Agencies, Digital
• Article # 97143
• Published on 04/07/17 at 11:15
©  D.R.
eSports: Tencent (internet services) launches five-year development plan in China

Tencent, a Chinese internet and mobile services company, will launch a five-year plan to develop eSports in China by introducing new leagues, tournaments, setting up new organisations, and by constructing a theme park, announced its subsidiary Tencent eSports on 16/06/2017. The project budget is…
Domain(s): Media
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 97067
• Published on 04/07/17 at 10:35
©  FIFA
2017 Confederations Cup: "We had some great games and a great atmosphere" (G. Infantino, FIFA)

"This Confederations Cup has been a great success from many points of view. We had been hearing before this tournament about a lot of 'problems' we would experience here. In fact we had some great games and a great atmosphere," said Gianni Infantino, FIFA president in Saint Petersburg (RUS) on…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 97129
• Published on 04/07/17 at 09:34