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©  D.R.
Bundesliga: Bayer 04 Leverkusen to install 12 seats in front of each luxury box at the BayArena

Bayer 04 Leverkusen (Bundesliga) will be renovating the southern stand of the BayArena (30,200 capacity) during the 2017 off-season. The luxury boxes, fully glassed until the end of the 2016-17 season, will have 12 seats installed in front of each of them.The BayArena currently has 26 boxes which…
Domain(s): Clubs
• Category(ies): Ticketing, Merchandising - Licensing, Stadiums
• Article # 96701
• Published on 28/06/17 at 18:29
©  FK Crvena Zvezda
Serbia: Italian sports brand Macron becomes the kit supplier to Red Star Belgrade until 2021-22

The Italian sports equipment brand Macron has become the kit supplier to Red Star Belgrade (Jelen Super Liga, Serbia) for five seasons (2017-2022), announced the club on 26/06/2017. This partnership, in the second level of the club's sponsorship hierarchy, will see Macron succeed the German sports…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 96835
• Published on 28/06/17 at 18:15
©  AFC Ajax
Eredivisie: KB88 becomes exclusive sports betting partner of AFC Ajax in Asia

KB88 (Kasinobet88), the sports betting and online casino operator, has become the exclusive sports betting partner of AFC Ajax (Eredivisie) in Asia from the 2017-18 season, announced the club on 19/06/2017. This partnership, in the second level of the club's sponsorship hierarchy, will extend…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 96829
• Published on 28/06/17 at 16:20
©  D.R.
2018-2021 Champions League: 34 matches and multiplex for Sky, and 104 for Perform, in Germany

The German pay-TV group Sky Deutschland will broadcast 34 Champions League matches per season and the multiplex broadcast for the 2018-2021 cycle in Germany, according to German media on 19/06/2017. Sky Deutschland has acquired the broadcast rights valid across all broadcasting platforms to the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 96773
• Published on 28/06/17 at 15:10
©  D.R.
Première Ligue Convention: "Important for a welcome atmosphere to foreign investors" (D. Quillot)

"It is very important for us to create a welcome atmosphere to foreign investors, and open the channels of communications, especially with us at the league. We have to see foreign investment as an opportunity," stated DIdier Quillot, CEO of the LFP, at the first day of the Première Ligue…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Transfer Market, Finance, …
• Article # 96768
• Published on 28/06/17 at 14:40
©  Tim et Discovery
Olympic Games: Telecom Italia (TIM) becomes official mobile broadcaster for the 2018-2020 period

The Italian telecommunications operator Telecom Italia (TIM) has become, with the American audiovisual group Discovery Communications, the official mobile broadcaster of the Olympic Games for the 2018-2020 period, announced the two groups on 26/06/2017. Discovery Communications had announced the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 96771
• Published on 28/06/17 at 14:10
©  FC Schalke 04
FC Schalke 04: Umbro succeeds adidas and Veltins extends naming rights deal until 2026-27

Umbro, an American brand of British origin, has become the kit supplier of FC Schalke 04 (Bundesliga) from the 2018-19 season, announced the German club at the annual general meeting of its members, on 25/06/2017. Umbro will succeed adidas, the Schalke kit supplier from 1963-64, whose contract…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 96774
• Published on 28/06/17 at 13:15
©  PSYONIX
eSports: NBC Sports launches a competition based on the Rocket League video game in summer 2017

NBC Sports Group has launched a new eSport tournament based on the Rocket League video game (a soccer match with cars instead of players) in the summer of 2017, said the sports subsidiary of the two American media conglomerates on 21/06/2017. The competition will be broadcast via the eSport gaming…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 96770
• Published on 28/06/17 at 11:00
©  FC Internazionale Milan
Inter Milan: summer tour in China and Singapore as part of the International Champions Cup (ICC)

"The summer tour is always the highlight of the Nerazzurri’s pre-season preparations and, after the success of two years ago, Inter will once again head to Asia for matches in China and Singapore. The Nerazzurri will be involved in the International Champions Cup for the sixth time in total, while…
Domain(s): Clubs
• Category(ies): Finance, Marketing - Communication, Merchandising - Licensing, …
• Article # 96769
• Published on 28/06/17 at 10:10
©  D.R.
Première Ligue Convention: "Marseille back among the best would be great for Ligue 1" (F. McCourt)

"To grow the media product in France, and this is me being honest about sports in general, the big clubs have to do well. This is the nature of many sports leagues. The biggest clubs drive the interest. I want this league (Ligue 1) to compete with the best, and I want to OM to be among the best…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, Transfer Market, …
• Article # 96756
• Published on 28/06/17 at 09:00