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©  LaLiga
Spain: LaLiga and Mahou (beer brand) launched a competition to win a free 2017-18 season ticket

The Spanish beer brand Mahou Cinco Estrellas, an official partner to the LaLiga (2nd level), and the Spanish professional football league had launched a competition to win a free season ticket to a LaLiga Santander or LaLiga 1|2|3 club for the 2017-18 season, on 13/06/2017. The participants had to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 96549
• Published on 26/06/17 at 11:00
©  DFL / Copyright: Alex Otto
DFL: Bernd Schusky (GER) appointed Head of Brand Communications as of July 2017

Bernd Schusky (GER), 38 years old, has been appointed as the head of brand communications for the DFL, announced the German League on 22/06/2017. This appointment is effective from July 2017. Bernd Schusky will be directly under the authority of Christian Pfennig, the director of corporate and…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 96546
• Published on 26/06/17 at 10:04
©  Puma
Puma: new football boot model "Puma One" for young all-round footballers

The German sports equipment manufacturer Puma will launch its new football boot model, the "Puma One", which targets young all-round footballers, on 17/06/2017. "Today’s players are not good at one thing. They are good at a lot of things. With that in mind we set out to design something that would…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 96450
• Published on 23/06/17 at 17:30
©  ASR
Serie A TIM: Rome City Council classifies AS Roma stadium project as "work of public interest"

The Rome City Council has approved (28 votes for, 9 against, 1 abstention) the construction of the "Stadio della Roma" (52,250 capacity), the future stadium of AS Roma (Serie A TIM), on 14/06/2017. The council classified the construction of the new stadium, in the district of Tor di Valle…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Legal, …
• Article # 96380
• Published on 23/06/17 at 17:17
©  D.R.
Africa: SuperSport International acquires broadcast rights to UEFA competitions from 2018-2022

SuperSport International Ltd acquired the broadcast rights to the UEFA Euro 2020, Euro 2020 qualifying matches, UEFA-zone qualifying matches to the 2022 World Cup, and the UEFA Nations League on all platforms (television, internet, and mobile), reported the South African pay-TV group on…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 96420
• Published on 23/06/17 at 17:15
©  FuboTV
United States: FuboTV (OTT service) raises $55m, Sky and 21st Century Fox among investors

The OTT streaming service FuboTV has raised $55m (€49.1m) from the US media conglomerate 21st Century Fox, British pay-TV group Sky, and the US media group Scripps Networks Interactive on 19/06/2017. 21st Century Fox and Sky were already part of FuboTV's second fundraiser ($15M) on 09/03/2016…
Domain(s): Media
• Category(ies): Agencies, Finance
• Article # 96449
• Published on 23/06/17 at 17:00
©  Minnesota Timberwolves
NBA: Fitbit (activity trackers) becomes jersey sponsor of Minnesota Timberwolves from 2017-2020

Fitbit, a US company specialising in portable activity trackers, has become the jersey sponsor of the Minnesota Timberwolves from the 2017-18 season, announced the NBA franchise on 20/06/2017. Fitbit also enjoys the status of official "portable technology" and "sleep tracer" partner. The contract…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 96451
• Published on 23/06/17 at 16:00
©  Ville de Paris
Paris 2024: city celebrates Olympic Day with a host of sporting events on 23 and 24/06/2017

The Olympic Day, celebrated on the 23rd of June every year, the anniversary of the creation of the IOC (on 23/06/1894 in the great amphitheater of La Sorbonne in Paris, France), has become, for the 2017 edition in Paris, "a two-day celebration," said the City of Paris on 20/06/2017. Organised on…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Stadiums, Sponsors - Partners, …
• Article # 96454
• Published on 23/06/17 at 15:30
©  Jupiler
Belgium: non-alcoholic beer to be available in stadiums and a new logo for the Jupiler Pro League

From the start of 2017-18 season, all Jupiler Pro League club stadiums will offer non-alcoholic Jupiler beer, announced the Pro League on 12/06/2017. The Belgian beer company has been the title sponsor to the Belgian first division since 1993. To mark the launch of "Jupiler 0,0%", the Jupiler Pro…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 96452
• Published on 23/06/17 at 15:10
©  Città di Pescara
Italy: the mayor of Pescara (Abruzzo) presents a new stadium project to be built by 2027

A project to build a new football stadium for Pescara Calcio (Serie B ConTe.it), who were relegated to the Italian second division for the 2017-2018 season, has been launched, announced Marco Alessandrini, the mayor of Pescara, on 12/06/2017. This stadium has to be built in the south of the city…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Stadiums
• Article # 96361
• Published on 23/06/17 at 14:40