Archives 2017 (page 131/250)

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F1: Force India owner plans to change name to attract more international partners

"There is a growing feeling that maybe since we are a much-improved team in terms of performance and attracting more international sponsors, and sadly less Indian sponsors, there is a debate as to why the name should not be changed to give it a more international flavour," said Vijay Mallya, the…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners
• Article # 96178
• Published on 20/06/17 at 16:45

Spanish national team: evolution of the TV audiences since 24/03/2016

The best audience for a Spanish national team match since News Tank began carrying out its survey (24/03/2016) was by the free private TV channel Telecinco at Euro 2016, Croatia - Spain (2- 1, Group D), which drew 10.726 million viewers on average on 21/06/2016 (kick-off at 21:00 CET). This…

Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 96015
• Published on 20/06/17 at 14:45

2017 Confederations Cup: 853,000 viewers in total in France on TMC for the first 2 matches

The opening match of the 2017 Confederations Cup, Russia-New Zealand (2-0, Group A), drew 270,000 viewers on average in France on TMC, the free DTT channel, on Saturday, 17/06/2017 (Kick-off at 17:00 CET). This represented an audience share of 3% for the TF1 channel, which recorded a peak audience…

Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 96181
• Published on 20/06/17 at 13:30

Serie A: Ganten Water becomes a top sponsor and official water partner of Juventus for 2017-2020

Ganten Water, a Chinese mineral water brand, has become a top sponsor of Juventus (Serie A TIM) for three seasons (2017-2020) on 13/06/2017. The partnership (in the second level of the club's sponsorship hierarchy) will make Ganten Water the official water partner of Juventus from 01/07/2017. The…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 96017
• Published on 20/06/17 at 11:50

SIS 2017: "Media right holders must retain control, not just sign the check" (Frank Leenders, FIBA)

"Media right holders must retain control, not just sign the check. Plans must be foreseen, investments should be made on social networks, and the opinions of online thought leaders should be considered. It is necessary to propose new shorter formats, which will meet the expectations of the public…

Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 96127
• Published on 20/06/17 at 11:15

Golbang: the Millennials, a priority target for a new hybrid sport and entertainment game

Bruno Schwobthaler, a former high director of Warner Bros. Consumer Products (licensing management of the American film studio), presented "Golbang", a new hybrid discipline sport and entertainment initiative, of which he is the founder-creator, on 17/05/2017. Bruno Schwobthaler is the CEO of…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Merchandising - Licensing, …
• Article # 94094
• Published on 20/06/17 at 09:40

Ligue 1: Winamax (sports betting) extends partnership with FC Nantes until 2018-19

Winamax, a sports betting and online poker operator, has extended its partnership with FC Nantes (Ligue 1 Conforama) for two seasons (2017-2019), on 14/06/2017. Winamax and FC Nantes have been partners since the 2015-16 season. Winamax will be displayed, as from the beginning of the partnership…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 95906
• Published on 19/06/17 at 17:59

2019 FIFA Women's World Cup: nine host cities in France, excludes Auxerre and Nancy

Grenoble, Le Havre, Lyon, Montpellier, Nice, Paris (Parc des Princes), Reims, Rennes, and Valenciennes have been selected by the FFF executive committee, after consultation with FIFA, to be the nine host cities of the 2019 Women's World Cup, announced the French Football Federation on 14/06/2017…

Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums
• Article # 95815
• Published on 19/06/17 at 17:58

F1: Redbull organises a caravan race between its drivers to promote the Austrian GP

The Red Bull Racing Formula One team organised a caravan race between its two Formula 1 drivers, Daniel Ricciardo (AUS) and Max Verstappen (NED), on the Red Bull Ring in Spielberg, where the Formula 1 Austrian Grand Prix will take place, on 30/05/2017. Austrian energy drink company Red Bull has…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners
• Article # 95901
• Published on 19/06/17 at 17:57

Premier League: FxPro (financial services) becomes main shirt sponsor of Watford FC until 2019-20

The British financial service provider FxPro has become the main shirt sponsor of Watford FC (Premier League), on 14/06/2017. This partnership, in the first level of the London club's sponsorship hierarchy, will run until the end of the 2019-20 season, a duration of three seasons. FxPro logo will…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 96020
• Published on 19/06/17 at 17:15