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©  FIR
Rugby: Macron (sports equipment) succeeds adidas as kit supplier to the Italian Federation (2017-25)

The Italian sports equipment brand Macron has become the kit supplier to the Federazione Italiana Rugby until 2024-25, for eight seasons, on 03/06/2017. The contract will cover all the Italian national teams, men's and women's, rugby union, the 7s, and beach rugby.Macron will provide both sporting…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 97477
• Published on 10/07/17 at 12:00
©  Evertonfc.com
Everton FC: credit line of £60m over 3 years with London subsidiary of Chinese bank ICBC

"Everton FC (Premier League) has signed a landmark finance deal with a Chinese bank. Industrial and Commercial Bank of China (ICBC, via its London subsidiary) has agreed to give the club a £60m (about €67.8m on 07/07/2017) three-year credit facility," reported the the regional daily Liverpool Echo…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Authorities, Finance, …
• Article # 97583
• Published on 10/07/17 at 10:25
©  Sky
Germany: Sky Deutschland launches free sports website "skysport.de" on occasion of Wimbledon 2017

Sky Deutschland has launched the sports website skysport.de, "free and mostly funded by advertising," the pay-TV group announced on 03/07/2017. This launch took place on the occasion of the beginning of the Wimbledon 2017 Grand Slam tennis tournament (from 03 to 16/07/2017), broadcast on the pay…
Domain(s): Media
• Category(ies): Agencies, Digital, Finance, …
• Article # 97574
• Published on 10/07/17 at 09:29
©  Drone Racing League
Drone Racing: the league raises $20m, Sky plc and Liberty Media Corporation among investors

The Drone Racing League (DRL), a professional league for drone racing, has raised $20m (€17.88m) during its second round of fundraising on 12/06/2017. The British TV group Sky plc, Formula 1 owner Liberty Media Corporation, the German insurance company Allianz (title sponsor of the DRL since…
Domain(s): Public Authorities & Regulations
• Category(ies): Rights Acquisitions
• Article # 97214
• Published on 07/07/17 at 18:19
©  LaPresse
Serie A TIM: Betfair (betting) becomes official partner of Juventus in Europe, Oceania, and Americas

Betfair, a British betting and online gambling operator, has become the "official gaming and betting digital partner" of Juventus (Serie A TIM), from the 2017-18 season, on 05/07/2017. The duration of the partnership has not been communicated. Betfair will benefit from the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 97439
• Published on 07/07/17 at 18:18
©  ogcnice.com
Ligue 1 Conforama: Mutuelles du Soleil extends main shirt sponsorship deal of OGC Nice for 2017-18

Mutuelles du Soleil, a French insurance company for individuals and professionals, has extended its partnership as the main shirt sponsor to OGC Nice (Ligue 1 Conforama) for the 2017-18 season, on 30/06/2017. Mutuelles du Soleil will benefit from the status as a main partner, in the first level of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 97367
• Published on 07/07/17 at 18:17
©  DFB
2017 Confederations Cup final: record audience in Germany, the only Top 5 European country involved

The final of the 2017 Confederations Cup, Chile - Germany (0-1, on Sunday, 02/07/2017, kick-off at 20:00 CET), drew a total of 19.54 million viewers on average in four of the Top 5 European countries (Germany, France, Spain, and England), for which the audience figures were…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 97480
• Published on 07/07/17 at 16:40
©  D.R.
2016-17 Serie A TIM: a cumulative audience of 306 million Sky and Premium subscribers in Italy

At least 306.5 million TV viewers in Italy watched the 2016-17 Serie A TIM (167.32 million subscribers on Sky Italia, 104.84 million subscribers on Mediaset Premium, and an additional 34.41 million subscribers on the multiplexes of the two groups), according to the statistics of the audience…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Authorities, …
• Article # 97226
• Published on 07/07/17 at 15:20
©  FFF
FFF: Carambar & Co (food) becomes partner of the federation until 2020-21 (four seasons)

Carambar & Co, a French confectionery and chocolate producer, has become a partner of the FFF for four seasons (2017-2021) on 05/07/2017. This is in the second level of the sponsorship hierarchy of the French Football Federation. The partnership will be activated via the Poulain brand (chocolate)…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 97481
• Published on 07/07/17 at 13:45
©  D.R.
Facebook: 244.69 million fans in total for the 20 Premier League clubs (July 2017)

The 20 clubs in the 2017-18 Premier League season have a cumulative 244.69 million fans on the social network Facebook, according to data compiled by News Tank Football on 01/07/2017. This total makes the Premier League the most popular European league on Facebook, with 12.23 million fans on…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 97371
• Published on 07/07/17 at 13:10