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©  D.R.
BT Consumer: £4.934bn in turnover in 2017 (+7.3%), 20.5% of the BT Group total (£24.062bn)

BT Consumer, the division of the British telecommunications group BT, which includes BT Sport, posted £4.934bn (€5.81bn) in turnover for the 2017 fiscal year (01/04/2016 to 31/03/2017), the group announced on 11/05/2017. This amount is up by 7.3% compared to 2016 (£4.598bn, €5.84bn at the time)…
Domain(s): Media
• Category(ies): Agencies, Digital, Finance, …
• Article # 93650
• Published on 18/05/17 at 12:50
©  Getty Images AUDI AG
2017 Audi Cup: Infront Sports & Media becomes marketing partner of the competition

Infront Sports & Media has become the official marketing partner of the Audi Cup, a pre-season tournament organised at the Allianz Arena in Munich (75,000 seats, GER) on 01 and 02/08/2017, announced the media rights and marketing agency on 12/05/2017.As a part of this partnership, Infront Sports …
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 93751
• Published on 18/05/17 at 12:15
Eredivisie: IMG extends its international media rights for four more seasons, 2018-2022

IMG has extended its international media rights to the Eredivisie for the next four seasons, starting from 2018-19, announced the media rights and marketing agency on 11/05/2017. The new agreement also includes the right to broadcast on digital platforms outside the Netherlands. The agreement…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 93752
• Published on 18/05/17 at 11:40
©  CIO
IOC: Omega (watchmaker) extends as Olympic TOP Partner until 2032

The Swiss watchmaker Omega has extended as a global Olympic TOP Partner with the IOC, announced the two partners on 15/05/2017. This extension of the partnership, in the first level in the sponsorship hierarchy of the IOC, runs until 2032, an extension of 12 years, whereas the initial contract was…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 93754
• Published on 18/05/17 at 11:15
©  Barilla
Tennis: Swiss Roger Federer becomes ambassador of the Italian group Barilla for the "long-term"

The Swiss tennis player Roger Federer has become a brand ambassador of the Italian food group Barilla, on 05/05/2017. Federer's contract is a "long-term agreement," said the Italian group."Barilla pasta and sauces provide the energy that I need to succeed on the tennis court and enjoy my family’s…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 93627
• Published on 18/05/17 at 10:10
©  Havas Sports & Entertainment
Havas Sports & Entertainment: A. Pénicaud, C. Bal, and A. Courbon promoted within the agency

Havas Sports & Entertainment, the sports marketing and entertainment agency of French communication group Havas, announced three promotions within its organisation on 15/05/2017.Augustin Pénicaud (37 years old), has been promoted to associate director, in charge of coordinating the strategy of the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 93750
• Published on 17/05/17 at 18:15
©  Sport and Sustainability International
Sport and Sustainability International (SandSi): inaugural congress at INSEP in Paris on 23/05/2017

The inaugural congress of Sport and Sustainability International (SandSi) will be held at INSEP in Paris (FRA) on Tuesday, 23/05/2017, from 08:15 to 18:00. Registrations, which is free but mandatory, can be sent to the email address info@sandsi.org. The conference will be held in both French and…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, Marketing - Communication, Social Responsibility, …
• Article # 93636
• Published on 17/05/17 at 17:50
©  FC Bruges
Jupiler Pro League: Macron succeeds Nike as equipment supplier to Club Brugge KV (2017-2020)

The Italian sports equipment manufacturer Macron will succeed Nike as the official equipment supplier to Club Brugge KV (Jupiler Pro League) from 2017-18 onwards, announced the club on 07/05/2017. The agreement covers a period of three seasons, until the end of the 2019-20 season. Nike had been…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 93171
• Published on 17/05/17 at 17:50
©  FC Nantes
Ligue 1: shirt sponsor Synergie (human resources) extends with FC Nantes (2018-2021)

The human resources management company Synergie has extended, for three seasons, its main shirt sponsorship partnership with FC Nantes (Ligue 1), on 14/05/2017. The new contract, which begins with the 2018-19 season, extends until 2020-21. Synergie has been a partner of FC Nantes since 1972, and…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 93628
• Published on 17/05/17 at 17:48
©  Sky
Bundesliga: nine games of Matchday 33 draw a total of 1.36 million Sky Deutschland subscribers

The nine games of Matchday 33 of the 2016-17 Bundesliga season, played on Saturday 13/05/2017, drew a total of 1.36 million subscribers on average on the German Sky Bundesliga pay-TV channels, according to data from the German institutes of audience measurement AGF and GfK. This is the lowest…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 93740
• Published on 17/05/17 at 17:40