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©  Barilla
Tennis: Swiss Roger Federer becomes ambassador of the Italian group Barilla for the "long-term"

The Swiss tennis player Roger Federer has become a brand ambassador of the Italian food group Barilla, on 05/05/2017. Federer's contract is a "long-term agreement," said the Italian group."Barilla pasta and sauces provide the energy that I need to succeed on the tennis court and enjoy my family’s…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 93627
• Published on 18/05/17 at 10:10
©  Havas Sports & Entertainment
Havas Sports & Entertainment: A. Pénicaud, C. Bal, and A. Courbon promoted within the agency

Havas Sports & Entertainment, the sports marketing and entertainment agency of French communication group Havas, announced three promotions within its organisation on 15/05/2017.Augustin Pénicaud (37 years old), has been promoted to associate director, in charge of coordinating the strategy of the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 93750
• Published on 17/05/17 at 18:15
©  Sport and Sustainability International
Sport and Sustainability International (SandSi): inaugural congress at INSEP in Paris on 23/05/2017

The inaugural congress of Sport and Sustainability International (SandSi) will be held at INSEP in Paris (FRA) on Tuesday, 23/05/2017, from 08:15 to 18:00. Registrations, which is free but mandatory, can be sent to the email address info@sandsi.org. The conference will be held in both French and…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, Marketing - Communication, Social Responsibility, …
• Article # 93636
• Published on 17/05/17 at 17:50
©  FC Bruges
Jupiler Pro League: Macron succeeds Nike as equipment supplier to Club Brugge KV (2017-2020)

The Italian sports equipment manufacturer Macron will succeed Nike as the official equipment supplier to Club Brugge KV (Jupiler Pro League) from 2017-18 onwards, announced the club on 07/05/2017. The agreement covers a period of three seasons, until the end of the 2019-20 season. Nike had been…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 93171
• Published on 17/05/17 at 17:50
©  FC Nantes
Ligue 1: shirt sponsor Synergie (human resources) extends with FC Nantes (2018-2021)

The human resources management company Synergie has extended, for three seasons, its main shirt sponsorship partnership with FC Nantes (Ligue 1), on 14/05/2017. The new contract, which begins with the 2018-19 season, extends until 2020-21. Synergie has been a partner of FC Nantes since 1972, and…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 93628
• Published on 17/05/17 at 17:48
©  Sky
Bundesliga: nine games of Matchday 33 draw a total of 1.36 million Sky Deutschland subscribers

The nine games of Matchday 33 of the 2016-17 Bundesliga season, played on Saturday 13/05/2017, drew a total of 1.36 million subscribers on average on the German Sky Bundesliga pay-TV channels, according to data from the German institutes of audience measurement AGF and GfK. This is the lowest…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 93740
• Published on 17/05/17 at 17:40
©  Newcastle United
Premier League: Fun88 (sports betting) to be main shirt sponsor of Newcastle United (2017-2020)

The Asian sports betting and gaming company Fun88 has become the main shirt sponsor of Newcastle United FC (Championship), on 15/05/2017. The 3-year partnership, which is at the first level of the club's sponsorship hierarchy, will come into effect from 2017-18 and will extend until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 93725
• Published on 17/05/17 at 17:00
©  RMCF
LaLiga Santander: at least 2.47 million TV viewers in Spain for Matchday 37 of 2016-17

At least 2.47 million viewers watched seven of the 10 games of Matchday 37 of the 2016-17 LaLiga Santander, played on 13 and 14/05/2017.The best TV audience was for Real Madrid CF - Sevilla FC (4-1), which drew 891,000 subscribers on average on the pay-TV channel beIN LaLiga, on Sunday 14/05/2017…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 93536
• Published on 17/05/17 at 15:30
©  Coca-Cola
UEFA: sale of sponsoring rights to 2018-2022 international competitions, for two categories

On 15/05/2017, UEFA launched the sales process for the sponsorship rights to national team competitions organised by the European confederation over the 2018-2022 period for two categories of advertisers. The sectors of activity concerned are: • Soft drinks and snacks; • Sports apparel. These…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 93583
• Published on 17/05/17 at 14:40
©  SFR Sports
Premier League: 1.58 million viewers for Tottenham Hotspur - Manchester United on Sky Sports 1

Tottenham Hotspur - Manchester United (2-1), during Matchday 37 of the 2016-17 Premier League, drew 1.582 million viewers on average in the UK on the pay-TV channel Sky Sports 1 on Sunday, 14/05/2017 (kick-off at 16:30 local time, pre-game from 16:15).This figure represented an audience share of…
Domain(s): Media
• Category(ies): Media Audiences, Digital, Authorities, …
• Article # 93651
• Published on 17/05/17 at 13:30