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©  D.R.
European cups: Altice, BT Sport, and MTG are first groups to acquire the 2018-2021 TV rights

"The amount of the acquisition corresponds to a market, that of the best of football, with the largest audiences and nearly 350 matches, so this is a major asset that justifies this spending," said Michel Combes, CEO of Altice, the Dutch holding company of telecom and pay-TV operators, who…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Finance, …
• Article # 93608
• Published on 19/05/17 at 08:32
©  D.R.
NFL: League acquires 3% of the licensing company Fanatics for $95m (press)

The NFL has acquired a 3% stake in Fanatics, an online sports retailer in America, for $95m (€85.5m as of 17/05/2017), reported American specialised media on 08/05/2017. Fanatics became the distributor of official merchandise of the NFL on 22/10/2016. The contract begins in 2017-18.The NFL Players…
Domain(s): Public Authorities & Regulations
• Category(ies): Rights Acquisitions, Authorities, Legal, …
• Article # 93853
• Published on 18/05/17 at 18:15
©  FC Basel
eSports: FC Basel creates team and recruits a player for the FIFA video game

FC Basel 1893 (Raiffeisen Super League) have launched an eSports team for the FIFA 17 video gam by recruiting a via the game itself, announced the club on 11/05/2017. Luca Boller, who will play under the pseudonym "FC Basel 1893 Lubo" is the first player of the Basel eSports team.The creation of…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 93639
• Published on 18/05/17 at 18:02
©  LUD
Spain: Levante UD, promoted, offers 2017-18 season tickets to its most loyal socios of 2016-17

To celebrate its promotion to LaLiga Santander, Levante UD (LaLiga 1|2|3) are offering season tickets for the 2017-18 season to 12,500 club socios who have attended at least 18 of the 21 home games of the 2016-17 season, announced the club on 01/05/2017. Four matchdays before the end of the…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 93036
• Published on 18/05/17 at 18:01
©  Stoke City
Premier League: Top Eleven (mobile game) official shirt sleeve sponsor of Stoke City from 2017-18

Top Eleven, football management simulation game for mobile platforms, has become the shirt sleeve sponsor of Stoke City FC (Premier League), on 16/05/2017. The contract starts from 2017-18, and will span "several seasons," said the English club. The partnership was brokered by the sports marketing…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 93835
• Published on 18/05/17 at 16:20
©  D.R.
Scandinavia: Swedish Modern Times Group acquires TV rights to the FA Cup and Championship

MTG (Modern Times Group) has acquired the exclusive broadcasting rights to the Emirates FA Cup, the Community Shield, the EFL Cup, and the Sky Bet Championship division, valid in Sweden, Finland, and Norway from this year, and in Denmark from the following year, announced the Swedish audiovisual…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 93756
• Published on 18/05/17 at 13:30
©  D.R.
BT Consumer: £4.934bn in turnover in 2017 (+7.3%), 20.5% of the BT Group total (£24.062bn)

BT Consumer, the division of the British telecommunications group BT, which includes BT Sport, posted £4.934bn (€5.81bn) in turnover for the 2017 fiscal year (01/04/2016 to 31/03/2017), the group announced on 11/05/2017. This amount is up by 7.3% compared to 2016 (£4.598bn, €5.84bn at the time)…
Domain(s): Media
• Category(ies): Agencies, Digital, Finance, …
• Article # 93650
• Published on 18/05/17 at 12:50
©  Getty Images AUDI AG
2017 Audi Cup: Infront Sports & Media becomes marketing partner of the competition

Infront Sports & Media has become the official marketing partner of the Audi Cup, a pre-season tournament organised at the Allianz Arena in Munich (75,000 seats, GER) on 01 and 02/08/2017, announced the media rights and marketing agency on 12/05/2017.As a part of this partnership, Infront Sports …
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 93751
• Published on 18/05/17 at 12:15
Eredivisie: IMG extends its international media rights for four more seasons, 2018-2022

IMG has extended its international media rights to the Eredivisie for the next four seasons, starting from 2018-19, announced the media rights and marketing agency on 11/05/2017. The new agreement also includes the right to broadcast on digital platforms outside the Netherlands. The agreement…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 93752
• Published on 18/05/17 at 11:40
©  CIO
IOC: Omega (watchmaker) extends as Olympic TOP Partner until 2032

The Swiss watchmaker Omega has extended as a global Olympic TOP Partner with the IOC, announced the two partners on 15/05/2017. This extension of the partnership, in the first level in the sponsorship hierarchy of the IOC, runs until 2032, an extension of 12 years, whereas the initial contract was…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 93754
• Published on 18/05/17 at 11:15