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©  World Rugby
Rugby: French bank Société Générale becomes a global partner of the 2019 World Cup

The French bank Société Générale has become one of the global partners (first level) and the official bank of the 2019 Rugby World Cup, on 09/05/2017. Société Générale has been a partner of the Rugby World Cup since the second edition in 1991."Societe Generale is thus associating its name with the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 93538
• Published on 16/05/17 at 10:59
©  FC Barcelona
LaLiga Santander: FC Barcelona first club in the world to exceed 50 million fans on Instagram

FC Barcelona (LaLiga Santander) have become the first football club to break 50 million followers on the social network Instagram, on 08/05/2017. Barça are the club - across all professional sports - with the most followed on Instagram, where the club has had an account since 15/01/2013. "The club…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 93268
• Published on 16/05/17 at 10:30
©  Puma
Puma: French freestyle team "Footstyle" becomes ambassador of the German equipment manufacturer

The French freestyle team "Footstyle" has become an official ambassador of the German sports equipment manufacturer Puma on 06/05/2017. This partnership takes place 10 days after the one that concluded with "Lisa Freestyle", a young French freestyler, who became the ambassador of Puma on…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Sporting Goods & Brands, …
• Article # 93516
• Published on 16/05/17 at 09:50
©  D.R.
Western Europe: pay-TV market still growing, 106 million subscribers expected in 2022

"The Western European pay-TV market is mature, but, unlike North America, it will still gain subscribers between 2016 and 2022. Although this only represents a 6.7% increase, it means nearly 7 million more subs to take the total to 106 million. Western Europe will cross the 100 million pay TV subs…
Domain(s): Media
• Category(ies): Agencies, Digital
• Article # 93183
• Published on 15/05/17 at 18:24
©  Everton FC
Premier League: Chang (beer) will cease to be Everton's shirt sponsor at the end of 2016-17

On 09/05/2017, Everton FC (Premier League) officialised the end of its main shirt sponsorship contract with the Thai beer brand Chang at the end of the 2016-17 season. Chang, a Thai beer brand from Thaibev, has been a major partner and Everton's main shirt sponsor since the 2004-05 season, with an…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 93373
• Published on 15/05/17 at 18:22
©  EFL
UK: EFL launches iFollow, an OTT offering for fans outside the UK and Ireland, from 2017-18

"The EFL has today unveiled iFollow, an innovative digital live streaming and content platform that will enable overseas EFL fans to follow their team’s entire 2017-18 season," said the league on 03/05/2017. The streaming platform will allow fans outside the UK and Ireland to access the 46 games…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Digital, …
• Article # 93448
• Published on 15/05/17 at 17:09
©  Hertha Berlin
Crowdfunding: Hertha BSC supporters invest €1.5m to renovate its infrastructure

Hertha BSC (Bundesliga) have set up a bond issue with its supporters to raise €1.5m from 07/05/2017 onwards. The operation, organised via the Kapilendo.de financing platform, which took place in two phases: • Club members had privileged access to the platform, in which they raised €1m in 9 minutes…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Finance, …
• Article # 93363
• Published on 15/05/17 at 15:55
©  D.R.
Champions League: Modern Times Group extends TV rights 2018-2021 in Scandinavia

MTG (Modern Times Group) has extended its rights to broadcast the Champions League for the 2018-2021 period in Sweden, Norway, and Denmark, said the Swedish audiovisual group on 09/05/2017. MTG has held the TV rights to the Champions League in these three Nordic countries since 1992. "MTG has…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 93172
• Published on 15/05/17 at 14:15
©  LFC
Premier League: Liverpool FC offer $30 version (€27.60) new shirt for the Chinese market

Liverpool FC (Premier League) are selling a $30 version (€27.60 as of 10/05/2017) of its exclusive new shirt for Chinese consumers, compared to the $87 for the classic version (€80) or $64 (€58) for the replica version, reported the British newspaper The Financial Times on 09/05/2017.This action…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing, Sponsors - Partners, …
• Article # 93451
• Published on 15/05/17 at 13:14
©  UEFA
UEFA: sale of licensing rights in six categories for 2018-2021 club competitions

UEFA has launched the sales process for the licensing rights in several product categories for club competitions organised by the body for the 2018-2021 period, starting from 12/05/2017, the European football confederation announced on the same day.Six product categories are open to tenders: …
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 93452
• Published on 15/05/17 at 12:35