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©  IIHF
Hockey: Skoda (automobiles) extends partnership with international federation until 2021

The Czech automobile manufacturer Skoda and the IIHF have extended their partnership for four additional years, announced the international hockey federation on 19/05/2017. This partnership, in the first level of the federation's sponsorship hierarchy, will now extend until 2021. Škoda has been a…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 94603
• Published on 30/05/17 at 16:30
©  West Bromwich Albion
West Bromwich Albion: adidas extends deal until 2017-18, Palm (ecology) becomes new shirt sponsor

Palm, a Chinese company specialising in ecological urban development and the creation of eco-neighbourhoods, has become a main partner and the shirt sponsor of West Bromwich Albion FC (Premier League) on 24/05/2017. This partnership, in the first level of the club's sponsorship hierarchy, will run…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 94583
• Published on 30/05/17 at 15:29
©  Telecinco
Copa del Rey: the 2017 final, Barça - Alavés, draws 5.5 million viewers on Telecinco

FC Barcelona (LaLiga Santander) - Deportivo Alavés (LaLiga Santander), 3-1, the 2016-17 final of the Copa del Rey at the Estadio Vicente Calderón (Madrid, 54,900 capacity) in Spain, and broadcast live in Spain by Telecinco, allowed the free-TV channel to draw 5,523,000 viewers on average during…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Authorities, …
• Article # 94575
• Published on 30/05/17 at 13:15
©  LFP
Ligue 1 Conforama: uhlsport and LFP present "Elysia", the official ball of the 2017-18 season

The German sports equipment manufacturer uhlsport and the LFP presented "Elysia", the official ball of the Ligue 1 Conforama for the 2017-18 season, on 29/05/2017. The ball, whose main colour would be white and secondary colours would be grey and yellow, will be used from Matchday 1 of the 2017-18…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 94549
• Published on 30/05/17 at 12:29
England: 2016-17 Championship Play-Off victory could be worth £170m (€195m) to Huddersfield Town

Huddersfield Town FC, the winner of the 2016-17 Championship Play-Off final over Reading FC (0-0, 4-3 on penalties at Wembley Stadium in London on 29/05/2017), "can expect a revenue increase of at least £170m (€195m) across the next three seasons. This is a combination of extra revenue they will…
Domain(s): Clubs
• Category(ies): Ticketing, Finance
• Article # 94441
• Published on 30/05/17 at 11:40
©  AS Roma
Serie A TIM: attendance for Matchday 38 of 2016-17, AS Roma - Genoa CFC draws 59,716 spectatators

Matchday 38, and the final matchday of the 2016-17 Serie A TIM season, drew an average attendance of 24,070 spectators per game, for an average stadium fill rate of 64%, on 27 and 28/05/2017. The average attendance for the Italian league reached 22,225 fans per game for the 2016-17 season (average…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 94541
• Published on 30/05/17 at 10:34
©  Amazon Prime
United Kingdom: Eurosport channels to become accessible via the Amazon Prime Video platform

Amazon will be offering access to the OTT service Eurosport Player via the VoD platform Prime Video in the UK, said the US e-commerce group on 23/05/2017. To access the Eurosport pay-TV channels of the Discovery Communications group, a subscription to the Amazon Prime Video service is required for…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital
• Article # 94614
• Published on 30/05/17 at 09:30
©  Lacoste
Tennis: Lacoste (clothing brand) to become sports and lifestyle wear suppplier to Novak Djokovic

Novak Djokovic has become the "global ambassador" of the French clothing brand Lacoste on 22/05/2017, the 30th birthday of the Serbian tennis player. As part of the partnership, Lacoste will supply Novak Djokovic's sporting (non-footwear) and lifestyle wear, starting with the 2017 French Grand…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Marketing - Communication, …
• Article # 94317
• Published on 29/05/17 at 18:43
©  AS Roma
Serie A TIM: LaPresse (news agency) becomes a media partner of AS Roma (2017-2021)

The Italian news agency LaPresse has become a media partner of AS Roma (Serie A TIM) for four seasons until 2020-21, announced the Italian club on 22/05/2017. "La Presse will exclusively distribute all photographic content involving the AS Roma first team and academy, both in Italy and around the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 94373
• Published on 29/05/17 at 18:42
©  West Ham United
West Ham United: shirt sponsor Betway does a "Gogglebox" video to review the club's season

West Ham United FC (Premier League) and their main shirt partner, the betting operator Betway, have launched a video activation based on the popular British reality chat show "Gogglebox" to celebrate the London club's first season in the London Stadium, on 18/05/2017."Gogglebox" is a reality show…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners, …
• Article # 94376
• Published on 29/05/17 at 18:42