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©  LaLiga
Copa del Rey: FC Barcelona - Atlético draws 2 million viewers in 45 countries on Facebook Live

FC Barcelona (LaLiga Santander) - Club Atlético de Madrid (Laliga Santander), 1-1, the second leg semi-final match of the 2016-17 Copa del Rey (Barcelona advanced 3-2 on aggregate) drew 2 million viewers in 45 countries via the streaming application of Facebook Live, on Tuesday, 07/02/2017 at…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Digital, …
• Article # 86920
• Published on 13/02/17 at 12:44
©  Sporting Clube de Portugal
Portugal: Italian brand Macron extends as kit supplier of Sporting Clube de Portugal until 2020-21

The Italian sport equipment brand Macron has extended, for four seasons (2017-2021), as the kit supplier of Sporting Clube de Portugal (Liga NOS), on 07/02/2017. Macron succeeded the German brand Puma as the supplier to the Lisbon club in the 2014 offseason. The amount is estimated at between €2m…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 86862
• Published on 13/02/17 at 11:29
©  UEFA
UEFA: 13 candidates for eight seats in the Executive Committee, elections on 05/04/2017

"A total of 13 candidates from UEFA member associations are standing for the eight vacant positions available on the UEFA Executive Committee for a four-year term from 2017 to 2021," announced the European confederation on 09/02/2017.Three of the 13 persons are incumbents: David Gill (England)…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal
• Article # 86896
• Published on 13/02/17 at 09:54
©  D.R.
Bundesliga: "The priority is the brand building of our clubs on a global scale" (Christian Seifert)

"Advertising and media receipts have now become the two main revenue sources of the Bundesliga and its clubs. In the three to four years to come, I am confident that the international media revenue of the league will increase, because there is a huge potential for growth in some markets, for…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance
• Article # 86189
• Published on 13/02/17 at 09:29
©  Sporsora
Coca-Cola: T. Borra, ex-director of sponsorship for the Olympics, founds Sport Matters Consulting

The Frenchman Thierry Borra has left his executive position at the head of the sponsorship programme for the Olympics for the American beverages brand in late December 2016. He held this role since August 2006. Thierry Borra has founded the consulting firm Sport Matters Consulting, in January…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 86567
• Published on 10/02/17 at 17:14
©  Torino FC
Serie A TIM: Torino FC launch its TV channel, Torino Channel, on channel 234 of Sky Italia

Torino FC (Serie A TIM) have launched its TV channel, Torino Channel, announced the club on 02/02/2017. The channel, produced by LaPresse SpA, will be available on channel 234 of Sky Italia until 30/06/2017, and after available with an additional subscription. "Torino Channel is an idea I had for…
Domain(s): Clubs
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 86768
• Published on 10/02/17 at 16:51
©  LaLiga
Twitter: LaLiga launches account in Arabic, adding to those in Spanish and English

The Spanish League has launched an official Twitter account in Arabic, on 06/02/2017. Two days after its launch, the @LaLigaArab account has over 15,000 followers. "LaLiga goes one step further in its internationalisation strategy with its official Twitter account in Arabic to reach a potential…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 86657
• Published on 10/02/17 at 16:50
©  FOTOSCHICCHI
Serie A TIM: FAAC (automatic doors) extends as Bologna FC shirt sponsor until 2017-18

FAAC (Fabbrica Automatismi Apertura Cancelli), an Italian manufacturer of automatic systems for opening and closing doors, has extended as the main shirt sponsor of Bologna FC 1909 (Serie A TIM) for the 2017-18 season, on 08/02/2017.The collaboration, which began in 2015-16, had been extended for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 86723
• Published on 10/02/17 at 16:48
©  Gracenote
The audience measurement institute Nielsen acquires Gracenote, specialist in metadata

Nielsen has acquired Gracenote, a US company specialsing in the aggregation and use of metadata (data such as names, date, title, keywords, etc.; which are used to categorise other data) for the media and entertainment industry, announced the institute of audience measurement and market research…
Domain(s): Media
• Category(ies): Agencies, Finance, Legal
• Article # 86846
• Published on 10/02/17 at 15:50
©  sslazio.it
Serie A TIM: Italian kit supplier Macron extends with Lazio until 2022 (up to €5m / year)

The Italian sports equipment supplier Macron and SS Lazio (Serie A TIM) have formalised the extension, for five seasons (2017-2022), of their partnership, on 08/02/2017. Macron has equipped the Roman club since 2012-13. The new contract is valued at around €25m by the Italian media: €16 fixed…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 86780
• Published on 10/02/17 at 14:00