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©  G-League
NBA: Gatorade (sports drink) acquires naming rights to the D-League (minor league) from 2017-18

Gatorade, the sports drink brand in the US conglomerate PepsiCo, has acquired the naming rights to the NBA Development League (NBA minor league for player development) from the 2017-18 season, on 14/02/2017. Neither the duration nor the amount of the deal were disclosed. PepsiCo is an official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 87284
• Published on 17/02/17 at 10:26
©  DC United
MLS: Audi (automobiles) acquires the naming rights to the future stadium of DC United, Audi Field

Audi, the German automobile manufacturer, has acquired the naming rights to the future stadium of DC United (MLS), on 15/02/2017. The 20,000 capacity enclosure, whose construction cost is estimated at $300m (€282.2m as of 16/02/2017) and scheduled to be inaugurated in 2018, will be called Audi…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 87279
• Published on 16/02/17 at 17:39
©  beIN Sports
Champions League: 8.12 million viewers for Bayern Munich - Arsenal on ZDF in Germany (share: 26.5%)

FC Bayern Munich (Bundesliga) - Arsenal FC (Premier League) (5-1), the first leg match of the Round of 16 tie in the 2016-17 Champions League, drew 8.12 million viewers on average on the German public channel ZDF, on Wednesday, 15/02/2017 (kick-off at 20:45 CET). This figure represented a 26.2…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 87272
• Published on 16/02/17 at 16:35
©  Arsenal FC
Premier League: MTN (telecom) becomes a regional partner of Arsenal FC in Nigeria

The Nigerian telecommunications company MTN has become a regional partner Arsenal FC (Premier League), announced the English club on 04/02/2017. MTN becomes the "official mobile network" of the London club in Nigeria. Neither the contract nor its valuation were disclosed.As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 87042
• Published on 16/02/17 at 16:08
©  LFC
Liverpool FC: Markus Breglec appointed marketing director, a newly created position within the club

Markus Breglec has been appointed the new marketing director of Liverpool FC (Premier League), announced the club on 08/02/2017. The position was created specifically for the recruitment of Markus Breglec, since the English club has not had a marketing director position to date."The new marketing…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 86781
• Published on 16/02/17 at 16:07
©  beIn Sports
Champions League: 1.8 million beIN Sports subscribers watch Real Madrid - Napoli in Spain

Real Madrid CF (LaLiga Santander) - SSC Napoli (Serie A TIM) (3-1), the first leg match of the Round of 16 tie in the 2016-17 Champions League, drew 1.808 million subscribers on average on a pay-TV channel of beIN Sports in Spain on Wednesday, 15/02/2017 (kick-off at 20:45 CET). This figure…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 87267
• Published on 16/02/17 at 15:49
©  Pro League
Belgium: League and MP & Silva launch tender for the 2017-2020 domestic TV rights to the Pro League

The Pro League (Belgian Professional Football League) and the media rights agency MP & Silva have launched the tender for domestic audiovisual rights for the 2017-2020 period to the Jupiler Pro League and Belgian Super Cup, on 07/02/2017."The tender document, which has been submitted and approved…
Domain(s): Media
• Category(ies): Social Responsibility, Clubs, Authorities, …
• Article # 87185
• Published on 16/02/17 at 14:14
©  BVB
Bundesliga: DFB closes the "Yellow Wall" of Dortmund for 1 game after the incidents against Leipzig

The South Stand (25,000 seats) at Signal Iduna Park (81,359 capacity), the stadium of Borussia Dortmund (Bundesliga), will be closed during the Borussia Dortmund - VfL Wolfsburg match (Matchday 21 of the Bundesliga, on Saturday 18/02/2017, kick-off at 15:30 CET), the DFB announced on 13/02/2017…
Domain(s): Clubs
• Category(ies): Authorities, Legal
• Article # 87103
• Published on 16/02/17 at 13:35
©  Lega Serie A
Serie A TIM: 8.3 million Sky Italia and Mediaset Premium subscribers watched Matchday 24 of 2016-17

The 10 games of Matchday 24 of the 2016-17 Serie A TIM season drew a total of 8,377,930 subscribers on average on the channels of Italian pay-TV group Sky Italia and Mediaset Premium, from 10 to 13/02/2017, according to data from audience measurement institutes AGB (Nielsen group) and Auditel, and…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 87159
• Published on 16/02/17 at 12:44
©  laliga
LaLiga Santander: over 5.75 million viewers in Spain for Matchday 22 of 2016-17

At least 5.751 million viewers on average watched the ten games of Matchday 22 of the 2016-17 LaLiga Santander, played from 10 to 13/02/2017. This is the best cumulative TV audience thus far for the 2016-17 season. The best TV audience of the weekend was for CA Osasuna - Real Madrid (1-3), which…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 87158
• Published on 16/02/17 at 12:05