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©  RCS MediaGroup
Cycling: Tag Heuer (watchmaker) becomes official timekeeper of the Giro d'Italia

The Swiss watchmaker Tag Heuer has become the official timekeeper of the Giro d'Italia, announced RCS Sport, the organizer of the grand cycling tour of Italy, on 27/02/2017. The agreement concerns all the cycling events organised by the subsidiary RCS MediaGroup (see below). "The presence of the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 88271
• Published on 02/03/17 at 11:50
©  Lega Serie A
Serie A TIM: 8.28 million Sky Italia and Mediaset Premium subscribers watched Matchday 26 of 2016-17

The 10 games of Matchday 26 of the 2016-17 Serie A TIM drew a total of 8,283,588 subscribers on channels of the Italian pay-TV groups Sky Italia and Mediaset Premium, from 25 to 27/02/2017, according to data from the audience measurement institutes AGB (Nielsen group) and Auditel, and published by…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 88276
• Published on 02/03/17 at 11:10
©  Lega Serie A
Serie A TIM: attendance for Matchday 26 of 2016-17, Inter - Roma draws 58,652 fans to the San Siro

Matchday 26 of the 2016-17 Serie A TIM drew an average attendance of 25,112 spectators per game, from 25 to 27/02/2017, for an average stadium fill rate of 56%. The average attendance of the Italian league is currently 21,508 fans per game on the season (average fill rate: 57%).FC Internazionale…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 88275
• Published on 02/03/17 at 10:45
©  CAF
Africa: Elective General Assembly of the CAF, in Addis Ababa (Ethiopia) on 16/03/2017

Issa Hayatou (Cameroon), the CAF president since 1988, and Ahmad Ahmad (MAD), president of the Madagascar Football Federation, will be the two candidates for president of the Confederation of African Football (2017-2021) in the elections (item 23 of the agenda) organised as part of the Annual…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 88114
• Published on 01/03/17 at 19:33
©  LaLiga
LaLiga: Ballr (fantasy football game) sponsor of the Spanish League for three years (2017-2020)

Ballr, a free application for live fantasy football (simulation game), has become a sponsor of LaLiga on 22/02/2017. The contract covers a period of three years (2017-2020), but the amount was not disclosed. As part of this partnership, an application developed by Ballr and dedicated to the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 88051
• Published on 01/03/17 at 19:32
©  laliga
LaLiga Santander: more than 6.2 million viewers in Spain for Matchday 24 of 2016-17

At least 6.226 million viewers watched the ten games of Matchday 24 of the 2016-17 LaLiga Santander, played from 24 to 26/02/2017. This is the best cumulative audience for one round of the 2016-17 season thus far. The best TV audience of the weekend was for Atletico Madrid - Barcelona (1-2), which…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 87981
• Published on 01/03/17 at 16:54
©  Chelsea FC
Chelsea FC: Christian Purslow to step down as managing director at the end of the 2016-17 season

The Briton Christian Purslow will leave his post as managing director of Chelsea FC (Premier League), said the London club on 17/02/2017. "Christian will continue to work with the club in a transition period until the end of the season (2016-17)," said Bruce Buck, chairman of Chelsea FC, on…
Domain(s): Clubs
• Category(ies): Legal, Marketing - Communication, Merchandising - Licensing, …
• Article # 88161
• Published on 01/03/17 at 15:50
©  D.R.
Premier League: attendance for Matchday 26 of 2016-17, Chelsea - Swansea City draws 41,612 fans

Matchday 26 of the 2016-17 Premier League season drew an average attendance of 29,443 spectators per game, for an average stadium fill rate of 96%, from 25 to 27/02/2017. The average attendance of the English first division is currently 35,771 fans per game on the season (average fill rate: 96%)…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 88162
• Published on 01/03/17 at 14:45
©  Sky
Bundesliga: nine games of Matchday 22 draw 3.4 million Sky Deutschland subscribers

The nine games of Matchday 22 of the 2016017 Bundesliga, played from 24 to 26/02/2017, drew a total of 3.43 million subscribers on average on the Sky Bundesliga German pay-TV channels, according to data from the German institutes of audience measurement AGF and GfK. The best TV audience of the…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 88151
• Published on 01/03/17 at 13:50
©  LFP
Ligue 1: 1.73 million Canal+ subscribers watched Olympique de Marseille - PSG on 26/02/2017

Olympique de Marseille - Paris Saint-Germain (1-5), the final game of Matchday 27 of the 2016-17 Ligue 1, drew 1.73 million subscribers on average on the pay-TV channel Canal+ on Sunday, 26/02/2017 (kick-off at 21:00 CET), with a peak audience of 2.1 million early in the game. This figure…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 87996
• Published on 01/03/17 at 13:00