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©  D.R.
USA: 2017 MLS season began over the weekend, Atlanta United draw 55,297 to their inaugural match

Portland Timbers - Minnesota United FC (5-1), on Friday, 03/03/2017, opened the 2017 regular season of MLS (Major League Soccer), which will end seven and a half months later, on 22/10/2017 - after which date, the MLS Playoffs will begin. The Seattle Sounders FC are the defending MLS Cup champions…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Digital, …
• Article # 88391
• Published on 03/03/17 at 17:40
©  Head & Shoulders
Head & Shoulders (shampoo): Antoine Griezmann (FRA, Atletico Madrid) new brand ambassador

The French international Antoine Griezmann has become a brand ambassador of the US shampoo brand Head & Shoulders, on 01/03/2017. As part of this partnership, the Club Atlético de Madrid (LaLiga Santander) player will participate in advertising campaigns around the launch of the new range of Head…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 88447
• Published on 03/03/17 at 17:10
©  D.R.
eSports: Telefonica creates, with ESL, Movistar eSports, the first 100% eSports channel in Spain

Telefonica has created, in collaboration with the organiser of eSports tournaments ESL, "Movistar eSports", the first channel exclusively dedicated to eSports in Spain, announced the Spanish telecommunications operator on 16/01/2017. The agreement will also provide the broadcast content of eSports…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 85091
• Published on 03/03/17 at 16:41
©  Orlando
MLS: Orlando City will open its new stadium on 05/03/2017, the opening matchday of the 2017 season

The first official game of the MLS franchise Orlando City SC in its new stadium, Orlando City Stadium (25,500 capacity,) will be against New York City FC (Matchday 1 of the 2017 MLS season), on Sunday 05/03/2017. A pre-season game against St. Louis FC (USL, North American third division) was held…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums
• Article # 88427
• Published on 03/03/17 at 14:44
©  laliga
LaLiga Santander: at least 4.78 million viewers in Spain for the mid-week Matchday 25 of 2016-17

At least 4.782 million viewers watched nine of the ten games of Matchday 25 of 2016-17 LaLiga Santander, played mid-week from 28/02 to 02/03/2017. The TV audience for the Granada CF - Deportivo Alavés was not disclosed. The best TV audience was for Real Madrid CF - UD Las Palmas (3-3), which drew…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 88423
• Published on 03/03/17 at 13:45
©  LaLiga
LaLiga Santander: attendance for the of mid-week Matchday 25 of 2016-17, Real - Las Palmas top mark

Matchday 25 of the 2016-17 LaLiga Santander season, played mid-week from 28/02 to 02/03/2017, drew an average attendance of 28,470 spectators per game, for an average stadium fill rate of 63%, from 28/02 to 02/03/2017. The average attendance of the Spanish league is currently 28,132 fans per game…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 88418
• Published on 03/03/17 at 13:20
©  Allianz
Formula E: Allianz (insurance) official partner and title sponsor of the fan-zone, the eVillage

Allianz, the German insurance conglomerate, has becomes an official partner of the FIA Formula E Championship, the racing circuit for electric cars, and the title sponsor of the fan zone, the eVillage, on 27/02/2017. Neither the duration nor the amount of the contract, in the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 88273
• Published on 03/03/17 at 12:25
©  DFB
DFB-Pokal: 7.08 million viewers for Bayern Munich - Schalke 04 on ARD (share: 22.8%)

FC Bayern Munich (Bundesliga) - FC Schalke 04 (Bundesliga), 3-0, in the quarter-finals of the 2016-17 DFB Pokal, drew 7.08 million viewers on average on the German public channel ARD on Wednesday 01/03/2017 (kick-off at 20:45 CET). This figure represented a 22.8% audience share, and enabled ARD to…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Authorities, …
• Article # 88367
• Published on 03/03/17 at 12:00
©  Rai
TIM Cup: 6 million viewers for Lazio - AS Roma and 8 million for Juventus-Napoli on Rai1

SS Lazio (Serie A TIM) - AS Roma (Serie A TIM), 2-0, the first leg semi-final match of the 2016-17 TIM Cup, drew 6.144 million viewers on average on the public TV channel Rai1, on Wednesday, 01/03/2017 (kick-off at 20:45 CET). This figure represented a 22.8% audience share for Rai1, and allowed…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 88366
• Published on 03/03/17 at 11:35
©  France Tv Sport
Coupe de France: Marseille - AS Monaco draws 2.83 million viewers on France 3 (share: 13.2%)

Olympique de Marseille (Ligue 1) - AS Monaco (Ligue 1), 3-4 a.e.t., in the Round of 16 of the 2016-17 Coupe de France, drew 2.833 million viewers on average on the French public channel France 3, on Wednesday 01/03/2017 (kick-off at 21:05 CET). This figure represented an audience share of 13.2%…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs
• Article # 88374
• Published on 03/03/17 at 11:04