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Ligue 1: AS Monaco launch a new version of its official mobile application

AS Monaco (Ligue 1) have launched a new version of its official mobile application, on 18/02/2017. This new version includes game regarding the line-up of AS Monaco through the new feature "Choisis ton 11" ("Choose your 11'). "The application is scalable depending on the context. On matchdays, it…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 87596
• Published on 27/02/17 at 15:09
©  deportivoleganes.com
LaLiga Santander: CD Leganés to open its first official store, near Madrid, in March 2017

CD Leganés (LaLiga Santander), a club in the suburbs of Madrid, will open its first official store in March 2017 in the Sambil Outlet Madrid commercial centre, located southwest of the capital, announced the club on 16/02/2017. This is the first official shop of the club since its inception in…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 87956
• Published on 27/02/17 at 13:14
©  EFL
England: consulting firm Oliver & Ohlbaum becomes a media adviser to the EFL

Oliver & Ohlbaum, a British consulting firm specialising in media, sports, and entertainment, has become the media adviser to the EFL, announced the latter body on 17/02/2017. The firm, associated with businessman Phil Lines, who was responsible for media of the Premier League from 2002 to 2010…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 87875
• Published on 27/02/17 at 12:14
©  O2 arena
UK: O2 extends its naming rights agreement for the O2 Arena for ten years (until 2027, £125m)

O2 has extended its naming rights agreement for the O2 Arena for ten years (until 2027) with Anschutz Entertainment Group (AEG), the owner and operator of multi-use venue of up to 20,000 capacity in London (United Kingdom), announced the British mobile phone operator on 23/02/2017. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 87922
• Published on 27/02/17 at 11:29
©  Photo News
eSports: Anderlecht the first Belgian club on FIFA series, to organise a team and recruit a player

RSC Anderlecht (Jupiler Pro League) will recruit its first eSports player to represent the club in national and international tournaments on the FIFA video game during the 2017-18 season, the club announced on 15/02/2017. The first Belgian football club to embark on eSports, Anderlecht will host…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 87820
• Published on 27/02/17 at 10:50
©  NBA
NBA: game broadcasts available in virtual reality, at $7 per unit from 23/02/2017

The NBA is now marketing, by unit, one game per week in virtual reality starting from Thursday, 23/02/2017, announced the American basketball league on 17/02/2017. This game will be accessible via the NextVR platform, an audiovisual production company specialising in virtual reality, at the price…
Domain(s): Media
• Category(ies): Agencies, Digital, Authorities
• Article # 87819
• Published on 27/02/17 at 10:05
©  beIN Sports
Europa League: 1.46 million viewers in Italy for Fiorentina - Mönchengladbach on TV8

ACF Fiorentina (Serie A TIM) - VfL Borussia Mönchengladbach (Bundesliga), in the Round of 32 of the 2016-17 Europa League (Mönchengladbach advanced 4-3 on aggregate), drew 1.458 million viewers on average in Italy on the free-TV channel TV8, on Thursday, 23/02/2017 (kick-off at 21:05 CET). This…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Authorities, …
• Article # 87882
• Published on 24/02/17 at 17:30
©  YouTube
Europa League: 955,000 viewers in France for Lyon - AZ Alkmaar on W9 (audience share: 4.1%)

Olympique Lyonnais (Ligue 1) - AZ Alkmaar (Eredivisie), in the Round of 32 of the 2016-17 Europa Leage (OL advanced 11-2 Lyon on aggregate), drew 955,000 viewers on average in France on the free-TV channel W9, on Thursday, 23/03/2017 (kick-off at 21:05 CET).This figure represented a 4.1% audience…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Authorities, …
• Article # 87881
• Published on 24/02/17 at 17:00
©  LaLiga
LaLiga: beer brand Mahou San Miguel extends its partnership with the Spanish League until 2020

The Spanish beer group Mahou Cinco Estrellas has extended its second level partnership with LaLiga for three more seasons (2017-2020), on 23/02/2017. The Mahou San Miguel brewery has been a partner of the Spanish Professional Football League since 2006. The amount of the new contract is estimated…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 87883
• Published on 24/02/17 at 14:50
©  eibar
LaLiga Santander: SD Eibar launch a new version of its online store, available in three languages

SD Eibar (LaLiga Santander) have launched a new version of its online store, which has such a "simple and intuitive navigation system", on 17/02/2017. "Interest in Eibar grows day by day, and this is reflected in sales, which already for some time been made throughout Europe (UK, Ireland, Germany…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 87868
• Published on 24/02/17 at 13:29