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©  FAI
Ireland: Aviva (insurance) extends its Aviva Stadium naming rights for 5 years until 2025

Aviva Ireland, the Irish subsidiary of the UK insurance company, has extended its naming rights to the Aviva Stadium (51,700 capacity) in Dublin (Ireland), owned jointly by the Irish Football and Rugby Federations, the FAI and the IRFU, until 2025 on 17/01/2018. The extension would be five…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 111061
• Published on 22/01/18 at 11:44
©  SiS
Premier League: Science in Sport (nutrition) official partner of Manchester United until 2021

Science in Sport, a British manufacturer of nutritional supplements, has become the "official nutrition partner" of Manchester United FC (Premier League) in Europe on 18/01/2018. The partnership will run for a period of three and a half seasons, until the end of the 2020-21 season. Science in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 111067
• Published on 22/01/18 at 11:14
©  NFF
Nigeria: Coca-Cola (beverages) official partner and co-sponsor of the federation until 2023

Coca-Cola Nigeria Limited, the Nigerian subsidiary of the US non-alcoholic beverage manufacturer, has become the "official non-alcoholic drink" and co-sponsor of Nigerian national teams, said the NFF (Nigerian Football Federation) on 17/01/2018. The partnership is in the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 111060
• Published on 22/01/18 at 10:39
©  Lega Serie A
Lega Serie A: Ordinary Assembly for the attribution of TV rights for 2018-2021, on 22/01/2018

The 20 Serie A TIM clubs will convene at the Ordinary Assembly in Milan (ITA), for the attribution of the TV rights to the Lega Serie A for the 2018-2021 period, on Monday 22/01/2018 at 13:00 CET (the deadline for the submission of bids). The Lega Serie A had issued two separate tenders regarding…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Clubs, Agencies, …
• Article # 111033
• Published on 19/01/18 at 17:30
©  rfef
2017-18 Copa del Rey: Mediaset España acquires rights to co-broadcast six matches

The Mediaset España group has acquired the rights for the co-broadcast of six matches (a quarter-final first leg, a quarter-final second leg; and four matches in the semi-finals, first and second legs) for its free-TV channel Telecinco of the 2017-18 Copa del Rey on 15/01/2018. The matches will be…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 111042
• Published on 19/01/18 at 16:54
©  beINsports
FA Cup: Chelsea - Norwich City draws 3.98 million viewers in the UK on BBC One

The Chelsea FC (Premier League) - Norwich City FC (Sky Bet Championship), the replay of the third round of the 2017-18 Emirates FA Cup match (1-1, 5-3 on penalties), allowed the public television channel BBC One to draw an average of 3.986 million viewers in the United Kingdom, on Wednesday…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 111030
• Published on 19/01/18 at 15:09
©  Amazon_NFL
NFL Audiences: 18.4 Million Amazon Prime subscribers for the 11 "Thursday Night Football" games

The US e-commerce group Amazon had a cumulative audience of 750 million minutes (12.5 million hours) per 18.4 million paid Amazon Prime subscribers for the broadcast of 11 2017 regular season NFL games in 224 countries and territories, according to the US website Sporttechie on 11/01/2018…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 110829
• Published on 19/01/18 at 14:39
©  Torino FC
Serie A TIM: Champion Lubes (lubricants) becomes an official partner of Torino FC until June 2018

Champion, a brand of engine lubricant from the Belgian group Wolf Oil Corporation, has become an official partner of Torino FC (Serie A TIM), on 10/01/2018. The partnership runs until the end of the 2017-18 season. The agreement is in the ninth level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sponsors - Partners
• Article # 110959
• Published on 19/01/18 at 13:14
©  D.R.
LaLiga Santander: Macron to succeed adidas as equipment supplier of Real Sociedad (press)

The Italian sport equipment brand Macron could succeed adidas as the equipment supplier of Real Sociedad (LaLiga Santander), for three seasons (2018-2021), according to reports from the Basque daily El Diario Vasco on 05/01/2018. Neither the club nor the brand have confirmed this information as of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 110958
• Published on 19/01/18 at 12:39
©  Botnation AI
Premier League: six start-ups selected for the Arsenal Innovation Lab

"Today marks the start of the Arsenal Innovation Lab, a ten-week programme working with six start-up organisations to identify ground-breaking new fan experiences," said Arsenal FC, 07/09/2017. "We launched the Arsenal Innovation Lab in September 2017 with innovation specialist L Marks and…
Domain(s): Clubs
• Category(ies): Digital, Merchandising - Licensing
• Article # 110954
• Published on 19/01/18 at 12:05