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©  LFP
Coupe de la Ligue: Umbro unveils the official 2018-19 football to be used during the 2018 final

The British sports equipment manufacturer Umbro has unveiled the official football of the Coupe de la Ligue for the 2018-19 season on 19/03/2018. It will be used for the first time during this years final, Paris Saint-Germain - AS Monaco FC, at the Matmut Atlantique (42,115 capacity) in Bordeaux…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 115823
• Published on 23/03/18 at 10:30
©  Club Atlético de Madrid
Atlético de Madrid: strategic agreement with Wanda Sports for the development of the club in China

"Wang Jianlin, president of Dalian Wanda Group (a Chinese conglomerate specialising in the entertainment, hotel and real estate), and Miguel Ángel Gil Marín, CEO of Club Atlético de Madrid (LaLiga Santander), signed in Nanning (CHN) the strategic agreement reached between Wanda Sports and the…
Domain(s): Clubs
• Category(ies): Finance, Legal, Merchandising - Licensing, …
• Article # 116114
• Published on 23/03/18 at 09:30
©  D.R.
Tennis: Fever-Tree (drinks) becomes title sponsor of the Queen's tournament (London) for three years

Fever-Tree, the UK brand of non-alcoholic beverages, with the UK Tennis Federation (Lawn Tennis Association), has become the title sponsor of the Queen's Club ATP Tournament (London, UK) for three seasons, or the 2018-2020 cycle, according to the British body on 20/03/2018. Fever-Tree follows…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Stadiums
• Article # 116117
• Published on 22/03/18 at 17:30
©  juventusfc
Serie A TIM: Juventus completes the construction of a 4-star hotel at the J|Village in Turin

Juventus (Serie A TIM) will soon open the J Hotel, a four-star 138-room hotel that is part of the J|Village project in the Continassa district of Turin (ITA), said the club on 21/03/2018. Covering an area of 11,200m2, the J Hôtel, property of the J|Village real estate fund, will be rented and…
Domain(s): Clubs
• Category(ies): Finance, Marketing - Communication, Stadiums
• Article # 116115
• Published on 22/03/18 at 16:30
©  LaLiga
LaLiga: MTN (telecoms) becomes a regional partner of the Spanish league in the Ivory Coast

MTN Ivory Coast, a subsidiary of the South African telecommunications group MTN, has become a regional partner of LaLiga in the Ivory Coast on 21/03/2018. As part of the agreement, MTN will be able to distribute exclusive content of the 20 LaLiga Santander clubs and organise activations…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 116080
• Published on 22/03/18 at 15:00
©  movistar
Formula 1: CCTV extends TV rights for China ahead of the 2018 season on 25/03/2018

The Chinese public television group CCTV has extended its rights to broadcast the FIA Formula 1 World Championship in China on 21/03/2018. The 2018 Formula 1 season begins with the Australian Grand Prix on 25/03/2018 and ends with Abu Dhabi on 25/11/2018. CCTV has been broadcasting Formula 1 in…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 116049
• Published on 22/03/18 at 14:00
©  LFP
China: 1.6 million viewers for OGC Nice- PSG (16 times the average TV audience for a Ligue 1 match)

OGC Nice - Paris Saint-Germain (1-2, Matchday 30 of the Ligue 1 Conforama season), scheduled on Sunday 18/03/2018 at 13:00 CET (20:00 in Beijing or Shanghai), drew 1.6 million viewers in China, announced the LFP on 21/03/2018. "Broadcast live on two OTT platforms (Tencent and PPTV) and live…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 116063
• Published on 22/03/18 at 13:00
©  LaLiga
LaLiga: first general meeting at the league's new headquarters the day after its inauguration

The extraordinary general meeting of LaLiga, in Madrid (ESP), was the first meeting organised at the new headquarters of the Spanish professional football league, inaugurated the day before by Alfonso Dastis, Minister of Foreign Affairs, José Ramón Lete, president of the National Sports Council…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Stadiums, Legal, …
• Article # 116038
• Published on 22/03/18 at 12:05
©  FIFA
2018 World Cup: Rostelecom (telecoms) becomes a regional supporter of the competition

Rostelecom, a Russian telecommunications group, has become a regional supporter for Europe of the 2018 World Cup, on 21/03/2018. It is a third level partnership in the sponsorship hierarchy of FIFA and the 2018 World Cup in Russia. Rostelecom will gain visibility on signage at the 12 stadiums…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 116037
• Published on 22/03/18 at 11:00
©  D.R.
Serie A TIM: 6.4 million Sky Italia and Mediaset Premium subscribers watch Matchday 29 of 2017-18

The 10 games on Matchday 29 of the 2017-18 Serie A TIM season drew a total of 6.425 million subscribers on the channels of the Italian pay-TV groups Sky Italia and Mediaset Premium, from 17 to 18/03/2018, according to data from the audience measurement institutes AGB (Nielsen group) and Auditel…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 115802
• Published on 22/03/18 at 10:30