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©  Sporsora
Sporsora: "In terms of naming rights, it is stadiums that seek us now'" (J-M Pailhol, Allianz)

"In terms of naming rights, we went from 'push' to 'pull', in other words, it is stadiums that seek us now, not the other way around. But we want to go further than just naming rights, to go from a cost centre (paying for the rights) to a profit centre (generating income alongside the club)," said…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 131308
• Published on 17/10/18 at 15:40
©  FC Barcelona
FC Barcelona: Samba Financial Group (bank) extends as a regional partner of the club in Saudi Arabia

The Saudi bank Samba Financial Group has extended as a regional partner of FC Barcelona (LaLiga Santander) for five seasons until 2022-23, on 15/10/2018. Samba Financial Group has been linked to FC Barcelona since an initial three-season agreement, (2013-2016), with two optional additional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 131350
• Published on 17/10/18 at 14:15
©  @CreditAgricole
Women's World Cup 2019: Crédit Agricole becomes the third national supporter after Arkema and SNCF

The French bank Crédit Agricole has become an "official national supporter" of the 2019 Women's World Cup on 16/10/2018. The competition will take place in France from 07/06 to 07/07/2019. "As part of its commitment to the French Football Federation (FFF), Crédit Agricole is already a sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 131306
• Published on 17/10/18 at 13:10
©  @equipedefrance
Nations League: France-Germany, 6.69 million viewers in France (M6), 11.69 million in Germany (ARD)

The France - Germany (2-1) 2018-19 Nations League match (League A, Group 1), at the Stade de France (80,000 capacity, Saint-Denis, FRA), drew an average of 6.696 million TV viewers on the free and private TV channel M6, on Tuesday 16/10/2018 (kick-off at 20:45 CET), according to data from the…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 131339
• Published on 17/10/18 at 12:20
©  D.R.
Bundesliga: VfB Stuttgart signs a five-year cooperation agreement with Guangzhou R&F FC (China)

VfB Stuttgart (Bundesliga) and Chinese club Guangzhou R&F FC (Chinese Super League, CSL) have signed a five-year cooperation agreement covering "all business aspects of professional football," said the German club, on 10/10/2018. "Under the agreement, Guangzhou R&F FC will be able to draw on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 131304
• Published on 17/10/18 at 11:40
©  LOSC Lille
LOSC Lille: Pledg (payment solutions) allows individualised payments for group orders of tickets

"LOSC Lille (Ligue 1 Conforama) and its online ticketing platform have teamed up with Pledg, payment solutions that makes it even easier to purchase match tickets by allowing everyone to place orders and share the payment with friends on the online ticket office at LOSC.fr," said the northern…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Finance, …
• Article # 131131
• Published on 17/10/18 at 11:19
©  D.R.
European Leagues: first general assembly of the season in Frankfurt (GER) on Friday 19/10/2018

"The European Leagues will hold its first general assembly of the 2018-2019 football season in Frankfurt (GER) on 19/10/2018, kindly hosted by DFL Deutsche Fußball Liga (Bundesliga)," announced the European association on 15/10/2018.  "One of the key items on the agenda will be a discussion and…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 131307
• Published on 17/10/18 at 10:00
©  FC Barcelona
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 131396
• Published on 17/10/18 at 09:20
NBA: "Most powerful sports brand in the world", the basketball league is back on Tuesday 16/10/2018

The NBA is the most powerful sports brand in the world, ahead of Real Madrid CF (LaLiga Santander), FC Barcelona (LaLiga Santander), the NFL, and the Premier League, according to a study by the British firm POWA Index on 06/10/2018. "We've built a huge global community on social networks, and…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 131132
• Published on 16/10/18 at 18:40
©  Leaders
Leaders 2018: "Our audience is global and young" (Nate Nanzer, vice-president of Overwatch)

"We have the commercial approach of any other sport with a franchise model. What’s most attractive about our audience is that its global and young (around 20 years old)," said Nate Nanzer, vice-president and commissioner of the Overwatch League, at the 2018 Leaders Sport Business Summit, featuring…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 131265
• Published on 16/10/18 at 18:00