Archives December, 2018 (page 15/19)

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©  D.R.

2018-19 Supercoppa Italiana: Juventus - AC Milan scheduled in Jeddah (Saudi Arabia) on 16/01/2019

The 31st edition of the Supercoppa Italiana between Juventus FC, the 2017-18 Italian champions and AC Milan, finalists of the 2017-18 Coppa Italia (defeated in the final by Juventus, 4-0, on 09/05/2018), will take place at the King Abdullah Sports City in Jeddah (Saudi Arabia) on Wednesday…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 135099
• Published on
©  AC Milan

Serie A TIM: Bioscalin (hair care) becomes a major partner of AC Milan for two seasons (2018-20)

Bioscalin, an Italian brand specialised in hair care and beauty products from the pharmaceutical company Giuliani, has become the official Hair Care Partner of AC Milan (Serie A TIM) for two seasons, from 2018-19 until 2019-20, on 03/12/2018. "This is the first sporting sponsorship for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 135073
• Published on
©  AIK Fotboll

Sweden: AIK Fotboll, the 2018 Swedish champions, launch a lifetime subscription for €18,500

AIK Fotboll (Allsvenskan) have launched the "Eternity Card", which consists of a lifetime subscription to all home games of the 2018 Swedish champions, on 27/11/2018. This subscription will be marketed at the price of 189,100 Swedish krona (referring to the year the club was founded, 1891), or…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Marketing - Communication, …
• Article # 135089
• Published on
©  D.R.

LaLiga Santander: cumulative audience of 4.8 million TV viewers in Spain for Matchday 14 of 2018-19

The 10 games on Matchday 14 of the 2018-19 LaLiga Santander season, played from 30/11 to 03/12/2018, posted a cumulative average audience of 4.8 million viewers (3.277 million on the beIN Sports pay-TV channels, 878,000 on the pay-TV channel Movistar Partidazo and 674,000 on the free-TV channel…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 135054
• Published on
©  D.R.

Bundesliga: 3.7 million Sky Deutschland viewers watch 7 of the 9 games on Matchday 13 of 2018-19

Seven of the nine games on Matchday 13 of the 2018-19 Bundesliga season, played from 30/11 to 03/12/2018, record an average cumulative audience of 3.71 million viewers on the channels of pay-TV group Sky Deutschland, according to data from the German AGF and GfK Audience Measurement Institutes…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 135059
• Published on

Ligue 1 Conforama: Bordeaux - PSG draws 1.05 million viewers on Canal+ (audience share 4.4%)

FC Girondins de Bordeaux - Paris Saint-Germain (2-2), Matchday 15 of the 2018-19 Ligue 1 Conforama season, drew an average of 1.05 million viewers, on the pay-TV channel Canal+, on Sunday 02/12/2018 (kick-off at 21:00 CET), according to data from the audience measurement institute Médiamétrie…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs
• Article # 134781
• Published on
©  D.R.

BKT: "The Coupe de la Ligue offers us visibility in the rural market" (L. Salmaso, BKT Europe)

"The Coupe de la Ligue offers us visibility, thanks to the big clubs (Ligue 1 Conforama), and also the possibility to meet the targets of our own market. The second division (Domino's Ligue 2) is very important because it goes down into the provinces, to the rural market which is where our target…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 135016
• Published on