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©  D.R.
Serie A: renewal of the naming rights agreement with TIM (telecom) until 2021 (€15m / year)

The Lega Serie A has renewed its title naming rights agreement with TIM, a brand of the Italian telecommunications group Telecom Italia, for three seasons (2018-2021), announced the professional league which manages the Italian first division on 26/07/2018. The agreement covers the naming…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 125893
• Published on 27/07/18 at 09:59
©  D.R.
Ligue 1: Olympique de Marseille establishes the first "OM Nation Fan Club" in Shanghai, China

"Everywhere on the planet, from Tahiti to Japan, thousands of people follow the adventures of Olympique de Marseille (Ligue 1 Conforama). Because of their dedication, the club is giving supporters the opportunity to fully showcase their passion as members of the OM Nation Fan Club," announced…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 125868
• Published on 27/07/18 at 09:35
©  CAF
Russia 2018: "A weak and worrisome African record, but the question is why?" (A. Ahmad, CAF)

"Our five representatives (Egypt, Morocco, Nigeria, Senegal, and Tunisia) scored, in 15 matches, 15 goals and one own-goal (from Poland's Thiago Cionek for Senegal) and conceded a whopping 26 goals! In 15 matches, the five African teams won three (20%), two draws (13.3%) and lost 10 times (66.7%…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Legal, Essentials Public Authorities & Regulations
• Article # 125871
• Published on 26/07/18 at 18:09
©  Bologna Fc 1909
Bologna FC: Linkem (ISP) becomes "partner of the future" and Renault (cars) a Top partner in 2018-19

Linkem, an Italian internet service provider, has become "partner of the future" of Bologna FC 1909 (Serie A) for the 2018-19 season, on 18/07/2018. Linkem gains the status of premium partner, the fourth level in the sponsorship hierarchy of the Italian club. As part of the agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 125863
• Published on 26/07/18 at 17:34
©  Sky Sport
TV rights: Sky Italia acquires Bundesliga rights from 2018-19, and extends with Wimbledon until 2022

The pay-TV group Sky Italia has acquired the broadcasting rights, in Italy, to the Bundesliga, starting from the 2018-19 season, on 24/07/2018. The Bundesliga broadcast rights in Italy had previously been held by the pay-TV channel Fox Sports Italia for the 2017-2021 cycle, acquired on…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 125858
• Published on 26/07/18 at 16:59
©  Hull City
Championship: Hull City launches the OTT platform "Tigers TV Live" with StreamAMG from 2018-19

Hull City Tigers (Sky Bet Championship) have launched "Tigers TV Live", its streaming OTT platform from the 2018-19 season, indicated the club on 20/07/2018. StreamAMG, a European specialist in video and paid streaming, provides the service that will be accessible via different subscriptions…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital
• Article # 125847
• Published on 26/07/18 at 16:25
©  Werder Brême
eSports: Werder Bremen launches its team on the FIFA game with Wiesenhof as a shirt sponsor

SV Werder Bremen (Bundesliga) has launched its eSports team on the EA Sports FIFA video game, announced the club on 24/07/2018. The club formalized the signing of its first eSports player, Mohammed "MoAubameyang" Harkous, on 25/07/2018. "In the beginning, Werder will also work closely with…
Domain(s): Clubs
• Category(ies): Sponsors - Partners, esport - gaming
• Article # 125845
• Published on 26/07/18 at 15:29
©  Chievo
Serie A: ChievoVerona cleared by the Italian Federation judges and avoids relegation

"The Federal National Court, chaired by Roberto Proietti, rejects the case of AC Chievo Verona Srl (on procedural grounds) and therefore refers the case back to the Federal Prosecutor," announced the FIGC on 25/07/2018. The judges of the Federation returned, due to a procedural issue, the…
Domain(s): Clubs
• Category(ies): Authorities, Legal, Marketing - Communication
• Article # 125761
• Published on 26/07/18 at 13:44
©  D.R.
Manchester City: club releases the "Cityzens Box" a 2018-19 gift box for fans around the world (£20)

Manchester City FC (Premier League) have released the "Cityzens Box", a gift box for the 2018-19 season with a variety of club products inside, according to the club on 24/07/2018. "Cityzens Box memberships are now available, offering supporters around the world the chance to get hold of an…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 125821
• Published on 26/07/18 at 12:40
©  Paris-SG
PSG: photo exhibition in Singapore centred on the club's fans as part of the 2018 Asia summer tour

Paris Saint-Germain (Ligue 1 Conforama) is the subject of a photo exhibition centered around its supporters at the Alliance Française gallery in Singapore, from 20 to 29/07/2018, announced the club on 24/07/2018. This event is part of the Parisian club's tour of Asia which starts on 25/07/2018 in…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Social Responsibility, …
• Article # 125760
• Published on 26/07/18 at 12:00