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©  DFL
Bundesliga: innovative new augmented reality football video content within Bild publications

The DFL and Bild, a subsidiary of the German media group Axel Springer, are launching for the 2018-19 Bundesliga season "a brand-new media offering" where "readers will be able to access football videos via the printed media with the help of augmented reality," said the DFL on 21/08/2018. "Thanks…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 127163
• Published on 24/08/18 at 10:30
©  LFC
Liverpool FC: Levi's (clothing) becomes denim partner, to activate a music project in the city

Levi's, a brand of the American clothing manufacturer Levi Strauss & Co., has become the "official denim partner" of Liverpool FC (Premier League) as part of a "long-term commitment," according to the Merseyside club on 22/08/2018. The exact duration of the partnership has not been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 127128
• Published on 23/08/18 at 17:44
©  UEFA
UEFA: the FFF will support Aleksander Ceferin in his bid for the presidency on 07/02/2019 in Rome

"The French Football Federation declares its support for the candidacy of Aleksander Ceferin (SVN) for the UEFA presidency, of which the next elections will take place on Thursday 07/02/2019 in Rome (ITA)," announced the FFF on 22/08/2018. "The French Football Federation will naturally and…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 127148
• Published on 23/08/18 at 17:00
©  Lagardère_Fuchse Berlin
Handball: Lagardère Sports extends as marketing agency of Füchse Berlin (GER) until 2023-24

Lagardère Sports Germany, the German subsidiary of the media rights and marketing agency Lagardère Sports, has extended its partnership as the exclusive marketing agency of Füchse Berlin (DKB Handball Bundesliga) until 30/06/2024, said the German handball club on 16/08/2018. "As part of the…
Domain(s): Clubs
• Category(ies): Agencies, Marketing - Communication, Sponsors - Partners
• Article # 127146
• Published on 23/08/18 at 16:30
©  FOTOGRAF G KAISER
Sweden: Unibet (sports betting) main sponsor of the 1st and 2nd divisions for €14.3m per season

Unibet, the Maltese brand of the sports betting and online gambling operator Kindred Group, will become the main sponsor of the Allsvenskan and Superettan, the first and second Swedish professional football divisions, on 28/06/2018. The contract, concluded with SEF (Svensk Elitfotboll, the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 127138
• Published on 23/08/18 at 15:50
©  D.R.
Ligue 1 Conforama: IZAC (clothing) becomes official tailor of LOSC Lille for the 2018-19 season

IZAC, a French clothing brand, has become the official tailor of LOSC Lille (Ligue 1 Conforama) for the season 2018-19, according to the club on 21/08/2018. IZAC has the status of official tailor of LOSC Lille. "Already a partner of Olympique de Marseille (since 2015-16), FC Girondins de…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 127117
• Published on 23/08/18 at 13:10
©  AFCB
Premier League: AFC Bournemouth organises a foodbank collection point for home games

AFC Bournemouth (Premier League) and the charity Bournemouth Foodbank, one of the 400 foodbanks established in the UK by The Trussell Trust Group, have organised a "foodbank collection point" for the club's home matches at the Vitality Stadium (11,360 capacity) throughout the 2018-19 season…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 127095
• Published on 23/08/18 at 12:29
©  Perform Group
DAZN: Cristiano Ronaldo (Juventus) becomes an ambassador of the OTT platform until 2020

International football star Cristiano Ronaldo (POR) has become the first global ambassador for DAZN, the OTT sports platform of the British media group Perform, on 22/08/2018. The duration of the contract will be two and a half years, or until the end of 2020. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 127092
• Published on 23/08/18 at 11:49
Portugal: Eleven Sports extends Bundesliga broadcasting rights for 3 years from the 2018-19 season

The British audio-visual group Eleven Sports Network has extended the exclusive broadcasting rights of the Bundesliga in Portugal "for three years from the 2018-19 season," said the group on 21/08/2018. Eleven Sports Network had previously acquired the exclusive broadcasting rights, in…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 127094
• Published on 23/08/18 at 11:20
©  Bud Light
NFL: Budweiser installs connected fridges in Cleveland that will open when the Browns win

Bud Light has installed its connected "E-fridges" in 10 bars in the city of Cleveland (Ohio, USA) as well as at FirstEnergy Stadium (73,200 capacity), the home of the Cleveland Browns (NFL), said the beer brand of the AB InBev Group, on 14/08/2018. These connected fridges, named for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 127093
• Published on 23/08/18 at 10:44