Archives January, 2019 (page 22/26)

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©  Bumble

Tennis: Serena Williams (USA) becomes an ambassador of Bumble (dating application)

American tennis player Serena Williams has become an ambassador for the dating application Bumble, on 03/01/2019. Bumble will unveil a marketing campaign titled "The Ball is in Her Court" with Serena Williams for the Super Bowl on 02/02/2019, according to the international news agency Reuters…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 136997
• Published on
©  D.R.

eSports: "70% of Twitch fans dedicate more time to eSports than traditional sports" (Nielsen)

"Esports fans are more likely to spend time engaging with eSports over traditional sports - Twitch fans significantly so, with 70% dedicating more time to eSports than traditional," said the audience measurement and market research institute Nielsen in its study of attitudes and behaviors of…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Digital, …
• Article # 136996
• Published on

Facebook: new responsibilities for Dan Reed, Peter Hutton and Brandon Gayle

The social network Facebook has announced the restructuring of its sports department on 04/01/2019. Dan Reed, previously director of sport partnerships, is promoted to vice-president of global sports and media partnerships. Peter Hutton, director of global live sports partnerships and…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 136981
• Published on
©  AFC

AFC Asian Cup: first edition with 24 teams will end on 01/02/2019 (United Arab Emirates)

The first edition with 24 teams (instead of 16) of the AFC Asian Cup, which started on 05/01/2019 in the United Arab Emirates (1-1 in the opening match between the UAE and Bahrain, in Group A), will end at the Zayed Sports City Stadium in Abu Dhabi on Friday, 01/02/2019. Organized for the…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Legal, Marketing - Communication
• Article # 136957
• Published on
©  Lega Serie A

2018-19 Supercoppa Italiana: controversy over stadium areas in Jeddah (KSA) reserved for men

"The areas indicated for 'singles' are reserved for men, those indicated for 'families' are for men and women," said the Lega Serie A about the 2018-19 Supercoppa Italiana, between Juventus FC and AC Milan and to be held at the King Abdullah Sports City Stadium (60,000 capacity) in Jeddah (Saudi…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 136945
• Published on

NFL (2018 regular season): average TV audience of 15.8 million viewers per game in the USA (+5%)

The 2018 NFL regular season games drew an average audience of 15.8 million TV viewers per game in the US, the NFL announced on 02/01/2019. This figure is up 5% after two consecutive years of decline: • 2017: 14.9 million (+5% between 2018 and 2017) • 2016: 16.5 million (-9.7% between 2017…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 136939
• Published on
©  D.R.

Basketball: AXA Spain (insurance) official partner of Euroleague Basketball for 2018-19

AXA Spain, a subsidiary of the French insurance company AXA, has become an official partner of Euroleague Basketball in Spain for the 2018-19 season, on 20/12/2018. AXA has the status of "official partner", the third level in the sponsorship hierarchy of Euroleague Basketball. "AXA will be…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 136870
• Published on