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©  D.R.
Serie A TIM: Mulish (clothing) becomes a main shirt sponsor of ChievoVerona until the end of 2018-19

Mulish, an Italian clothing brand, has become the main shirt sponsor of AC ChievoVerona (Serie A TIM) until the end of the 2018-19 season, announced the club on 08/02/2019. Mulish has already been the club's main shirt sponsor for five matches of the Italian league during the 2018-19 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 140146
• Published on 15/02/19 at 12:19
©  Paris SG
Champions League: "More than 2 million TV viewers for Man United - PSG" in France (RMC Sport)

Manchester United (Premier League) - Paris Saint-Germain (Ligue 1 Conforama), 0-2, the first leg of the 2018-19 Champions League Round of 16 tie, drew "more than two million cumulative viewers" on the pay-TV channel RMC Sport 1 and the RMC Sport, SFR TV and Molotov TV apps, on Tuesday 12/02/2019…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Digital, …
• Article # 140169
• Published on 15/02/19 at 11:50
©  AS Roma
Serie A TIM: AS Roma launches its own series of GIFs on the Giphy platform

AS Roma (Serie A TIM) is launching its own series of Gifs (Graphics Interchange Format, an animated digital image format) on the Giphy platform on 07/02/2019. The Roman club has had an official account on this social network since June 2016. AS Roma has become the first Italian club to launch a…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 140148
• Published on 15/02/19 at 11:24
©  Julien Guichard
Think Football 2019: "For women's football, I prefer to see the glass half full" (F. Samoura, FIFA)

"Some people prefer to look at the glass half empty, I prefer to see it half full. 450 to 500 million men play football, and FIFA's objective is to reach 60 million women by 2026. At the level of general secretaries of national federations, there were only five women (out of 211 federations) a few…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 139532
• Published on 15/02/19 at 10:54
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 140158
• Published on 15/02/19 at 10:30
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 140142
• Published on 15/02/19 at 10:00
©  D.R.
Italy: less accidents in the leagues in the first half of the 2018-19 season compared to in 2017-18

"Fewer accidents, fewer police forces deployed and more spectators in Serie A (from 24,500 to 25,200, or +2.8%)", are the main trends in a study conducted in Italy by the Department of Public Safety of the National Observatory for Sporting Events (a body under the Ministry of the Interior), after…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Stadiums
• Article # 140110
• Published on 14/02/19 at 18:44
©  Julien Guichard
Think Football 2019: "Major eSports teams derive 60% of their revenue from sponsorship" (N. Maurer)

"There are four or five major eSports teams today that derive 60% of their revenues from sponsorship and have the ambition to increase these revenues in absolute terms. Media rights are coming in. Merchandising is a source of revenue that is expected to increase. Ticketing revenues are on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 139811
• Published on 14/02/19 at 18:14
©  Julien Guichard
Think Football 2019: "Moving from story telling to story living" (Aymeric Magne, Disneyland Paris)

"Sport and entertainment inevitably intersect over time. For example, the Super Bowl is not only a sports event, but also pure entertainment. Merchandising allows you to continue the experience at home, beyond just selling shirts for a club or a sports league. At Disney, our ambition is to extend…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 139533
• Published on 14/02/19 at 17:20
©  D.R.
LaLiga Santander: Uber (car hire application) becomes an official partner of Valencia CF from 2019

Uber, a mobile application that connects independent drivers with passengers registered on the platform, has become the official "mobility and innovation partner" of Valencia CF (LaLiga Santander), on 06/02/2019. The duration of the partnership has not yet been communicated. Uber has the…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing, …
• Article # 140009
• Published on 14/02/19 at 16:30