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©  D.R.
Amer Sports: a Chinese consortium (Tencent and Anta Sports) acquires the sports equipment group

The Finnish sports equipment group Amer Sports, which owns the Salomon (ski) and Wilson (tennis) brands, has been acquired by Mascot Bidco Oy, a Chinese consortium including the Anta Sports and Tencent groups, according to specialised media on 09/03/2019. As a result of this takeover bid, Mascot…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 142104
• Published on 11/03/19 at 17:59
©  D.R.
Ligue 1 Conforama: SPE (goods transportation) becomes a sleeve sponsor of OGC Nice until 30/06/2019

Services Pro Express (SPE), a French express goods transportation company based in the Alpes-Maritimes region, has become a partner and sleeve sponsor of OGC Nice (Ligue 1 Conforama) until the end of the 2018-19 season (30/06/2019), according to Lagardère Sports, the club's marketing agency, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 142095
• Published on 11/03/19 at 17:20
©  FIFA
Women's World Cup 2019: the official poster unveiled on International Women's Day (08/03/2019)

"With a woman's face as the central feature, set against the background of a football, the work of art encapsulates the essence of this eighth edition of the FIFA Women's World Cup: the shards of bright yellow light in the poster reflect light and illumination - the key elements of the creative…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 142088
• Published on 11/03/19 at 16:40
©  D.R.
eSports: AOK expands partnership and becomes sleeve sponsor of SV Werder Bremen's eSports team

AOK Bremen, a German health insurance fund, has expanded its partnership with SV Werder Bremen (Bundesliga) by becoming an official health partner and sleeve sponsor of the Werder eSPORTS team on FIFA video game (published by EA Sports) on 06/03/2019. The company headquartered in Berlin (GER) has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 142019
• Published on 11/03/19 at 16:05
Spain: Mediapro acquires the TV rights to the "Liga Femenina"; RFEF to create two women's divisions

The Chinese-Spanish audiovisual group Mediapro has acquired the broadcasting rights to the Liga Femenina Iberdrola (Spanish women's division 1), for the 2019-2022 period, reportedly from the Association of Spanish Women's Football Clubs (ACFF), for an amount of €9m (€3m per season), on 07/03/2019…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 142024
• Published on 11/03/19 at 15:24
©  Juventus FC
Juventus FC: a special edition of the Samsung Galaxy S10 smartphone in the colours of the club

Juventus FC (Serie A TIM) has announced the launch of a special edition of the Samsung Galaxy S10 smartphone, in the colours of the club (white and black), on 04/03/2019. Samsung, a South Korean electronics group, is an official partner of the Turin club. "With the Samsung Galaxy S10 Juventus…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 142020
• Published on 11/03/19 at 14:50
©  D.R.
Manchester United: 2019-20 season ticket renewal campaign with frozen rates (£532-950)

Manchester United FC (Premier League) has launched its 2019-20 season ticket renewal campaign to attend all 19 Premier League matches at Old Trafford (74,879 capacity) at prices ranging from £532 to £950 (€620 to €1,108, excluding discounts and hospitality) on 06/03/2019. Season tickets have been…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Stadiums
• Article # 142022
• Published on 11/03/19 at 13:55
©  D.R.
European Leagues: Jacco Swart (NED) recruited as managing director from 01/06/2019

The board of directors of European Leagues has recruited Jacco Swart, currently the CEO of the Dutch Eredivisie and chairman of the European Leagues Strategtic Committee on Football Matters, to be the managing director of the body, announced the European Leagues on 06/03/2019. "European…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 142062
• Published on 11/03/19 at 12:59
©  D.R.
LaLiga: the Spanish league is seen as the fifth most "meaningful" brand in Spain (Havas Media Group)

LaLiga is the fifth most "meaningful" brand in Spain for Spanish consumers, according to the "Meaningful Brands 2019" study conducted by the Spanish subsidiary of the communication group Havas Media Group, the results of which were announced by the Spanish League on 07/03/2019. The search…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 142025
• Published on 11/03/19 at 12:10
©  D.R.
FIFA: Council to study the "feasibility" of a 48-team World Cup in 2022 on 15/03/2019

"Feasibility study on the increase of the number of teams from 32 to 48 in the FIFA World Cup Qatar 2022," is item number 8 on the agenda of meeting no.9 of the FIFA council (document available to download) scheduled in Miami (Florida, USA), on Friday 15/03/2019. The XXII World Cup, was…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal, Marketing - Communication
• Article # 142027
• Published on 11/03/19 at 11:15