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©  NBA
Sponsorship: "Rights-holders will miss out on £14bn in unrealised revenue in 2019" (Two Circles)

"Brand spend on sports sponsorship will grow to £35bn (€41bn) globally in 2019," said the British marketing agency Two Circles on 02/05/2019. "Collectively, sports rights-holders' sponsorship assets are worth £49bn (€57bn) globally. However, due to unsold inventory, unreported engagement and…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 146713
• Published on 09/05/19 at 13:54
©  D.R.
Ligue 1: Groupe Atrium (real estate), pocket sponsor of AS Saint-Étienne for 3 seasons (2019-2022)

Groupe Atrium, a French real estate developer, has extended its partnership with AS Saint-Étienne (Ligue 1 Conforama) and has become a pocket sponsor of the club for three seasons (2019-2022), according to the French club 06/05/2019. Groupe Atrium will benefit from the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 146711
• Published on 09/05/19 at 13:00
©  adidas_Real Madrid
Real Madrid: adidas extends as the club's equipment supplier for over €110m/year (2020-2028)

The German sports equipment manufacturer adidas has extended its contract with Real Madrid CF (LaLiga Santander) for eight more years "until June 2028," announced the Spanish club on 08/05/2019. The value of the agreement will be over €110m annually, to which over €25m of variable bonuses from…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 146777
• Published on 09/05/19 at 12:10
©  European Leagues
European Cups: "Leagues and clubs united to protect the future of pro football" (European Leagues)

"More than 200 clubs from across 38 European countries gathered for a historical meeting with one clear goal: to protect domestic football competitions and the long-term sporting and financial sustainability of all professional clubs in Europe," on the initiative of European Leagues, during a Club…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 146765
• Published on 09/05/19 at 11:40
©  Houston Astros
MLB (Major League Baseball): the Facebook and Twitter communities of the franchises (May 2018)

Please find in the infographics below the Facebook (number of Likes) and Twitter (number of followers) communities of the 30 MLB franchises, the North American professional baseball league. These infographics are automatically updated on the first day of each month. MLB's 2018 regular season…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 146598
• Published on 09/05/19 at 11:09
©  D.R.
LaLiga Santander: a cumulative audience of 3.88 million viewers in Spain for Matchday 36 of 2018-19

The 10 games on Matchday 36 of the 2018-19 LaLiga Santander season, played from 03 to 05/05/2019, posted a cumulative average audience of 3.886 million viewers in Spain (2.592 million on the beIN Sports pay-TV channels, 627,000 on the pay-TV channel Movistar Partidazo and 667,000 on the free-TV…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 146608
• Published on 09/05/19 at 10:40
Ligue 1 Conforama: Lyon - Lille draws 1.05 million viewers on Canal+ (audience share: 4.8%)

Olympique Lyonnais - LOSC Lille (2-2), Matchday 35 of the 2018-19 Ligue 1 Conforama season, drew an average of 1.05 million viewers on the pay-TV channel Canal+ on Sunday 05/05/2019 (kick-off at 21:00 CET), according to data from the audience measurement institute Médiamétrie. This figure…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs
• Article # 146597
• Published on 09/05/19 at 10:10
©  D.R.
Bundesliga: 4.25 million Sky Deutschland viewers watch 7 of the 9 games on Matchday 32 of 2018-19

Seven of the nine games on Matchday 32 of the 2018-19 Bundesliga, played from 03 to 05/05/2019, posted a cumulative average audience of 4.25 million viewers on the channels of the pay-TV group Sky Deutschland, according to data from the German audience measurement institutse AGF and GfK. The…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 147219
• Published on 09/05/19 at 09:40
©  Premier League
Premier League: Josh Smith (currently at FIFA) appointed global head of media sales

Josh Smith (ENG), director of television services at FIFA, has been appointed global head of media sales at the Premier League and will leave his current post later this year in order to begin his new role "at the beginning of October," announced the English professional football league on…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Stadiums
• Article # 146695
• Published on 07/05/19 at 17:40
©  AC Milan
Serie A TIM: attendance for Matchday 35 of 2018-19 (22,197 spectators on average per game)

Matchday 35 of the 2018-19 Serie A TIM season drew an average of 22,197 spectators per game, from 03 to 06/05/2019. The average fill rate was 55%. AC Milan - Bologna FC 1909 (2-1), on Monday 06/05/2019 (kick-off at 20:30 CET), was the match that posted the best attendance with 51,472…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 146706
• Published on 07/05/19 at 16:49