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©  D.R.
2.Bundesliga: Emirates extends as main shirt sponsor of Hamburger SV for 2019-2022

The airline Emirates, has extended its partnership as the main shirt sponsor of Hamburger Sport-Verein (2.Bundesliga) for three seasons (2019-2022), according to the German club on 27/06/2019. Emirates has been a partner of HSV since the 2006-07 season. The agreement was negotiated by Lagardère…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 151021
• Published on 02/07/19 at 13:30
"Piracy makes it impossible to make rights profitable in a short cycle" (L. Eichinger, RMC Sport)

"The ecosystem (of broadcasters in France) has changed a lot over the past 10 years and should certainly also shift in the next two years. Piracy is a real problem that makes it impossible today to make rights profitable in a short cycle," said Laurent Eichinger, CEO of RMC Sport, at a conference…
Domain(s): Media
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 151148
• Published on 02/07/19 at 12:50
©  D.R.
Premier League: Dafabet (betting) becomes the main shirt sponsor Norwich City FC (2019-2022)

Dafabet, a Philippines-based sports betting and online gaming operator, has become a partner and main shirt sponsor of Norwich City FC for three seasons (2019-2022), announced the club that has been promoted to the Premier League for the 2019-20 season, on 01/07/2019. This deal represents a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 151127
• Published on 02/07/19 at 12:10
©  FFF
FFF: youth coach training partnership with MLS renewed for the 2019-20 season

"The partnership established in 2013 between the Major League Soccer (MLS), the North American professional football league, continues. Noël Le Graët, president of the FFF, and Frédéric Lipka, technical director for youth development at MLS, renewed the agreement for the 2019-20 season at the…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 151130
• Published on 02/07/19 at 11:30
Nike: turnover up 7% (to €35.1bn) and football revenue down 6% (to €1.9bn) in 2019

Nike posted a turnover of $39.1bn (€35.1bn) for the fiscal year 2019 (from 01/06/2018 to 31/05/2019), up 7% (+11% excluding the impact of exchange rates) compared to 2018 ($34.5bn/€29.7bn), announced the American equipment manufacturer on 27/06/2019. The Nike brand contributed 95% of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 151024
• Published on 02/07/19 at 10:50
©  D.R.
Ligue 1 Conforama: Uber Eats (delivery) main shirt sponsor of Olympique de Marseille for 2019-2022

Uber Eats, a food ordering and delivery platform, and subsidiary of the Uber taxi application, has become a primary partner and main shirt sponsor of Olympique de Marseille (Ligue 1 Conforama) for three seasons, from 2019-2022, on 01/07/2019. "With this partnership, Olympique de Marseille is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 151066
• Published on 02/07/19 at 10:10
©  Real Valladolid
LaLiga Santander: adidas succeeds Hummel as equipment supplier of Real Valladolid CF (2019-2023)

The German brand adidas has become the equipment supplier of Real Valladolid CF (LaLiga Santander) for four seasons (2019-2023), according to the Spanish club on 01/07/2019. adidas will have the status of official technical partner, the second level in the sponsorship hierarchy of Real…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 151088
• Published on 02/07/19 at 09:30
2019 Euro U21 Championship: 5 million viewers in Spain and 9.2 million in Germany for the final

Spain - Germany (2-1), final of the 2019 European Under-21 Championship (played in Italy from 16 to 30/06/2019), drew an average of 5.036 million viewers in Spain on the free and private TV channel Cuatro (Mediaset España), on Sunday 30/06/2019 (kick-off at 20:45 CET). This figure represented an…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 151100
• Published on 01/07/19 at 18:00
©  Bayer 04 Leverkusen
Bayer 04 Leverkusen: 2019-20 season ticket prices stable from €190 to €595

Bayer 04 Leverkusen (Bundesliga) launched its season ticket campaign for fans to attend the club's 17 matches during the 2019-20 Bundesliga season at the BayArena (30,210 capacity) at prices ranging from €190-€595 (excluding discounts) on 07/05/2019. It is possible to purchase a "plus…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 151061
• Published on 01/07/19 at 17:30
Women's World Cup 2019: an average audience of 10.85 million viewers for France's five matches

France's five matches at the Women's World Cup 2019 drew an average of 9.88 million viewers on the free and private TV channel TF1 (audience share: 44.6%) and 971,000 on the pay-TV channel Canal+ (audience share: 4.4%), for a cumulative audience of 10.85 million (combined audience share…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 151089
• Published on 01/07/19 at 17:00