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©  UEFA
eSports: UEFA launches the UEFA eEURO 2020 competition in partnership with Konami (video games, JPN)

"UEFA is introducing UEFA eEURO 2020, a national-team eFootball tournament featuring all 55 of UEFA's national associations and kicking off in November 2019," announced the European body on 20/08/2019. "The competition will be the largest national-team eFootball event to date and will see…
Domain(s): Public Authorities & Regulations
• Category(ies): Merchandising - Licensing, Sponsors - Partners, esport - gaming
• Article # 154353
• Published on 22/08/19 at 11:30
Sponsorship: Nike, Europe's leading football equipment supplier with 46 of the 196 clubs (Footpack)

Nike is the most represented equipment supplier among the 11 European first divisions with the highest UEFA coefficient rankings in 2019-20, representing 46 clubs out of 196 (23.47%), according to a study published by Footpack, a French site specialised in football equipment news, on 14/08/2019…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 154389
• Published on 22/08/19 at 10:53
©  D.R.
Ligue 1 Conforama: Flamino (fuel) extends as a back shorts sponsor of FC Nantes in 2019-20

Flamino, a fuel distributor to the food and DIY retail sector, has extended its partnership as a back shorts sponsor of FC Nantes (Ligue 1 Conforama) for the 2019-20 season on 21/08/2019. Flamino, based in Belleville-sur-Vie (Vendée, FRA), has the status of official partner, the second level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154359
• Published on 22/08/19 at 09:59
©  D.R.
Basketball: Twitch to broadcast games of the USA national teams (except official competitions)

Twitch, a streaming platform specialized in video games owned by Amazon, has become the "exclusive partner" of USA Basketball, announced the American federation on 06/08/2019. "Beginning this summer, Twitch will stream all USA Men’s National Team exhibition games to fans globally," said USA…
Domain(s): Media
• Category(ies): Agencies, Digital, Authorities
• Article # 154341
• Published on 21/08/19 at 16:50
©  AC Milan
Serie A TIM: AC Milan launches an official mobile app available in Italian and English

AC Milan (Serie A TIM) has launched its official mobile application, "a brand new digital destination for all AC Milan fans around the world," announced the Italian club on 17/08/2019. "Available for free in Italian and English, the App offers an all-round immersive Rossoneri experience with…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 154292
• Published on 21/08/19 at 15:45
©  Atalanta BC
Atalanta BC: "The renovated stadium ready in 34 days" (R. Spagnolo, director of operations)

"It's still 34 more days of work today, it's very important to take advantage of the time we have left, a lot has been done, but there is still work going on, but we must keep up the pace," stated Roberto Spagnolo, director of operations and the coordinator of the renovation work of the stadium of…
Domain(s): Clubs
• Category(ies): Stadiums
• Article # 154342
• Published on 21/08/19 at 14:49
©  D.R.
Bundesliga: Indeed (job search) extends as main shirt sponsor of Eintracht Frankfurt (2020-2023)

Indeed, an American digital job search platform, has extended as partner and main shirt sponsor of Eintracht Frankfurt (Bundesliga) for three seasons (2020-2023) on 15/08/2019. The agreement has been valued at €7.5m annually and will begin in 2020-21 according to German media. For the 2017-2020…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154291
• Published on 21/08/19 at 13:55
©  D.R.
LaLiga Santander: Betfred (betting) becomes the main shirt sponsor of RCD Mallorca (2019-2021)

Betfred, a British sports betting operator, has become the main shirt sponsor of RCD Mallorca (LaLiga Santander) for two seasons (2019-2021), according to the club on 16/08/2019. The agreement was concluded through Sportradar AG, a Swiss company specialised in the monitoring of sports betting and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 154343
• Published on 21/08/19 at 12:54
©  Real Valladolid CF
LaLiga Santander: Matthieu Fenaert (FRA) appointed CEO of Real Valladolid CF

"Matthieu Fenaert (FRA) is the new CEO of Real Valladolid CF (LaLiga Santander)," the club announced on 16/08/2019. After having arrived to Real Valladolid in January 2019 from the marketing agency Octagon, the Frenchman had held the position of director of business development. Matthieu…
Domain(s): Clubs
• Category(ies): Legal
• Article # 154330
• Published on 21/08/19 at 12:09
©  D.R.
2019-20 Bundesliga: 3.6 million Sky Deutschland subscribers watch 8 of the 9 games on Matchday 1

Eight of the nine games on Matchday 1 of the 2019-20 Bundesliga season, played from 16 to 18/08/2019, posted a cumulative average audience of 3.648 million viewers on the channels of pay-TV group Sky Deutschland, according to data from the German audience measurement institutes AGF and GfK…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 154283
• Published on 21/08/19 at 11:29