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©  Accor
Paris Saint-German: Accor launches its partnership with a mural on the façade of its head office

The French hotel group Accor has launched its partnership with Paris Saint-Germain (Ligue 1 Conforma) by displaying a virtual mural with the new club home shirt sponsored with "ALL", the new lifestyle loyalty program of the Accor group, across the entire façade of its headquarters building, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 153824
• Published on 07/08/19 at 12:40
©  DFL
Germany: video assistant referees added to the 2.Bundesliga and system made more transparent

Video assistant referees (VAR) has been used for all Bundesliga matches since 2017-18, and has now been extended to the 2.Bundesliga since the start of the 2019-20 season (Matchday 1 on 26 to 29/07/2019), stated the DFL on 05/08/2019. The club leaders of the German second division had made the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 153802
• Published on 07/08/19 at 11:50
©  EHF
Handball: Lidl (supermarket retail) becomes official sponsor of the EHF Euro 2020

Lidl, a German supermarket retail chain, has become the official sponsor of the EHF Euro Handball 2020, announced the European Handball Federation (EHF) on 05/08/2019. The deal was negotiated by Infront, the body's exclusive marketing agency. Lidl was already an official sponsor of the EHF Euro…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 153798
• Published on 07/08/19 at 11:00
©  FC Inter
Serie A TIM: Inter Milan open 3 academies in Toronto (CAN), Guatemala City (GUA) + Montevideo (URU)

FC Internazionale Milano (Serie A TIM) has announced the opening of three academies on the American continents, in Toronto (Canada), Guatemala City (Guatemala) and Montevideo (Uruguay), between 12 and 29/07/2019. The Academy Montevideo is the only one to be formally inaugurated, in the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 153803
• Published on 07/08/19 at 10:15
©  D.R.
2019-20 LaLiga: 4 clubs (R.Sociedad, Atlético, C.Vigo and Villarreal) with stadium naming contracts

Four of the 20 clubs participating in the 2019-20 LaLiga Santander season have a stadium with a naming rights contract (20%). The four clubs that play in stadiums with sponsored naming rights are Club Atlético de Madrid (Wanda Metropolitano), Real Club Celta de Vigo (ABANCA Balaídos), Real…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 153772
• Published on 07/08/19 at 09:40
Premier League: last Top 5 league to launch its own YouTube channel, on 06/08/2019

The Premier League has launched its official YouTube channel, on 06/08/2019. The English top division is the last of the European Top 5 leagues (Premier Legaue, LaLiga Santander, Bundesliga, Serie A TIM, Ligue 1 Conforama) to launch its channel on this online video platform. "The League's…
Domain(s): Media
• Category(ies): Authorities, Agencies, Essentials Media
• Article # 153819
• Published on 06/08/19 at 17:45
©  World Rugby
2019 Rugby World Cup: Legends International appointed official retail partner

Legends International, the international branch of the US agency Legends, has been named the official retail partner for the 2019 Rugby World Cup, announced World Rugby on 01/08/2019. The agreement was negotiated by IMG, the marketing and media rights agency which holds the rights to World Rugby…
Domain(s): Public Authorities & Regulations
• Category(ies): Merchandising - Licensing
• Article # 153797
• Published on 06/08/19 at 17:09
Turkey: Digiturk (beIN) renegotiates financial terms of the broadcasting contract for the Süper Lig

The Turkish pay-TV group Digiturk, a subsidiary of the Qatari beIN Media Group, and the Turkish Football Federation (TFF) "have reached a landmark new agreement that secures financial certainty for the Turkish Süper Lig," announced the two entities on 02/08/2019. "The parties have agreed…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 153790
• Published on 06/08/19 at 16:20
©  D.R.
Ligue 1 Conforama: SFR and Numerize, sponsors (third level) of RC Strasbourg Alsace in 2019-20

The French telecom operator SFR and the specialist in the digitization and dematerialization of paper archives Numerize, became partners of RC Strasbourg Alsace (Ligue 1 Conforama) for 2019-20, announced the club on 03/08/2019. Both companies enjoy the status of "sponsor", the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 153774
• Published on 06/08/19 at 15:25
©  D.R.
Premier League: JD Sports (distribution) extends as sleeve sponsor of Brighton for 2019-20

JD Sports, a UK distributor of sporting goods, has extended as a partner and shirt sleeve sponsor of Brighton & Hove Albion FC (Premier League) for the 2019-20 season, on 02/08/2019. The brand, based in Bury (UK), will appear for the third consecutive season on the sleeve of the English south…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 153775
• Published on 06/08/19 at 14:24