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©  Arsenal FC
Premier League: major changes in shirt sponsorship for the 2019-20 season

The 2019-20 season of the Premier League began with the Liverpool FC - Norwich City FC match (4-1) at Anfield (53,394 places) on Friday, 09/08/2019. adidas, Emirates, eToro, 1xBet, AIA ... many changes are to be noted in terms of sponsorship for this new season (the first of the new cycle of TV…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Essentials Sponsors & Partners
• Article # 154011
• Published on 13/08/19 at 11:54
©  AS Roma
Mabel Green Cup: a friendly match with AS Roma - Real Madrid to promote sustainable development

AS Roma (Serie A TIM) and Real Madrid CF (LaLiga Santander) faced each other in the first edition of the Mabel Green Cup (The Italian club won 2-2, 5-4 on penalties), a friendly game organized by the Spanish investment fund Mabel Capital, at the Stadio Olimpico (72,698 capacity) in Rome (ITA) on…
Domain(s): Clubs
• Category(ies): Social Responsibility
• Article # 154051
• Published on 13/08/19 at 11:20
©  D.R.
Ligue 1 Conforama: Actual (HR) sleeve sponsor of the OGC Nice for two seasons (2019-2021)

Actual, a subsidiary of the Emploi Leader network based in Laval (FRA), has become the shirt sleeve sponsor of OGC Nice (Ligue 1 Conforama) for two seasons (2019-2021), said the club on 09/08/2019. Actual has the status of official partner, which is the second level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 154026
• Published on 13/08/19 at 10:58
Ligue 1 Conforama 2019-20: 1 million TV viewers for PSG - Nîmes, 738,000 for Monaco - Lyon

AS Monaco - Olympique Lyonnais (0-3), the opening match of the 2019-20 Ligue 1 Conforama season, drew an average of 738,000 TV viewers, peaking at 913,000 (at 21:14  CET) on the Canal+ pay-TV channel, on Friday, 09/08/2019 (kickoff at 20:45), according to data from the French Médiamétrie audience…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs
• Article # 154034
• Published on 12/08/19 at 18:25
©  AN
France: "Fervor does not need alcohol to express itself in our stadiums" (A. Buzyn, Health Minister)

"Alcohol kills 41,000 people every year in our country (France), every single one of these deaths is preventable, and do not let new incentives for alcohol use add to this. Fervor does not need alcohol to express oneself in our stadiums," writes Agnès Buzyn, Minister of Health and Solidarity, on…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 154028
• Published on 12/08/19 at 18:00
IMG: sale of LaLiga, Serie A and MLS rights in Sweden, broadcast rights in Norway and Denmark

The media rights and marketing agency IMG has sold the broadcasting rights, in Sweden, to LaLiga Santander and the Serie A TIM, over the 2019-2021 period, to the Swedish multimedia group Bonnier, for its OTT platform "C More", on 09/08/2019. The Major League Soccer (MLS) broadcast rights…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital
• Article # 154033
• Published on 12/08/19 at 17:40
©  D.R.
Bayer 04 Leverkusen: Barmenia and Kumho Tire, main shirt (2020-2024) and sleeve (DFB-Pokal) sponsors

Barmenia Versicherungen, an insurance company based in Wuppertal (GER), has extended as a main partner (first level) and main shirt sponsor of Bayer 04 Leverkusen (Bundesliga) for four more seasons, from 2020-21 until 2023-24, announced the club on 04/08/2019. Barmenia has been the main shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 154029
• Published on 12/08/19 at 17:23
Bundesliga: the DFL creates a joint venture with Athletia to combat piracy

The DFL has creates, with Athletia, a German company services and media solutions, a joint venture called "ryghts" to fight against piracy, announced the German League on 07/08/2019. Ryghts will be responsible for ensuring the protection of the Bundesliga's content, internationally, both on…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Agencies, Authorities
• Article # 154024
• Published on 12/08/19 at 16:55
©  MUFC
2019-20 Premier League: attendance of Matchday 1 (40,277 spectators per match)

Matchday 1 of the 2019-20 Premier League season drew an average of 40,277 spectators per game, from 09 to 11/08/2019. The average fill rate was 97%. The 20 Premier League clubs had an average of 38,072 spectators per game on the first matchday of the 2018-19 season, for a fill rate of 98%…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 154023
• Published on 12/08/19 at 16:25
©  OM
2019-20 Ligue 1 Conforama: attendance of Matchday 1 (24,492 spectators per game)

Matchday 1 of the 2019-20 Ligue 1 Conforama season drew an average of 24,492 spectators per game, from 09 to 11/08/2019. The average fill rate was 80%. The 20 Ligue 1 Conforama clubs had averaged 30,752 spectators per game on the first matchday of the 2018-19 season, for a fill rate of 74%…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 154021
• Published on 12/08/19 at 16:10