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©  D.R.
eSports: automaker Ford launches eSports division named "FordZilla" in 2019

Ford, the American automaker, has launched its eSport division, called "FordZilla" on 19/08/2019. The announcement was made official at Gamescom 2019 in Cologne (GER) where the brand has a Ford stand that allows "the participants to experience several immersive gaming experiences, including the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 154528
• Published on 27/08/19 at 09:45
©  Leicester City FC
Leicester City FC: club goes cashless to reduce queues at the King Power Stadium in 2019-20

"Queueing times for supporters are set to be significantly reduced as King Power Stadium (32,262 capacity) completes the transition to cashless concourses for the 2019-20 season," announced Leicester City FC on 26/08/2019. "Over 80% of kiosks in general admission areas at King Power Stadium…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 154576
• Published on 26/08/19 at 17:29
©  D.R.
Serie A: "The more subscribers a club counts on social networks, the higher its value is" (study)

"The number of social media subscribers can be considered a good indicator of business value -- the more a club counts, the higher the value of the business. The analysis shows that there is a strong direct correlation between the increase in the number of fans on the main social platforms and the…
Domain(s): Clubs
• Category(ies): Digital, Finance, Marketing - Communication
• Article # 154572
• Published on 26/08/19 at 16:40
©  Paris SG
Ligue 1 Conforama: 966,000 TV subscribers for PSG - Toulouse on Canal+ (audience share: 5.3%)

Paris Saint-Germain - Toulouse FC (4-0), Matchday 3 of the 2019-20 Ligue 1 Conforama season, drew an average of 966,000 subscribers on the pay-TV channel Canal+, on Sunday 25/08/2019 (kick-off at 21:00 CET), according to data from the audience measurement institute Médiamétrie. This figure…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 154570
• Published on 26/08/19 at 15:54
©  LaLiga
LaLiga: creation of a programme to promote the integration of young Chinese players in Spain

LaLiga and the Chinese Football Association (CFA) have presented the "GoalFuture" project, which aims to promote the integration of young Chinese players into Spanish professional clubs, in the presence of Javier Tebas, president of the Spanish league, and Chen Xuyuan, the new president of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 154562
• Published on 26/08/19 at 15:00
©  EFA
Egypt: FIFA appoints a normalisation committee to hold Egyptian FA elections before 31/07/2020

"The Bureau of the FIFA Council today decided to appoint a normalisation committee for the Egyptian Football Association (EFA) in accordance with art. 14 par. 1 (a) and art. 8 par. 2 of the FIFA Statutes," announced the International Federation on 20/08/2019. According to FIFA, "the mandate of…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal
• Article # 154552
• Published on 26/08/19 at 14:14
©  Udinese Calcio
Serie A TIM: Infront launches a new version of its Fan+ mobile app dedicated to Udinese Calcio

"Udinese Calcio (Serie A TIM) has chosen Fan+ as the official mobile application for its fans," announced the Italian club on 22/08/2019. The Fan+ platform was created by Infront, Udinese's marketing and sales agency from 2013 to 2020-21. Two other Serie A TIM clubs have a dedicated version: Genoa…
Domain(s): Clubs
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 154525
• Published on 26/08/19 at 13:19
©  LaLiga
LaLiga: BKT (tyres) becomes a global partner of the Spanish league for 3 years (2019-2022)

Balkrishna Industries Ltd. (BKT), an Indian tyre manufacturer, has become a global partner of LaLiga for three seasons (2019-2022), according to the Spanish League on 23/08/2019. BKT is a global partner (along with Puma, EA Sports, Budweiser, Unilever and LiveScore), the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 154546
• Published on 26/08/19 at 12:29
©  DFL
DFL: "Bundesliga Pass" an OTT platform project presented at the German League's general assembly

The DFL has presented a draft OTT platform called the "Bundesliga Pass" at its general assembly in Berlin (GER) on 21/08/2019. The platform is expected to be launched for the 2020-21 season, although the German League has not indicated a launch date. The cost of the subscription would be $7.99 per…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies
• Article # 154526
• Published on 26/08/19 at 11:39
©  D.R.
Premier League: QNET (direct sales) extends as a partner of Manchester City FC (2019-2024)

QNET, a direct selling company (nutrition products, personal care, luxury products etc.), has extended as a partner of Manchester City FC (Premier League) for five seasons (2019-2024), according to the club on 23/08/2019. The agreement between QNET and Manchester City "will take the relationship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154529
• Published on 26/08/19 at 11:04