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©  SIA
Digital: 10 clubs from 10 countries form the Sport Innovation Alliance in order to share initiatives

"Sport Innovation Alliance is a collaborative space created by (10) football clubs from (10) different countries, to create a community in which to share initiatives and synergies and to identify, execute and maintain an optimised innovation process in each of the clubs," said Real Sociedad de…
Domain(s): Clubs
• Category(ies): Digital, Sponsors - Partners
• Article # 168747
• Published on 25/11/19 at 12:39
©  News Tank Football
Main shirt sponsorship in the Top 5 European leagues in 2019-20

News Tank Football has published a "tank" dossier on main shirt sponsorship in the European Top 5 leagues (Bundesliga, LaLiga Santander, Ligue 1 Conforama, Premier League and Serie A TIM). For the 85 contracts signed for which data could be collected by News Tank Football (out of a total of 98…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 168266
• Published on 25/11/19 at 11:50
©  Real Madrid CF
Top 5 leagues: main shirt sponsorship generates an average of €10.9m per club in 2019-20 (+11.1%)

94 of the 98 clubs in the European Top 5 leagues (Premier League, LaLiga Santander, Bundesliga, Serie A TIM and Ligue 1 Conforama) have a main shirt sponsor in 2019-20, three more than in 2018-19, as of 12/11/2019. Only four Serie A TIM clubs do not have an annual (full season contract) main shirt…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 168264
• Published on 25/11/19 at 10:31
©  Formula E
Formula E: Julius Bär (bank) extends as a global partner for two years until 2022-23

Julius Bär has extended its partnership with Formula E for two years, until 2022-23, according to the Swiss private banking group on 22/11/2019. "Over a series of five successive seasons, Julius Baer has activated at each event along with trackside branding and putting their name to Julius…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 168661
• Published on 25/11/19 at 09:50
©  UEFA
Euro 2020: play-off draw decided for the last four places at the tournament

The 16 European teams that will take part in the play-offs on 26 and 31/03/2020 to win the last four places available in the final phase of Euro 2020 have been decided (see below) following the draw held at UEFA headquarters in Nyon (SUI) on 22/11/2019. These play-offs, divided into four…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal
• Article # 168684
• Published on 22/11/19 at 17:45
©  FIFA
FIFA Foundation: CEO Yuri Djorkaeff and Kaká meet young entrepreneurs in Sao Paulo, Brazil

Youri Djorkaeff, CEO of the FIFA Foundation since 18/09/2019, and former Brazilian international and 2007 Ballon d'Or winner Kaká, are participating in a talk on the theme "Dare to be Brave" which opened the Young Entrepreneurs' Legacy Programme (YELP), a week which brought together young…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 168649
• Published on 22/11/19 at 17:10
©  DFB
Germany: Ralf Köttker leaves his post as director of public relations of the Federation

After more than 10 years as director of public relations and supporters, as well as deputy general secretary of the German Football Federation, Ralf Köttker leaves the DFB to devote himself to new professional tasks, announced the German football authority on 20/11/2019. A former journalist…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Legal, Marketing - Communication
• Article # 168657
• Published on 22/11/19 at 15:20
©  Paris Saint-Germain
Paris Saint-Germain: launch of a website for a naming rights partner to the Parc des Princes

Paris Saint-Germain (Ligue 1 Conforama) has launched a website (namingpartner.psg.fr) dedicated to the search for a naming partner for its stadium, the Parc des Princes (47,929 places), on 21/11/2019. This operation also aims to seek a naming rights partner for the future training centre of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 168650
• Published on 22/11/19 at 14:54
©  eToro
Premier League: fans will spend £1.3bn in 2019-20 +31% compared to 2014-15 (eToro study)

"In the 2019-20 season, match-going fans (in England) will spend an estimated £1.3bn following their club", while ticket prices for matches, merchandise and TV subscriptions are rising sharply according to the "Fan Financial Statement" study published by the digital trading platform eToro, in…
Domain(s): Clubs
• Category(ies): Agencies, Ticketing, Finance, …
• Article # 168634
• Published on 22/11/19 at 14:24
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 168632
• Published on 22/11/19 at 13:49