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©  @equipedefrance
Nations League: TV audiences (Spain, Italy, France, Germany) higher than for Euro 2020 qualifiers

The four matches of the Spanish national team during the first edition of Nations League were watched by an average of 5.12 million viewers (average audience share: 32.3%) on the Spanish public TV channel La 1 (RTVE), while the 10 Euro 2020 qualifying matches drew an average of 3.58 million…
Domain(s): Media
• Category(ies): Media Audiences, Agencies, Essentials Media
• Article # 168508
• Published on 21/11/19 at 15:00
©  ATP
Tennis: Emirates (airline) extends as a "premier partner" of the ATP Tour for 5 seasons (2021-2025)

Emirates, an Emirati airline, has extended its partnership with the Association of Tennis Professionals for five seasons (2021-2025), announced the ATP on 15/11/2019. Emirates has been a partner of the ATP Tour since 2013. Emirates is also a partner of Roland-Garros (FRA), the US Open (USA) and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 168056
• Published on 21/11/19 at 14:14
2019 Copa Libertadores Final: Flamengo - River Plate on Canal+ Sport on 23/11/2019 (21:00 CET)

Clube de Regatas do Flamengo (BRA) - Club Atlético River Plate (ARG), final of the 2019 Copa Libertadores (60th edition) at the Estadio Monumental (80,000 capacity) in Lima (Peru), will be broadcast live and exclusively on the pay-TV channel Canal+ Sport on Saturday 23/11/2019 (kick-off at 15:00…
Domain(s): Media
• Category(ies): Agencies
• Article # 168469
• Published on 21/11/19 at 13:29
©  CHRISTOPHMADERER.COM, via Borussia Dortmund
Bundesliga: Puma extends as an equipment supplier of Borussia Dortmund for eight seasons (2020-2028)

The German brand Puma has extended as a partner (first level) and equipment supplier of Borussia Dortmund (Bundesliga) for eight additional seasons (2020-2028), announced the German club on 21/11/2019. "For BVB, the continuation of the existing cooperation between the two companies is a milestone…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 168499
• Published on 21/11/19 at 11:56
©  D.R.
Olympique de Marseille: collaboration with Amazon Web Services "to accelerate the club's innovation"

Amazon Web Services (AWS), a division of the US e-commerce group Amazon that specialises in cloud computing services, is collaborating with Olympique de Marseille (Ligue 1 Conforama) "to support its digital transformation and accelerate the club's innovation," said the French club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 168407
• Published on 21/11/19 at 11:00
©  UEFA
Euro 2020: composition of the four pots decided with a draw to be held in Romania on 30/11/2019

Belgium, Italy, England, Germany, Spain, Ukraine and Spain are the six teams featured in Pot 1 for the draw for the final phase of Euro 2020 to be held at the Romexpo in Bucharest (Romania) on Saturday 30/11/2019, from 18:00 CET. The seedings and the composition of the other three pots (see…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal
• Article # 168470
• Published on 21/11/19 at 10:20
©  D.R.
England: Lagardère Sports extends as the marketing agency of The Football Association

Lagardère Sports, a subsidiary of Lagardère Sports & Entertainment, has extended as the marketing agency of The Football Association (The FA) from 2019-20, announced Lagardère on 20/11/2019. The duration of the agreement has not been communicated. "The renewal consolidates a year-long…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 168408
• Published on 21/11/19 at 09:40
©  Juventus FC
Serie A TIM: Juventus FC inaugurates a hotel within the J|Village near the Allianz Stadium

Juventus FC (Serie A TIM) has inaugurated the J|Hotel, "the first hotel project carried out in collaboration with a football club," on 19/11/2019. The establishment, developed in partnership with the Italian hotel chain Lindbergh Hotels and in which the club has a 40% stake, officially opened its…
Domain(s): Clubs
• Category(ies): Merchandising - Licensing, Stadiums
• Article # 168434
• Published on 20/11/19 at 18:04
©  D.R.
Premier League: Crypto Millions Lotto (bitcoin lottery) partner of Wolverhampton Wanderers FC

Crypto Millions Lotto, a brand of the British company Ofertas365 Limited specialised in bitcoin lotteries, has become a partner of Wolverhampton Wanderers FC (Premier League) from 2019-20, announced the London-based company on 19/10/2019. Crypto Millions Lotto is "the world's biggest bitcoin…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 168410
• Published on 20/11/19 at 17:34
USA: beIN Sports, broadcaster of Ligue 1 and LaLiga, launches a free English-language channel

The Qatari pay-TV group beIN Sports has launched a free English-language channel "beIN Sports Xtra" in the United States on 18/11/2019. The group's pay-TV channels in the United States (in English and Spanish) have suffered from a lack of exposure since they are no longer being distributed by…
Domain(s): Media
• Category(ies): Media Audiences, Agencies, Essentials Media
• Article # 168303
• Published on 20/11/19 at 16:59