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©  D.R.
CAF: Didier Drogba (CIV) and Samuel Eto'o (CMR) appointed special advisors to president Ahmad Ahmad

The Ivorian football Didier Drogba (African Player of the Year 2006 and 2009) has been appointed as special adviser to Ahmad Ahmad, president of CAF, in charge of improving the status of African players, while Cameroonian Samuel Eto'o (African Player of the Year 2003, 2004, 2005 and 2010 and…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 152829
• Published on 22/07/19 at 11:35
©  SL Benfica
Liga NOS: SL Benfica partners with the San Francisco 49ers NFL franchise

"Sport Lisboa e Benfica and the San Francisco 49ers signed, on Tuesday (16/07/2019), at the museum located at Levi's Stadium, a partnership aimed at the exchange of technical, technological and business knowledge," announced the Lisbon club (POR) on 17/07/2019. "Today is a memorable day…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners, Stadiums
• Article # 152771
• Published on 22/07/19 at 10:55
©  USSF
2019 Women's World Cup: audiences, affluence, atmosphere ... a success "beyond expectations"

"This World Cup in France has been phenomenal, moving, passionate, fantastic... The best Women's World Cup of all time. It is thanks to the French organization that this World Cup has become what it is, the best in the world," said Gianni Infantino, FIFA president, in Lyon (FRA) on 05/07/2019…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Sporting Goods & Brands, …
• Article # 152637
• Published on 22/07/19 at 10:10
©  USSF
2019 Women's World Cup: TV audiences, attendance, atmosphere... a success "beyond expectations"

"This World Cup in France has been phenomenal, moving, passionate, fantastic... The best Women's World Cup of all time. It is thanks to the French organization that this World Cup has become what it is, the best in the world," said Gianni Infantino, FIFA president, in Lyon (FRA) on 05/07/2019…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 152636
• Published on 22/07/19 at 09:30
©  Paris SG
Ligue 1 Conforama: Paris Saint-Germain, the third French club to open an official account on TikTok

Paris Saint-Germain (Ligue 1 Conforama) have launched an official account on the Chinese video sharing platform TikTok, on 16/07/2019. The official transfer of French defender Abdou Diallo from Borussia Dortmund (Bundesliga) to PSG was the first post on the club's Chinese social network (see…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 152681
• Published on 19/07/19 at 17:15
Spain: DAZN have "no intention" of sub-licensing LaLiga broadcasting rights (Veronica Diquattro)

"We currently have no intention of doing so (regarding a possible distribution or sub-licensing agreement with Telefonica for LaLiga Santander's broadcasting rights in Spain), until the CNMC reviews its criteria for 2020-21," said Veronica Diquattro, DAZN's vice-president revenue for Southern…
Domain(s): Media
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 152779
• Published on 19/07/19 at 15:32
©  Fortuna Dusseldorf
Bundesliga: Toyo Tires (tyres) extends as sleeve sponsor of Fortuna Düsseldorf (2019-2022)

Toyo Tires, a Japanese tyre manufacturer, has extended as partner and sleeve sponsor of the Fortuna Düsseldorf (Bundesliga) for three seasons, until 2021-22, according to the German club on 12/07/2019. Toyo Tires has the status of premium partner, the second level in the German club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 152772
• Published on 19/07/19 at 14:54
©  RCDE
LaLiga Santander: RCD Espanyol displayed in the railway station that serves its stadium in Barcelona

"Reial Club Deportiu Espanyol de Barcelona (LaLiga Santander) is strengthening its brand's presence by dressing the platforms of the Cornellà-Riera railway station in the club's colours," said the club on 17/07/2019. Located to the west of the city of Barcelona (Catalonia, ESP), the station serves…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 152759
• Published on 19/07/19 at 14:14
Spain: free-TV Mediaset launches an OTT offer with LaLiga and the European Cup matches (€35/month)

The free-TV group Mediaset España has now announced the launch of a pay-TV offer (€35 per month, €30 for the first three months) which includes LaLiga Santander (nine matches out of 10 per matchday), LaLiga 1|2|3 (nine matches out of 11), the Champions League and the Europa League, on…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Agencies, …
• Article # 152760
• Published on 19/07/19 at 13:35
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 152751
• Published on 19/07/19 at 13:04