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©  D.R.
Bundesliga: Wiesenhof (food products) extends as a shirt sponsor of SV Werder Bremen until 2021-22

Wiesenhof, a German brand specialised in meat and frozen products from the PHW-Gruppe Lohmann & Co group, has extended its partnership as the main shirt sponsor of Sport Verein Werder Bremen (Bundesliga) for two seasons from 2020-21 (2020-2022), announced the club on 22/07/2019. The contract…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 152955
• Published on 23/07/19 at 14:40
©  D.R.
Liverpool FC: Standard Chartered (bank) and Joie (childcare products) partner with the women's team

The British bank Standard Chartered and Joie, a British manufacturer and distributor of childcare products, have extended their partnerships with Liverpool FC to support the club's women's team Liverpool FC Women (Barclays FA Women's Super League), according to the Merseyside club on 18/07/2019…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 152911
• Published on 23/07/19 at 13:40
©  FC Barcelone_TikTok
LaLiga Santander: FC Barcelona becomes the third Spanish club to open an account on TikTok

FC Barcelona (LaLiga Santander) has launched an official account on the Chinese video sharing platform TikTok, according the Catalan club on 19/07/2019. The club is the third in Spain present on TikTok, after Reial Club Deportiu Espanyol de Barcelona and Club Atlético de Madrid. "Coinciding…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 152908
• Published on 23/07/19 at 13:00
©  TSG Hoffenheim_TikTok
Bundesliga: TSG Hoffenheim becomes the third German club to launch an official account on TikTok

TSG Hoffenheim (Bundesliga) has launched an official account on the Chinese video sharing platform TikTok, according to the club on 18/07/2019. "We are launching our own channel for what is currently the hottest app in the world. The free app has built up a huge wave of hype, especially among…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 152909
• Published on 23/07/19 at 12:20
©  BFC
Serie A TIM: book released to mark the beginning of the events for Bologna FC's 110th anniversary

The presentation of the book "Bolognesi in 110 personaggi (+1)" ("Bologna FC supporters in 110 characters +1"), at Bologna FC 1909's (Serie A TIM) N. Galli Training Centre, is the first event that has been organised to mark the club's 110th anniversary, on 21/07/2019. Bologna FC was founded on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 152903
• Published on 23/07/19 at 11:40
©  D.R.
Serie A TIM: Socios.com (blockchain) becomes a cryptocurrency partner of AS Roma from 2019-20

The platform Socios.com, owned by the Malta-based companies ChileZ and Mediarex Sports & Entertainment, has become a partner of AS Roma (Serie A TIM) from 2019-20, according to the club on 18/07/2019. Socios.com has the status of official partner, the fourth level in the sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 152891
• Published on 23/07/19 at 11:00
©  FFF
FFF: opening of a "French Football Academy" in New York and a school sports section in Dubai

"The French Football Federation has launched its first French Football Academy in New York (United States) in early July, based in Manhattan and Brooklyn, and which is open to girls and boys aged 5 to 15 years old," announced the FFF on 18/07/2019. "The FFF will also launch, in September 2019…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 152780
• Published on 23/07/19 at 10:15
©  D.R.
Girondins de Bordeaux: three major partners renew their agreements with the women's team

Bihan TMEG Group C10, Maison Meneau and Vinaigrerie Tête Noire, three companies based in Nouvelle-Aquitaine region of Bordeaux (FRA), have renewed their partnerships with the FC Girondins de Bordeaux (Arkema Division 1) women's team for two seasons (2019-2021), announced the club on 17/07/2019…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 152661
• Published on 23/07/19 at 09:40
©  Arsena FC
Arsenal FC: launch of a season ticket offer dedicated to the women's team (£70 for the season)

Arsenal FC (Premier League) has launched a season ticket offer dedicated to its women's team for the 2019-20 season on 18/07/2019. The season pass offers the opportunity to attend all Arsenal Women home matches (Barclays FA Women's Super League, SSE Women's FA Cup, FA Continental Tyres League…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication
• Article # 152882
• Published on 22/07/19 at 18:00
Tennis: Shiseido (JPN) replaces BNP Paribas as title sponsor of the WTA Finals from 2019

Shiseido, a Japanese cosmetics and luxury goods company, has become the title sponsor of the WTA Finals held in Shenzhen (China), according to the body on 17/07/2019. Shiseido will replace BNP Paribas. The WTA end-of-season tournament, held in Singapore between 2014 and 2018, was previously known…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 152622
• Published on 22/07/19 at 17:30