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©  RCSA
Europa League: RC Strasbourg to play its first European match since 2006 versus Maccabi Haifa (ISR)

RC Strasbourg Alsace (Ligue 1 Conforama), the 2018-19 Coupe de la Ligue BKT champions, will face Maccabi Haifa FC (ISR, second in the 2018-19 Israeli Premier League) in the second qualifying round of the Europa League, at the Stade de la Meinau (27,500 capacity), on Thursday 25/07/2019 (kick-off…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 153162
• Published on 25/07/19 at 16:20
©  D.R.
Tottenham Hotspur FC: AIA (insurance) extends as main shirt sponsor until 2026-27 (€358m)

The Hong Kong insurance company AIA, a major partner and main shirt sponsor of Tottenham Hotspur FC (Premier League), has extended its partnership until 2026-27, announced the club, on 25/07/2019. This contract will take effect directly from the 2019-20 season, replacing the conditions of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 153153
• Published on 25/07/19 at 15:40
©  D.R.
Eredivisie: Budweiser (beer) extends as a partner of AFC Ajax for six seasons (2019-2025)

The Belgian brewer AB InBev, through its American beer brand Budweiser, has extended its partnership with AFC Ajax (Eredivisie) for six additional seasons (2019-2025), according to the Dutch club, on 24/07/2019. This agreement covers both Ajax's men's and women's teams until…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs
• Article # 153146
• Published on 25/07/19 at 14:40
©  D.R.
Rugby: Samsung (electronics, KOR) becomes a shorts sponsor of the Springboks (2019-2021)

Samsung, a South Korean electronics group, has become the "official electronic partner" and shorts sponsor of the South African national rugby team for two years, according to the South African Rugby Union (SA Rugby), on 19/07/2019. Samsung first appeared on the back of the team's shorts in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 153127
• Published on 25/07/19 at 12:40
©  Ineos
Ineos (chemicals): invested in sports (OGC Nice, a cycling team, America's Cup, marathon runner)

Jim Ratcliffe, one of the UK's wealthiest men, and founder, chairman and CEO of Ineos, a chemical group that owns the Swiss club Lausanne-Sport (Brack.ch Challenge League), is in the process of acquiring OGC Nice (Ligue 1 Conforama), after having taken over a cycling team, a sailing team and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153128
• Published on 25/07/19 at 11:40
©  Renault F1 Team
Formula 1: BP (oil and gas) extends its partnership with the Renault F1 Team until 2024

BP, a British oil and gas company, has extended as a major partner (first level) of the Renault F1 Team "for a further two years until the end of 2024," announced Renault on 24/07/2019. The partnership began in 2017 and was extended for a minimum of five seasons, until the end of 2022 on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 153122
• Published on 25/07/19 at 11:00
©  D.R.
Ligue 1 Conforama: Royal Canin (food) becomes a shorts sponsor of Nimes Olympique from 2019-20

Royal Canin, a French brand of cat and dog food belonging to the American confectionery company Mars, has become a partner and front shorts sponsor of Nîmes Olympique (Ligue 1 Conforama) from 2019-20, according to the club on 24/07/2019. Royal Canin has the status of premium partner, the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153110
• Published on 25/07/19 at 10:20
Spain: LaLiga's OTT platform to broadcast RCD Espanyol's Europa League qualifying matches

LaLiga has acquired the broadcasting rights in Spain for the two-leg match between RCD Espanyol (LaLiga Santander) and UMF Stjarnan (Pepsi-deildin, Icelandic first division) in the second qualifying round of the 2019-20 Europa League, on 22/07/2019. The first leg will take place in Barcelona…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 153109
• Published on 25/07/19 at 09:40
©  D.R.
Premier League: Nissan extends as a partner of City Football Group and its affiliated clubs

The Japanese car manufacturer Nissan has extended its partnership with City Football Group and its affiliated clubs in the USA, Australia and the United Kingdom, including with Manchester City FC (Premier League), from 2019-20, announced the English club on 24/07/2019. Nissan has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153081
• Published on 24/07/19 at 17:45
©  CAF
Total 2019 AFCON: the competition was broadcast in "more than 110 countries" (Lagardère Sports)

"The latest edition of the Total Africa Cup of Nations (2019) is coming to more fans across the globe than ever before (via press, TV, radio and digital), bringing them closer to the action and excitement of the tournament. This edition now features 52 matches bringing together 24 teams across 6…
Domain(s): Media
• Category(ies): Agencies, Authorities
• Article # 153080
• Published on 24/07/19 at 17:00