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©  Sports 4 Future
Germany: TSG Hoffenheim and SV Werder Bremen launch an initiative to combat climate change

TSG 1899 Hoffenheim (Bundesliga) and Sport Verein Werder Bremen (Bundesliga) are among the German clubs, associations and athletes (see list below) that are behind the "Sports For Future" initiative, launched on 18/07/2019, which aims to "to make a prominent and relevant contribution to the debate…
Domain(s): Clubs
• Category(ies): Social Responsibility
• Article # 153055
• Published on 25/07/19 at 18:00
©  Lega Serie A
Coppa Italia: first round on 04/08/2019, the top 8 Serie A TIM clubs enter in the Round of 16

The draw for the 2019-20 Coppa Italia (the first qualifying round is scheduled for Sunday 04/08/2019) took place at the Lega Serie A headquarters in Milan (ITA) on 22/07/2019. A total of 78 clubs are participating in the Coppa Italia, but only 36 compete in the first qualifying round (one…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 152967
• Published on 25/07/19 at 17:20
Media: François Pesenti, Luc Dayan and Nicolas Duval create a sports documentary production company

François Pesenti, former CEO of RMC Sport, Luc Dayan, creator and manager of ID+, and Nicolas Duval, a French film producer, have joined forces in equal parts to create "Elide" (the name refers to the sacred sanctuary of Olympia in Greece), a company that produces sports documentaries, François…
Domain(s): Media
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 153147
• Published on 25/07/19 at 16:50
©  RCSA
Europa League: RC Strasbourg to play its first European match since 2006 versus Maccabi Haifa (ISR)

RC Strasbourg Alsace (Ligue 1 Conforama), the 2018-19 Coupe de la Ligue BKT champions, will face Maccabi Haifa FC (ISR, second in the 2018-19 Israeli Premier League) in the second qualifying round of the Europa League, at the Stade de la Meinau (27,500 capacity), on Thursday 25/07/2019 (kick-off…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 153162
• Published on 25/07/19 at 16:20
©  D.R.
Tottenham Hotspur FC: AIA (insurance) extends as main shirt sponsor until 2026-27 (€358m)

The Hong Kong insurance company AIA, a major partner and main shirt sponsor of Tottenham Hotspur FC (Premier League), has extended its partnership until 2026-27, announced the club, on 25/07/2019. This contract will take effect directly from the 2019-20 season, replacing the conditions of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 153153
• Published on 25/07/19 at 15:40
©  D.R.
Eredivisie: Budweiser (beer) extends as a partner of AFC Ajax for six seasons (2019-2025)

The Belgian brewer AB InBev, through its American beer brand Budweiser, has extended its partnership with AFC Ajax (Eredivisie) for six additional seasons (2019-2025), according to the Dutch club, on 24/07/2019. This agreement covers both Ajax's men's and women's teams until…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs
• Article # 153146
• Published on 25/07/19 at 14:40
©  D.R.
Rugby: Samsung (electronics, KOR) becomes a shorts sponsor of the Springboks (2019-2021)

Samsung, a South Korean electronics group, has become the "official electronic partner" and shorts sponsor of the South African national rugby team for two years, according to the South African Rugby Union (SA Rugby), on 19/07/2019. Samsung first appeared on the back of the team's shorts in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 153127
• Published on 25/07/19 at 12:40
©  Ineos
Ineos (chemicals): invested in sports (OGC Nice, a cycling team, America's Cup, marathon runner)

Jim Ratcliffe, one of the UK's wealthiest men, and founder, chairman and CEO of Ineos, a chemical group that owns the Swiss club Lausanne-Sport (Brack.ch Challenge League), is in the process of acquiring OGC Nice (Ligue 1 Conforama), after having taken over a cycling team, a sailing team and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153128
• Published on 25/07/19 at 11:40
©  Renault F1 Team
Formula 1: BP (oil and gas) extends its partnership with the Renault F1 Team until 2024

BP, a British oil and gas company, has extended as a major partner (first level) of the Renault F1 Team "for a further two years until the end of 2024," announced Renault on 24/07/2019. The partnership began in 2017 and was extended for a minimum of five seasons, until the end of 2022 on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 153122
• Published on 25/07/19 at 11:00
©  D.R.
Ligue 1 Conforama: Royal Canin (food) becomes a shorts sponsor of Nimes Olympique from 2019-20

Royal Canin, a French brand of cat and dog food belonging to the American confectionery company Mars, has become a partner and front shorts sponsor of Nîmes Olympique (Ligue 1 Conforama) from 2019-20, according to the club on 24/07/2019. Royal Canin has the status of premium partner, the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153110
• Published on 25/07/19 at 10:20