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©  D.R.
LaLiga: Reale Seguros, most represented sleeve sponsor among the 14 clubs under contract in 2019-20

14 of the 20 LaLiga Santander clubs have a sleeve sponsor in 2019-20, one more than in 2018-19, as of 03/12/2019. Athletic Club, CD Leganés, SD Eibar, Levante UD, Real Madrid CF and Sevilla FC do not have a sleeve sponsor for the 2019-20 season. For the second consecutive season, Reale…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 169510
• Published on 10/12/19 at 09:40
©  MUFC
Manchester United FC: partnership with Alibaba to improve the club's fan engagement in China

Manchester United FC (Premier League) has signed a strategic partnership with Alibaba, a Chinese e-commerce group, to "extend the club's engagement with its massive Chinese fanbase," announced the club on 06/12/2019. "The partnership will see Manchester United content, including selected…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 169992
• Published on 09/12/19 at 18:04
©  FC Bayern
FC Bayern Munich: Digital Campus aimed at improving digital knowledge and behaviour among youngsters

100 children and their parents from Germany, Austria and Switzerland participated in the launch event of the "FC Bayern Digital Campus", organised by FC Bayern Munich (Bundesliga) at the Allianz Arena, alongside the club's game versus Bayer 04 Leverkusen (1-2, Matchday 12 of the 2019-20 Bundesliga…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Responsibility, …
• Article # 169988
• Published on 09/12/19 at 17:34
©  Real Madrid
Facebook: Top 100 European football clubs with the most fans (December 2019)

Real Madrid CF (LaLiga Santander) is the most followed European club on Facebook (more than 110 million fans), ahead of FC Barcelona (LaLiga Santander, more than 103 million) and Manchester United FC (Premier League, more than 73 million), according to the data collected by News Tank Football…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 169991
• Published on 09/12/19 at 16:55
©  D.R.
Serie A TIM: Motorola Italia (smartphones, Lenovo), official partner of Inter Milan for 2019-20

Motorola, a telecommunications company owned by the Lenovo Group, has become the "official smartphone partner" of FC Internazionale Milano (Serie A TIM) for the 2019-20 season, announced Motorola Italia on Twitter, on 05/12/2019. Motorola has the status of official partner, the fourth level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 169984
• Published on 09/12/19 at 16:25
©  FIGC
Italy: €4.7bn in annual turnover generated by football (FIGC 2018 Integrated Balance Sheet)

€4.7bn is the annual turnover generated by Italian football, according to the Integrated Balance Sheet 2018 presented in Rome (ITA) by the FIGC on 05/12/2019 (report to download). "This document, now in its fourth edition, analyzes the social, economic and financial capital that football…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal, Marketing - Communication
• Article # 169981
• Published on 09/12/19 at 15:50
©  Manchester City
Premier League: Marathonbet, main training kit sponsor of Manchester City's men's and women's teams

Marathonbet, a UK-based sports betting operator, has extended its agreement with Manchester City FC and become the main training kit sponsor of the men's (Premier League) and women's (Barclays FA WSL) teams, announced the club on 06/12/2019. The value of the agreement is now estimated by the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 169983
• Published on 09/12/19 at 15:19
©  RCSA
Ligue 1 Conforama: RC Strasbourg Alsace launches a new version of its website

"Seven years after its creation, the RC Strasbourg Alsace (Ligue 1 Conforama) website has been given a new look," announced the club on 06/12/2019. "The club's new official website offers considerably enhanced content where everyone, from the youngest to the oldest, will find something for…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 169923
• Published on 09/12/19 at 13:55
©  FIFA
FIFA: $653.9m (€590m) paid to intermediaries during international transfers in 2019 (+19.3%)

"Spending on commissions paid to intermediaries has increased to $653.9m to date in 2019 (01/01 to 01/12/2019), which is already 19.3% more than during the whole of 2018. Over 80% of all intermediary commissions worldwide was paid by clubs from Italy, England, Germany, Portugal, Spain and France…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Transfer Market
• Article # 169846
• Published on 09/12/19 at 12:57
2019-2022 Copa del Rey: DAZN acquires rights to at least 65 matches from Mediaset España

DAZN has acquired the broadcasting rights, in Spain, under sub-license from the free and private television group Mediaset España, for at least 65 matches per season, including "a minimum of 50 matches from the competition exclusively, alongside 15 co-exclusive matches, each season with Mediaset…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 169845
• Published on 09/12/19 at 12:35