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©  Paulaner.com
Bundesliga: Bavarian beer brand Paulaner extends with FC Bayern Munich until June 2026

The Munich-based beer brand Paulaner has extended its partnership with FC Bayern Munich (Bundesliga) for "another seven years" (until 30/06/2026), announced the 2018-19 German champions on 21/05/2019. Paulaner is a "Platinum Partner" of FC Bayern Munich, the second level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 148004
• Published on 23/05/19 at 13:40
©  FC Barcelone
LaLiga Santander: FC Barcelona to open a new shop on La Rambla (BCN), the fourth managed by the club

FC Barcelona (LaLiga Santander) is to open a new store in downtown Barcelona (Catalonia, ESP), announced the club on 15/05/2019. Located on La Rambla, the city's iconic street, the store will consist of three floors and have a surface area of 1,900 m2. "Despite the references to the past, the…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing, …
• Article # 147931
• Published on 23/05/19 at 12:54
©  D.R.
LaLiga Santander: a cumulative audience of 2.1 million viewers in Spain for Matchday 38 of 2018-19

Six of the ten games on Matchday 38 of the 2018-19 LaLiga Santander season, played from 18 to 19/05/2019, posted a cumulative average audience of 2.1 million viewers in Spain (1.41 million on the beIN Sports pay-TV channels, 114,000 on the Movistar Partidazo pay-TV channel and 583,000 on the…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 147865
• Published on 23/05/19 at 12:09
©  D.R.
Bundesliga: 1.9 million Sky Deutschland viewers watch the 9 games on Matchday 34 of 2018-19

The nine games on Matchday 34 of the 2018-19 Bundesliga season, played on 18/05/2019, posted a cumulative average audience of 1.9 million viewers on the channels of the pay-TV group Sky Deutschland, according to data from German the German audience measurment institutes AGF and GfK. The TV…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 147863
• Published on 23/05/19 at 11:35
©  SS Lazio
2018-19 Coppa Italia: 7.297 million viewers for the final Atalanta BC - SS Lazio on Rai 1

Atalanta Bergamasca Calcio (Serie A TIM) - Societa Sportiva Lazio (Serie A TIM) final of the 2018-19 TIM Cup (0-2), at the Stadio Olimpico (68,530 capacity) in Rome, drew an average of 7.297 million viewers in Italy on the Italian public-TV channel Rai 1, on Wednesday 15/05/2019 (kick-off at 20:45…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs
• Article # 147993
• Published on 23/05/19 at 11:03
©  D.R.
Girondins de Bordeaux: "Potential for global influence is considerable" (F. Longuépée, president)

"FC Girondins de Bordeaux (Ligue 1 Conforama) is one of the oldest clubs in Europe and boasts a rich list of major titles. It is also named after a city celebrated around the world for its beauty, history and the vineyards that are its most famous ambassadors globally. The potential for global…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Sporting Goods & Brands, …
• Article # 145409
• Published on 23/05/19 at 10:10
©  AC Milan
Serie A TIM: attendance for Matchday 37 of 2018-19 (24,971 spectators on average per game)

Matchday 37, the penultimate matchday of the 2018-19 Serie A TIM season drew an average of 24,971 spectators per game, from 18 to 20/05/2019. The average fill rate was 62%. AC Milan - Frosinone Calcio (2-0), on Sunday 19/05/2019 (kick-off at 18:00 CET), was the game that posted the best…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 147930
• Published on 23/05/19 at 09:31
European Cups: BT Sport to broadcast the finals for free on YouTube for the fourth consecutive year

The British telecommunications group BT (British Telecom) will broadcast the 2018-19 Europa League and Champions League finals free of charge on BT Sport's YouTube channel, the BT sport website and in virtual reality on the BT Sport App for the fourth consecutive year, according to the group on…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 147944
• Published on 22/05/19 at 17:45
©  RMFC
LaLiga Santander: attendance for Matchday 38 of 2018-19 (20,169 spectators on average per game)

Matchday 38, the final matchday of the 2018-19 LaLiga Santander season, drew an average of 20,169 spectators per game on 18 and 19/05/2019. The average fill rate was nearly 68%. Real Madrid CF - Real Betis Balompié (0-2), on Sunday 19/05/2019 (kick-off at 12 noon CET) was the game that posted…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 147933
• Published on 22/05/19 at 17:00
©  D.R.
England: Mastercard (payment solutions) becomes the first major partner of Arsenal Women FC (WSL)

Mastercard, an American payment solutions group, has becomes the first major partner of Arsenal Women FC (Women's Super League) from 2019-20, according to the London club on 21/05/2019. The duration of the partnership has not been communicated. Arsenal Women FC previously shared the same…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 147842
• Published on 22/05/19 at 16:25